Looking for Business Cards? STOP. Here’s Why   

by Tim English - VP Superior Business Solutions on September 17, 2019

Looking for Business Cards Near You? STOP. Here's Why 

With The One-Off Approach, Success ISN’T in the Cards

Recently, our chief marketing officer mentioned to me that many visitors to our website have used Google My Business to search for “business cards near me.” Of course, we appreciate the business. But I think that those people and their companies would be much better off searching for a print management partner, instead.

I can understand the thinking. Some companies think of business cards as a commodity. Thus, they believe that it’s a one-off job. Find a place, get them printed, repeat as needed. Sounds simple – but it’s very shortsighted. Here’s why.  read more…

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How to Find the Best Promotional Gifts for Your Prospects       

by Tim English - VP Superior Business Solutions on September 12, 2019

How to Find the Best Promotional Gifts for Your Prospects

It Won’t Happen Without the Best Promotional Partner

I’m willing to bet you don’t describe your business as the “same as the other guys.”  You have worked hard to give your business a distinct, unique persona that makes you stand out from competitors. Your story is different. And, bottom line, the promotional gifts you give to prospects should reflect that difference.

But how do you do that in an area where so many promo providers think of them simply “freebies’ or giveaways with your logo on them? Put simply, you need to partner with a team that has the experience, creativity, and marketing smarts to help your business succeed. read more…

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Heads Up! Here’s a Top Promotional Marketing Opportunity

by Tim English - VP Superior Business Solutions on September 10, 2019

Heads Up! Here's a Top Promotional Marketing Opportunity

Popular Knit Caps Warm Up Your Promo Efforts

Knit caps are terrific promotional gifts because recipients love them. These promotional knit caps and accessories are best sellers because they look great. And they are more than stylish and attractive, they’re functional. They come in very handy for the unpredictable weather across the country. (And, of course, the VERY predictable weather that most of us must deal with for far too many months.)

Want another big plus for these promotional gifts? All ages – both men and women – like and use them. Your customers and prospects will wear them regularly, so others see your logo everywhere and often.

As you can see, they come in many different styles and price points. So whether you are looking for an appropriate holiday promotional gift,  a “thank you” leave-behind, or a trade-show giveaway to promising prospects, these promotional knit caps and accessories have you (and them) covered. read more…

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Custom Holiday Ornaments Work Year After Year to Help Build Your Business

by Tim English - VP Superior Business Solutions on September 5, 2019

corporate holiday ornaments make great promotional gifts

If Your Business Could Use a Little Seasonal Help, Call Us!

We are offering help to make your holiday promotional marketing easier and more effective. By choosing the right holiday promotional gifts, cards and giveaways, you can create and strengthen the relationships you depend upon with prospects, customers and employees. There are so many choices, the decision can be overwhelming. But I’ll talk about that in a moment.

First, let’s look at a great example of a holiday keepsake that works so hard for your business. An attractive custom holiday ornament with your tasteful branding is appreciated as a thoughtful gift. But by its very nature, it may be used each year and displayed throughout the entire holiday season. At home, where it becomes a small part of your prospect’s family environment. Or at the office, where many other potential customers will see your company name. read more…

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Promote Your Business and an Important Cause in the “Write” Way

by Tim English - VP Superior Business Solutions on September 3, 2019

your-brand-can-help-find-a-cure-for-breast-cancer

Custom Pink Pens Make a Statement and a Difference

You obviously want to promote your business; your employees and their families depend upon it. But you also want to support things that are even bigger than that. So today I’d like to present an opportunity to make an important statement about something that has impacted many of those employees and their families—and quite possibly yours.

Breast cancer has touched an incredible number of families. Chances are, you have a friend or family member who has been diagnosed with the disease. It’s a battle that needs to be fought. And you and your business can play a role in that battle with a special opportunity offered by our partner, HubPen. read more…

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Office Tips: 5 Easy Ways to Get Out by 5 p.m.   

by Tim English - VP Superior Business Solutions on August 29, 2019

Office Tips: 5 Easy Ways to Get Out by 5 p.m.  

Living at the Office is Overrated

Chances are you love your job. You normally don’t get to be an owner, manager or successful without feeling that way. But that doesn’t mean you want to spend every waking hour doing that job.

Some still view “burning the midnight oil” as something almost heroic—a symbol of admirable dedication. But perhaps there is a more efficient way of doing things? That’s something we know about. Superior was founded on efficiency nearly 100 years ago. read more…

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Six Ways “Sensory” Print Makes Sense for Your Business

by Tim English - VP Superior Business Solutions on August 27, 2019

Six Ways “Sensory” Print Makes Sense for Your Business

Print Connects; Digital Disappears

On Thursday I discussed the sensory benefits of print and I shared an article by Martin Lindstrom that provided strong support. It’s the difference between something that engages multiple senses, something you can hold in your hand, versus a fleeting online image that has trouble holding your attention for more than a few seconds (if that).

According to Lindstrom, paper stands out, in part because many marketers have abandoned it in favor of cheap, easy digital communication. But they’ve done so without considering the value and impact of their efforts. Lindstrom cited a study showing that people recall things they read on paper 70% more than what they encounter on other channels. read more…

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Is Your Brand Missing Out on The Sensory Benefits of Print?       

by Tim English - VP Superior Business Solutions on August 22, 2019

Is Your Brand Missing Out on The Sensory Benefits of Print?  

Print Is the Only Sense-able Form of Marketing

Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But the truth is, those fleeting on-screen pieces of information just don’t have the staying power of something you can actually hold in your hand.

Martin Lindstrom tackles this subject in an article on printpower.eu. I think he is very convincing in discussing what people are missing in today’s communication environment. And it’s something that print is uniquely qualified to deliver.

Why Digital-Only Marketing Is Out of Touch

read more…

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5 Lessons in Business YOUR Team Can Learn from Football

by Tim English - VP Superior Business Solutions on August 20, 2019

5 Lessons in Business YOUR Team Can Learn from Football

Pigskin Proverbs Can Be Profitable for You

I’m a sports fan and the proud father of a college athlete. With football season coming up, I started thinking about what high school, college and pro football teams are hearing from their coaches right now. And it occurred to me that many of the things they’re hearing could also be great advice for the players in your company.

I’m not talking about obvious things like teamwork and “giving 110%”—those are good things, of course. But let’s dig a little deeper and look at some commonly taught football wisdom that can inspire your team to push a little harder to succeed.  read more…

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The Best Sales Enablement Tools to Win MORE Business            

by Tim English - VP Superior Business Solutions on August 15, 2019

The Best Sales Enablement Tools to Win MORE Business   

To Sell More, Sell Smarter

Sales are hard. I know that might be voted “worst news flash of the day.” But it’s worth reminding yourself that earning a prospect’s business doesn’t come easily, even to the most charming and experienced sales representatives. So today I’d like to look at sales enablement tools that make the process more organized, more predictable and yes—more successful.

Personality matters, but it’s no substitute for having the right tools. Think about it: take the best builder in your market and drop him or her off at a job site with no tools and see how much they’d accomplish. And good luck getting your new faucets installed if the plumber arrived without tools. I believe tools are as important to building sales relationships as they are to building or repairing homes. read more…

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