Making Promotional Marketing Programs Work Better

by Tim English - VP Superior Business Solutions on September 20, 2018

Making Promotional Marketing Programs Work BetterPromotional Product Management Makes Promo Work Even Better

Hopefully, for the last few weeks, you have been following this series on the promotional marketing programs. We’ve looked at ten different ways you can use promotional products to further the image and awareness of your company as you accomplish other important business objectives.

Promotional products add a memorable touch at events from trade shows to golf outings. They add company pride and reinforce relationships with employees and key clients when used as incentives, awards, recognition and gifts. And they clearly enhance marketing tools like brand campaigns and direct mail efforts.

Want proof? In a 2016 study, 2,000 people were asked how they felt about a company from which they’d received promotional products. Most often, the respondents filled in the blank with words like “happy”, “great”, “grateful” and “good.” Case closed! (Though I hope you took a promotional product for me out of it, first.) read more…

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Promotional Marketing Gets Employees AND Your Company Recognized

by Tim English - VP Superior Business Solutions on September 18, 2018

Promotional Marketing Gets Employees AND Your Company RecognizedPromotional Marketing Products Are The SMART Choice for Employee Awards

Our current series deals with promotional marketing programs your company could and should be using to its advantage. Today’s focus is an internal one; it deals with employees and how to properly reward them for exceptional performance.

It sounds like a cliché, but smart company owners and managers realize that employees are their most important assets. They have a huge impact on the quality of the products and services you deliver to customers. Further, dedicated employees serve as excellent “brand ambassadors” in conveying a positive image of your company. read more…

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Think “Cash is King?” Not For Sales Incentives

by Tim English - VP Superior Business Solutions on September 13, 2018

Promotional Products Can Be Better Motivators

Let’s continue our series on promotional marketing programs that could provide big returns for your business. But today, I’m going to surprise you a little bit. And, just maybe, change your thinking.

Successful salespeople usually get plenty of motivation from inside. They naturally want to do well and make a good living for themselves and their families. Understandably, they measure their success through promotions, salaries, commissions and other forms of compensation.

But here’s that surprise I was talking about. When it comes to sales incentives programs, do you know what doesn’t always work so well?  Money. read more…

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Golf Outings: A Stroke of Genius for Promotional Marketing

by Tim English - VP Superior Business Solutions on September 11, 2018

 Golf Outings: A Stroke of Genius for Promotional MarketingName and Claim Outings and Events with Promotional Products

There are plenty of places that promotional products make very good sense. That’s the whole reason for our current series on promotional marketing programs for your business. But today, I’d like to focus on some promotional marketing opportunities that might not be on your radar: golf outings and corporate events.

A couple weeks back I touched upon some special events for which you might consider using promotional products. I talked then about company meetings, seminars, and other business-related gatherings. But today I’d like to take a swing at (sorry) suggesting some events that are designed for fun but are also perfect for getting your brand noticed and appreciated. read more…

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Are You Ashamed of Your Business?

by Tim English - VP Superior Business Solutions on September 6, 2018

Are You Ashamed of Your Business?Is Your Promotional Marketing Hiding Behind Name Brands and Just Plain Hiding YOURS?

Today, I’m posting another installment in series on the valuable promotional marketing programs your business might be missing. And this one starts with a pretty tough question for you. Here it goes:

Are you ashamed of your business?

Okay, stop sputtering and drop the mic! I know the answer is a resounding “no”– but I’m asking the question for a reason. You’ll understand in a moment. In Tuesday’s post, I talked about how promotional marketing can play a huge role in keeping customers loyal to your company. read more…

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Increasing Loyalty and Sales in Current Customers. How Can It Be Done?

by Tim English - VP Superior Business Solutions on September 4, 2018

Increasing Loyalty and Sales in Current Customers. How Can It Be Done? Promotional Marketing Turns Good Customers into Better Ones

Hope you had a great Labor Day. But it’s time for me to get back to what truly is a “labor of love” – helping make your business more successful. Today we continue our current series on promotional marketing programs that your business could be using to generate higher sales and better customer relationships.

That last one is the whole point of today’s focus: customer loyalty programs. I’m going to start with a reality that many companies forget in the hot pursuit of new business. Your current customers aren’t merely the source of your current sales and profits. They are the best source of additional sales and profits.  read more…

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Launch New Products Higher with Promotional Marketing

by Tim English - VP Superior Business Solutions on August 30, 2018

Launch New Products Higher with Promotional Marketing

How Great Ideas Get Carried Away

Today, we continue our series on the valuable promotional marketing programs you might be missing out on. But this time I’d like to add something new: your new product. And I’m not only talking about cutting-edge products from the hottest new startups. This post most likely applies to almost every company, including yours. Because whatever your new idea, it has “longer legs” when your potential customers walk away with a reminder of it.

Maybe your new product really is a revolutionary creation. That’s terrific. But for most companies, a new product means a line expression or an improved version of an existing product. Automakers “roll out” a whole line of new products each year. For fashion designers and retailers, every new style is a new product. For a hardware manufacturer, it might be a drill bit that lasts longer due to a harder metal alloy. read more…

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Add the “Special” to Your Events with Promotional Marketing

by Tim English - VP Superior Business Solutions on August 28, 2018

Add the “Special” to Your Events with Promotional Marketing

Events Draw People…Promotional Marketing Draws Their Attention

I hope today’s post will be eventful for you. I’m continuing our series on how your business can take full advantage of promotional marketing programs. Today’s topic: special events. I plan to show you how to do two things. First, make them more memorable for your customers and prospects. Secondly, make them more effective for you and your company.

I’ve planned this post especially for those of you who fit into one of two categories:

  • Your company doesn’t use special events for marketing purposes
  • Your company hosts or sponsors special events but doesn’t use promotional products to magnify the benefits. (Or perhaps doesn’t use the right promotional products.)

What Special Events Call for Promotional Products?

read more…

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The Secret Sauce To Making Your Brand Memorable at Trade Shows

by Tim English - VP Superior Business Solutions on August 23, 2018

Here's The Secret Sauce To Making Your Brand Memorable at Trade ShowsMake YOUR Booth the One They Remember

“Hi, nice talking with you. Got a card?”

My “tour” of promotional marketing program opportunities visits an old friend today: trade shows. Trade shows can be interesting, but they can also be a bit depressing. You try to meet as many prospects as possible. When it’s done, you wind up with a collection of business cards to toss into your “lead” pile. You are eager to follow up and turn them into customers.

Those people you met with? They remember the hotel and the restaurants. But as to the people staffing all those booths they visited? They blend together, and the memory gets a little fuzzy.

When They Leave Your Booth, Go with Them

No matter how charming you are, you’re fighting an uphill battle to stay top of mind once those trade show visitors walk away. How can you change that? Well, you can’t go with them physically, but your brand can, with promotional marketing. read more…

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Promotional Marketing Helps Your Direct Mail DO More

by Tim English - VP Superior Business Solutions on August 21, 2018

Promotional Marketing Helps Your Direct Mail DO More

Customers Notice—and KEEP—Promotional Items

Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers and prospects through promotional items. I mentioned ten great ways to do that – and promised to deal with them one at a time in more detail. read more…

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