5 Ways to Invest in Marketing That Pay Off BIG!  

by Mark Marn on February 25, 2021

How to to Invest In Marketing SO That It Pays Off BIGBetter Marketing Choices = Less Marketing Worry + More Money In Your Pocket!

Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

If he were still here, today’s column would be for him. Because I’m going to provide you a shortlist of marketing ideas that really do pay off in a big way. read more…

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Direct Mail Is Hot Right Now and Video Makes It Fire!    

by Tim English - VP Superior Business Solutions on February 23, 2021

Direct Mail Is Hot Right Now and Video Makes It FireLights, Camera…SALES

Why is direct mail surging in popularity right now? Well, see if this sounds familiar.

Your alarm goes off. After the mandatory 15-minute “snooze” you get up, get ready, and go to work. In your home office, that is, or whatever is serving as one at the moment.

Log on to the computer, and BOOM. You are bombarded with digital messages, some relevant, most not. From spam to sales emails, social media ads, and yup, even texts on that smartphone that is always by your side.

And it continues all day.

You are eager to find reasons to escape that onslaught. Like getting more coffee. A snack. Or best of all,  “let’s go see if the mail is here!” read more…

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Promotional Socks Are a Shoe-In for Success This Year! Here Are 8 Markets That Benefit

by Tim English - VP Superior Business Solutions on February 18, 2021

Promotional Socks Are a Shoe-In for Success This Year! Here Are 8 Markets That BenefitWhen It Comes to Hot Promotional Items, Things Are Really Looking Down!

Across the country, one of the most popular trends in promotional items is…socks! Bright, colorful promotional socks. And that figures, if you think about it.

Office workers have always looked for ways to perk up their business attire and show a little individuality. Fun socks are a great way to do it!

Plus, with offices becoming more casual, and many people working from home, there’s almost no reason not to go for it.  And there’s absolutely no reason you can’t be the one to help them, by giving them great-looking socks with your logo artfully displayed. read more…

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Printing Services from The Best in Print       

by Tim English - VP Superior Business Solutions on February 16, 2021

Printing Services From The Best In PrintThe One to COUNT On for Anything You Put INK On

Lots of companies toss out the word “best” in their promotional materials. In most cases, it’s puffery. In OUR case, it’s fact. And you and your company will benefit from trusting your printing services to a proven winner.

Our recent Best of Print & Digital award ranks us among the very best printing service providers in the United States.  That’s proof. And it is our fifth consecutive Best of Print & Digital award. That’s a track record. read more…

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Superior Business Solutions Earns Fifth Consecutive Best of Print & Digital Award

by Tim English - VP Superior Business Solutions on February 11, 2021

superior_business_solutions_earns_fifth_consecutive_best-of_print_and_digital_award
Thanks to Our Customers for the “High Five”!

I’m excited. And grateful. And proud. For the fifth year in a row, Superior has been recognized as one of the very top companies in the print and digital industry.

The independent survey research, conducted by Butler Street Research, is based 100% on direct client feedback. It identifies companies who have provided the highest service delivery to customers over the past year. And I’d like to think that, with the challenge the past year has been, that really says something.

Elite Company

Earning the Best of Print & Digital 5-Year Award for five straight years means everything to us. And I love the way Mike Jacoutot, managing partner of Butler Street, put it.

“Our five-year winners have proven that delivering an exceptional customer experience is not an event, but rather in the DNA of the company from the top down.”  – Mike Jacoutot, managing partner, Butler Street.

Customer service has been the driving focus of our company since my grandfather founded it nearly 100 years ago. And that commitment to service is in the DNA not only of our company but our people. They are the ones who demonstrate that total customer focus day in and day out, as naturally as they breathe.

Know the Score

read more…

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Love Paper! It Will Love Your Business Back       

by Tim English - VP Superior Business Solutions on February 9, 2021

Show Off Your Love of PaperPaper Gets a Green Light

Paper gets a bad rap from some people today. But their arguments are thinner than, well—the paper they’re printed on. That’s why I’m excited that our friends at Two Sides North America have started a worldwide campaign called Love Paper.

By now, you certainly know that I do!

It makes sense for us as a premier print management provider to feel that way. But I believe that any thinking person should. Because paper plays an important role in our lives.

And people are too quick to believe shallow, inaccurate information that paints paper as an environmental bad guy.

It’s actually a hero. read more…

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FREE Concept Caps and Headwear Spec Samples Push Your Promotional Marketing Further 

by Tim English - VP Superior Business Solutions on February 4, 2021

FREE Concept Caps and Headwear Spec Samples Push Your Promotional Marketing Further Tipping Our Cap to a Super-Cooperative Partner

Good news for those “I’ll know what I want when I see it” folks. Our favorite cap partner is happy to let you “see it” with what has to be the most generous and responsive concept and spec sample policies in the industry.

Caps are one of the most-loved of all promotional items. And those with great-looking logos and custom embroidery on them get worn the most. Your prospects and customers love them, wear them, and keep them for years.

But maybe you’re not sure about the process, the cost, or what graphics to use.

That’s where Superior and our cap partner come in. read more…

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Contract Embroidery Services for Companies Like Yours

by Tim English - VP Superior Business Solutions on February 2, 2021

Contract Embroidery Services with LOW MinimumsMillions of Stitches Per Day = One “Em-pressive” Partner

You know it when you see it (and feel it): embroidery just makes things more special. And you would love to add that dose of “special” to the promotional hats you hand out to clients and prospects. But one thing—make that, two things—stand in your way: price and quantity.

Those things are related, of course. Because up till now, you had to be talking a huge quantity to get a decent price on contract embroidery services.

That’s just not the case any longer. read more…

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BIG News in Print-on-Demand…Large Format Automated PrePress is HERE!

by Tim English - VP Superior Business Solutions on January 28, 2021

wide-format-automated-prepress print-on-demand is hereHere Is Some BIG News in Print-on-Demand to Help Your Business NOW!

I’d like to think I always bring you good information, but today I’m bringing you good news. Print-on-demand, one of the most effective marketing tools I know of, is now available for wide-format print projects.

Print-on-demand is an excellent option because it helps you reduce inventory and get printed pieces where you need them when you need them.

And best of all, it allows you to customize printed pieces to fit the exact opportunity you are pursuing.

You can add, subtract, or change sections based on a customer’s issues and concerns. read more…

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How The Circular Economy Impacts Packaging   

by Tim English - VP Superior Business Solutions on January 26, 2021

How The Circular Economy Is Affecting Packaging   Today’s Products Come Wrapped in Environmental Friendliness

Today, I’d like to focus on one of our products that I don’t talk about often. And it’s the one that can make your products more environmentally friendly and more appealing to consumers who care about the future of our planet.

It’s the packaging.

We have the ability to create virtually every kind of package.

So this article in Fast Company really caught my attention recently. It talks about seven ways the packaging industry is moving quickly in the direction of more eco-friendly reusable packaging materials and earth-friendly practices. read more…

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