9 Time-Saving Sales & Marketing Enablement Services

Save Time and Build Business With Sales Enablement; Part 1 of 2 You’re in business for a reason. Even if you love every minute on the job, your primary goal is to make sales. (Or in the case of a non-profit or advocacy group, change opinions or perceptions.) You will...

3 Key Benefits of Kitting and Fulfillment

What You Pick and How You Pack Both Matter You send things to customers. You probably also send things to prospects, hoping to turn them into customers. And as I’m sure you have discovered, you can blow through lots of employee time gathering up, packaging and...

What is Kitting and Fulfillment?

Are Your Mailings Packed with Efficiency? Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…”   Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of...

Using Variable-Print Technologies for Marketing Enablement

Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...

Assessing the Marketing Enablement Benefits of Email

Marketing Enablement Tools for Stronger Sales: Part 6 of 7 Let’s get this new year rolling by returning to our series assessing the value of different marketing enablement services. Today’s post focuses on a tool that certainly isn’t new. But it’s one that can...

How to Use Personalized URLs for Marketing Enablement

Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....

Will proLEAD Lead Generation Work as a Marketing Enablement Tool?

Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a particularly hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only...

Assessing Marketing Enablement Services

Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...

6 Sales Enablement Tools for Your Business to Use in 2017

Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...

What Is Marketing Enablement?

Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...

Show Me The Money! THRIVE15

This month we are continuing our theme for 2015, which is all about creating a Thriving life both at home and at work. Our company was founded over 90 years ago by my grandfather with the idea of offering business solutions that increase efficiencies and sales, and we...

What Do The Rolling Stones Have In Common with Responsible Forestry?

The Rolling Stones and Responsible Forestry What do the Rolling Stones and responsible forestry have in common? Chuck Leavell, the Stones’ long time pianist, is the common denominator, and it turns out to be a wonderful combination. Leavell has been an advocate of...

How to Make the Most of a Sales Call

Calling prospects is a marketing strategy that will always be around because of its effectiveness. There are several strategies you can use to increase cold prospect penetration, and accelerate their interest in both taking your call and spending time talking to you....

Database Marketing: It’s Worth Your Effort

One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe their...

Want More Loyalty? Reward Your Customers!

Want more customer loyalty? Considering developing a loyalty program if you don’t already have one. Not only do loyalty programs help you hang onto those customers you’ve worked so hard to get, but active participants spend more money with the companies whose loyalty...