6 Effective Ways to Use QR Codes to Increase Business Easily and Inexpensively

by Tim English - VP Superior Business Solutions on December 5, 2019

6 Effective Ways to Use QR Codes to Increase Business Easily and Inexpensively

They’re More Effective Than Ever

Is smart marketing dead? Is effective sales strategy dead? No, of course not. So I wish people would stop asking the question “Are QR codes dead?” because that question is just as silly.

In fact, here’s a much better question:

Why Aren’t YOU Using QR codes?

read more…

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2 Easy Ways to Increase Productivity with Print  

by Tim English - VP Superior Business Solutions on December 3, 2019

2 Easy Ways to Increase Productivity with Print  

It’s the Time

Want to grow your business or organization? Here’s a tip: spend more time on it. But before you roll your eyes, notice I didn’t say anything about working harder or longer hours. I simply mean spending more time on your actual business by tapping an experienced partner to handle your promotional items and print management services.

It’s the same principle as in your personal life. Maybe you could change your own oil or install a new faucet or many other jobs. But chances are, a pro who does those jobs for a living will do it more efficiently (and admit it – probably better). Plus, you have other things to do.

In your company, those “other things to do” include winning new business, servicing clients and making business decisions. For your employees, it’s focusing on their prime responsibilities instead of unfamiliar, one-off projects. Like getting materials printed and acquiring promotional items.

The Best Thing to Do is to Know What NOT to Do

Let’s take a quick look at why a knowledgeable partner can make such a difference in these two areas. read more…

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THE Latest LUXE List of Promotional Gifts for Your Key Players     

by Tim English - VP Superior Business Solutions on November 26, 2019

THE Latest LUXE List of Promotional Gifts for Your Key Players

Special Promotional Gifts for Those Special to Your Business

We talked about corporate holiday gifts in recent posts. But today I’m going to focus on corporate gifts for the people you want to focus upon most. We shared our list of luxe promotional gifts last year but it is time to update the list. These promotional gifts are appropriate for long-time, loyal clients, and key employees who have been instrumental in the growth of your business. Promotional items this memorable might also be just what you need to solidify a relationship with an important prospect.

Each of these high-end gifts demonstrates thoughtfulness, creativity and gratitude for the part those receiving them have played in your success. It’s a fun list to look through, so you can imagine how it feels to receive one of them! Please note that not all item decoration is include in pricing shown, and some may require set-up fees. read more…

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This Tip Creates Business Cards That Sell

by Tim English - VP Superior Business Solutions on November 21, 2019

This Tip Creates Business Cards That Sell

Create Business Cards That Work to Avoid the Wastebasket

Most business people have a love-hate relationship with business cards. It’s great when they lead to a profitable relationship. But they are more often a “necessary evil” and do little good. As it turns out, that is painting them with a pretty broad brush…a brush that unfortunately lacks very colorful paint! I’ll explain that in a moment.

Recently, we came across some very interesting statistics in an article on the Adobe Blog. They shed quite a bit of light on how business cards are regarded by your prospects. In addition, they point clearly to characteristics that add perceived value to a business card and make it much more likely to be kept rather than tossed. read more…

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6 Sales Tips to Turn Your Holiday Selling Season from Ho-Hum to Ho-Ho-Ho

by Tim English - VP Superior Business Solutions on November 19, 2019

6 Sales Tips for successful Holiday Selling

Don’t Write Off the Holidays When You Could Be Writing Up Sales

Sure, there are people who complain that the holiday season has become  “too commercial.” But for most of us, shopping, going to festively decorated malls and buying presents is a real part of holiday spirit. It’s the one time of year when spending money isn’t an unpleasant chore. It’s an opportunity to express your feelings to those you care about.

And that last part is just as true for your business. During the holiday seasons, most everyone—except for those rare Scrooge types—has a rosier disposition and tends to see beyond strictly transactions and business relationships. That makes it a wonderful opportunity to deepen your connections and strengthen your relationships with employees, prospects and customers. read more…

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36 Promotional Kits Your Prospects Won’t Forget: Part 2 – The Total List 

by Tim English - VP Superior Business Solutions on November 14, 2019

36 Promotional Kits Your Prospects Won’t Forget: Part 2 - The Total List 

Promotional Kitting Builds Connections…and Business

This week I am focusing on promotional kitting. In Tuesday’s post, I explained why promotional kits and bundles are top of the list for memorable and effective corporate gifts. And I described a few of the very best ones in the process.

