Jun 17, 2021
Treating Them Right Means Protecting Their Rights It was happening before the pandemic. Corporations began putting a squeeze on their customers to accept all electronic communications for billing, invoices, payments, and other interactions. But during the last 16...
Jun 1, 2021
Don’t Let False Perceptions Linger… Today I have good news…and it provides a good lesson for all of us in business going forward. You might remember that in a recent post, we reported on an article in Popular Science that parroted many common misperceptions...
Mar 30, 2021
Here Are 40 BILLION Reasons Why Print Marketing Works NOW! It was happening even before the pandemic. People were being bombarded with electronic marketing messages, including emails, social media ads, even text messages on their smartphones. Many consumers had...
Feb 9, 2021
Paper Gets a Green Light Paper gets a bad rap from some people today. But their arguments are thinner than, well—the paper they’re printed on. That’s why I’m excited that our friends at Two Sides North America have started a worldwide campaign called Love Paper. By...
Jan 28, 2021
Here Is Some BIG News in Print-on-Demand to Help Your Business NOW! I’d like to think I always bring you good information, but today I’m bringing you good news. Print-on-demand, one of the most effective marketing tools I know of, is now available for wide-format...
Jan 21, 2021
Look In Here for What’s Going On Out There! Okay, just a little warning: I am pumped, excited, and invigorated today. Why? Well, we just had our annual sales meeting, where we listened to some incredible and inspiring vendors present to us. They told us about...
Jul 2, 2020
Have Your Print Center “At Ready” for Outsource Work and Help Your Business Survive Increased Demand…or Impending Disaster In Tuesday’s post, I talked about the importance of having a Business Continuity (BC) and Disaster Recovery (DR) plan in place....
Feb 27, 2020
A Primer to Printing on Fabric You might say today’s post is “cut from a different cloth.” That is, in most of my posts I talk about printing business forms, proposals, and collateral materials like brochures and flyers. But I don’t want you to think Superior is only...
Feb 25, 2020
Customized Mailing a “Pig” Success If you follow this blog regularly, you know that I often sing the praises of variable print-on-demand. It’s a great way to customize information for individual customers and prospects to addresses their unique situations and...
Feb 6, 2020
The Many Benefits of One Provider for Business Forms Business forms may not sound like a thrilling topic, but they help keep your business functioning effectively every day. And if you get your business forms from the right provider, they can offer savings and sales...
Oct 15, 2019
Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...
Sep 17, 2019
With The One-Off Approach, Success ISN’T in the Cards Recently, our chief marketing officer mentioned to me that many visitors to our website have used Google My Business to search for “business cards near me.” Of course, we appreciate the business. But I think...
Aug 27, 2019
Print Connects; Digital Disappears On Thursday I discussed the sensory benefits of print and I shared an article by Martin Lindstrom that provided strong support. It’s the difference between something that engages multiple senses, something you can hold in your hand,...
Aug 22, 2019
Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But the truth is,...
Jun 4, 2019
Not Hocus-Pocus, But Marketing Focus Almost any company would agree with this statement: a great salesperson has the ability to quickly determine a prospect’s main areas of interest or concern and address those areas effectively. But that can only happen with a sales...
Oct 17, 2018
Promoting Print Proudly Happy International Print Day 2018! #IPD18 is a big day for those of us in the industry. But it’s also a big day for those who appreciate and prefer their communications, books and important documents printed on paper. (That means just about...
Jul 31, 2018
Don’t Let These Myths Lead You into Business Missteps If you run a business, you face plenty of obstacles: costs, competition, and staffing issues to name a few. And that’s fair; marketplace realities (and how you respond to them) dictate the success of any business....
Apr 24, 2018
Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...
Apr 19, 2018
Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...
Apr 17, 2018
Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...
