Jul 6, 2021
The New “Old School” Way to School Your Competition It wasn’t too long ago that I felt the need to post, more than once, that print marketing wasn’t “dead” as those with a digital bias were fond of claiming. Fortunately, those days are gone. Today, people are...
Apr 8, 2021
We Rely on Their Care…Show Them WE Care! We’ve been living with this pandemic for more than a year now, and the experience has made us appreciate things we may have taken for granted. Right at the top of that list are medical professionals. So today’s post is a...
Mar 30, 2021
Here Are 40 BILLION Reasons Why Print Marketing Works NOW! It was happening even before the pandemic. People were being bombarded with electronic marketing messages, including emails, social media ads, even text messages on their smartphones. Many consumers had...
Mar 11, 2021
Promotional Kitting Ideas That Work (From Home) I’ve always been a fan of promotional kitting. Why? Well, does a kid want one Christmas present or five? And what golf outing participant doesn’t love looking through the assortment of interesting things in the “swag”...
Mar 9, 2021
Hold the Phone! Here’s a Great Promo Gift That Does Just That Want to delight your clients and employees on their next Zoom? BOOM! This is the perfect promotional gift to do it. We offer thousands of terrific promotional items, but this is one that rules right now....
Feb 25, 2021
Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
Jan 19, 2021
To Win Big, You’ve Got to Give A Little….Promotional Gift! Are your marketing efforts constantly in flux as you juggle ads, social media, and Google SEO activity? I’m going to cut to the chase today. If promotional items aren’t a big part of those plans,...
Dec 3, 2020
What You Do Next Week Will Matter for the Next Year If you are thinking of skipping the promotional gifts this year, you’ll probably get away with it, for now. You might even save a few bucks. But I predict it will cost you plenty in the months and years ahead. Here’s...
Dec 1, 2020
Gift Something GREAT and Be Remembered! To me, promotional gifts are gold to both the giver and the recipient. And I’ll say it once more while there’s still time promotional gifts matter more now than ever! And today I wanted to let you know about a fun and festive...
Nov 17, 2020
A Gift They Will Appreciate, Use and Remember Getting ready to send your holiday corporate promotional items? Still in the planning process? Either way, today’s post couldn’t be more timely. These exceptional gift wrap kits are a terrific finishing touch to gifts you...
Nov 5, 2020
For Online Event Success, You’ve Got to Know the (QR) Code You know, I laugh (at least to myself) when I hear people asking questions like “do people still use QR codes?” or “are QR codes dead?” That’s because I know the truth: the value of QR codes is actually...
Nov 3, 2020
Something You Should Know Before “Ho Ho Ho” The holidays are drawing closer, so lately I’ve been talking about your corporate holiday gifting plans. I’m assuming you are planning to be part of the trend; in recent years, the percentage of companies giving...
Aug 13, 2020
Are Puzzles the Missing Piece in Your COVID-19 Recovery? As I mentioned recently, promotional items are a great way to build and maintain business during COVID-19. We’ve even provided some pointers on handing out timely items like promotional kits with PPE for...
Aug 6, 2020
Here’s the Hidden “Star” of Marketing Enablement That Works In Even The Toughest Business Climate For nearly 100 years, we have been helping companies generate sales more efficiently. One of the ways we help clients find success is through marketing enablement....
Aug 4, 2020
One Item or a Hundred, We Can Put Your Logo on the Most Popular YETI Items Around I talk a lot about promotional items here. They are proven as the best advertising channel you can find (more on that in a moment). But you might not know how easy it is to give your...
Jul 21, 2020
It’s Simple, Obvious, and You’re Probably Not Doing It You already know where Superior stands on direct mail. We love it, and the reason is that customers love it. At Superior, we provide an incredible spectrum of print services so my enthusiasm doesn’t surprise...
Apr 9, 2020
Essential Promotional Marketing Tools for Essential Businesses Social distancing and stay at home are important messages right now. But people still need to eat, take medicines, keep their cars functional, and do other critical things. And if you operate an “essential...
Mar 31, 2020
Maintain Valuable Connections with Funky Chunky Goodness for Employees and Key Contacts These are challenging times we’re going through. So many of us are working from home, trying to keep our companies thriving. But how do you send a positive message that “we’re all...
Mar 3, 2020
PRINT on it? COUNT on it – with Pad Printing Marketing is all about making an impression. Creating a memorable experience with customers and prospects. Wouldn’t it be great to do that by giving out unique, high-end, brand-name merchandise with your company logo on...
Feb 18, 2020
FREE Personalized, Custom Pens for Prospecting? Call that “Success, INK” I’ll be telling you about a terrific offer today, so quick, grab a pen. No, don’t write with it, look at it. Chances are good that the pen you grabbed has a company’s name or logo on...