We’ve partnered with Origuadio to get our customers exceptional pricing on a broad array of kits that will make great a lasting impression with clients and prospects. Each of these kits can be purchased with a minimum quantity of only one with a 5 day turnaround time. Choose from these 36 different ways to help your business connect more deeply with the people who can power it forward.  read more…

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36 Promotional Kits Your Prospects Won’t Forget: Part 1 – The Standouts

by Tim English - VP Superior Business Solutions on November 12, 2019

Promotional kitting Your Prospects Won’t Forget: Part 1 - Some Standouts

Promotional Kitting Creates a Memorable Connection to Build Sales

In a recent post, I talked about the value of promotional kitting. (Why give those important people one promotional gift when a thoughtfully designed kit or bundle can delight them with multiple items?) Today, I’d like to begin a two-post series on a special opportunity to do just that. I’ll get to that in a second.

Building relationships builds sales. And those relationships, whether with clients, prospects or employees, get stronger when your gifts create a “passion space.” That happens when your gift is more personal and demonstrates an extra level of care and planning. Promotional kitting does that exceptionally well.

We have partnered with Origuadio to provide unbelievable pricing on 36 promotional kits that are certain to build a special bond with those most valuable recipients. These kits and bundles you can pick up with a 5-day turnaround and a minimum purchase of only one. So today, I’d like to highlight a few that really caught my attention.  read more…

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The Secret to Buying the Most Effective Promotional Gifts

by Tim English - VP Superior Business Solutions on November 7, 2019

here is how to stop wasting budget on the wrong promotional gifts

Remember That They’re People, Not Job Titles

It’s a common question, especially during the holiday season. I’d like to give a gift to my clients and top prospects. Or I’d like to have a little something for my employees to thank them for a year of dedication. But what should I choose? Which promotional gifts will they not only appreciate but what promotional gifts will make the most impact

Well, our promotional product resources are second to none. And there are plenty of good ways to use every one of the over 750,000 items we have available. But we’ve been helping businesses make efficient decisions for 95 years. And one thing we’ve learned is that the most meaningful gifts leave the most lasting impressions. But how do you make that connection? read more…

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Top 10 Blogs for Print Procurement Pros

by Tim English - VP Superior Business Solutions on November 5, 2019

Top 10 Blogs Print Procurement Pros Are Reading

If Procuring Print Is Your Business, These Blogs Are Your Library.

Funny thing about clichés: often, they’re true! You’ve probably heard that today, “knowledge is power” and “information is currency.”  Well, it is. And it is. And if you deal in print procurement (from either side of the desk), you need to keep up on issues, trends, and important developments that could impact your professional life.

So today I’m going to provide information on where to get information! I’ve put together a list of 10 of the most helpful blogs and other online sites for print procurement pros. Check them out – not just today, but regularly. You’ll gain insights from both the print buying and the print sales perspectives. What you’ll learn will make you more effective in your job, and more valuable to your company.

So, in no particular order… read more…

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Here’s How to Scare Away Your Competitors and Increase Efficiencies

by Tim English - VP Superior Business Solutions on October 31, 2019

Here's How to Scare Away Your Competitors and Increase Efficiencies

When You Have Print Supply Chain Management, They Won’t Say “Boo”

Sorry for the attempt at Halloween humor. But the spooky season does give me a chance to talk about a frightful mistake many companies are still making with their print management and procurement practices. They may be masters of efficiency in most of the obvious areas. But they deal with print projects and promotional product needs as an endless series of one-offs.

I hope you’re not one of those companies, but it’s great timing if you are. Because this post contains a real treat in the form of advice. Strategize and leverage your print and promotional product efforts with supply chain management. You will enjoy cost savings and more efficient employee time usage in the process. Not to mention better results, period. read more…

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