Get a Jump on the Holidays for Your Business with Corporate Holiday Cards This year, all of us (including your customers, partners and employees) are looking forward to positive diversions and anything with a hint of “normal.” So this year, the holidays are perfectly...
Here’s the Hidden “Star” of Marketing Enablement That Works In Even The Toughest Business Climate For nearly 100 years, we have been helping companies generate sales more efficiently. One of the ways we help clients find success is through marketing enablement....
Marketing Enablement Helps Prospects Become Customers In my last post, I began a short series on how sales and marketing enablement can help maximize the results of your sales efforts. It covered three sales enablement services that set the stage for a more focused...
Save Time and Build Business With Sales Enablement; Part 1 of 2 You’re in business for a reason. Even if you love every minute on the job, your primary goal is to make sales. (Or in the case of a non-profit or advocacy group, change opinions or perceptions.) You will...
What You Pick and How You Pack Both Matter You send things to customers. You probably also send things to prospects, hoping to turn them into customers. And as I’m sure you have discovered, you can blow through lots of employee time gathering up, packaging and...
Are Your Mailings Packed with Efficiency? Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…” Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of...
Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...
Marketing Enablement Tools for Stronger Sales: Part 6 of 7 Let’s get this new year rolling by returning to our series assessing the value of different marketing enablement services. Today’s post focuses on a tool that certainly isn’t new. But it’s one that can...
Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....
Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a particularly hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only...
Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...
Corporate Kiosk…Let Me Count the Ways Money I’ve noticed that lately I’ve been mentioning Corporate Kiosk™ frequently. That’s because to me, it’s such an obvious advantage in so many different situations. But I know people throw those generic claims like...
Is a Transactional Approach to Your Print Supply Chain and Promotional Product Management Costing You and Your Company Time and Money? Thinking they will save money, there are still plenty of companies out there, both big and small, who take a “transactional”...
Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...
This month we are continuing our theme for 2015, which is all about creating a Thriving life both at home and at work. Our company was founded over 90 years ago by my grandfather with the idea of offering business solutions that increase efficiencies and sales, and we...
The Rolling Stones and Responsible Forestry What do the Rolling Stones and responsible forestry have in common? Chuck Leavell, the Stones’ long time pianist, is the common denominator, and it turns out to be a wonderful combination. Leavell has been an advocate of...
Calling prospects is a marketing strategy that will always be around because of its effectiveness. There are several strategies you can use to increase cold prospect penetration, and accelerate their interest in both taking your call and spending time talking to you....
One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe their...
Want more customer loyalty? Considering developing a loyalty program if you don’t already have one. Not only do loyalty programs help you hang onto those customers you’ve worked so hard to get, but active participants spend more money with the companies whose loyalty...
