Build Business with Promotional Kitting This Holiday      

by Tim English - VP Superior Business Solutions on October 17, 2019

Build Business with Promotional Kitting This Holiday    

A Great Relationship is in the Bag (or Box)

As you probably noticed, today’s post is about promotional kitting. But I’m going to start with a dramatic statement that I don’t think anyone will disagree with. That’s because you know it’s true. And you learned it when you were about three years old, on Christmas morning or at a birthday party. Okay, ready? Here it comes:

It’s more fun to get more gifts.

It’s more fun to get more gifts.

And if you don’t recognize what that means for your business, you’re missing out on an emerging trend that is turning prospects into customers for plenty of other businesses. It’s promotional kitting, and smart companies from market leaders to innovative start-ups are enjoying great results. read more…

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Should You Forget Print at Your Next Trade Show? 

by Tim English - VP Superior Business Solutions on October 15, 2019

Should You Forget Print at Your Next Trade Show

Don’t Make a Bad Trade Show Tradeoff

Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something environmentally friendly, no longer hand out the traditional catalogs and sell sheets at trade shows. Instead, they give out thumb drives containing their marketing materials or scan show badges for later email follow-up.

In my view, that’s a mistake. First, trees are a renewable resource, so the environmental impact is more imagined than real. (You can check out twosidesna.org for more information on the sustainability of paper.) In fact, research studies have suggested that the production and use of more electronic devices may be more costly in terms of resources. But even more importantly, when it comes to print marketing vs. digital marketing materials, research has proven two things: read more…

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3 BIG Benefits of Operational e-Procurement

by Tim English - VP Superior Business Solutions on October 3, 2019

3 BIG Benefits of Operational e-Procuremen

Not Using e-Procurement? Time for You to A.C.T.

I’ve talked before in this space about the many advantages of e-Procurement. I could suggest dozens of them. But I think most fall into three big areas where you will easily feel the positive impact: accuracy, costs, and time. Thus, an interesting acronym is born: ACT!

To me, that works perfectly. You act – by deploying e-Procurement throughout your organization. Then you can place approved business forms, sales literature, and promotional products behind an online portal, accessible to any employees you authorize. You will, as a result, see improved results in those three major areas. Let’s look at them in order. read more…

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5 Ways the Right Partner Helps Your Custom Labels SELL

by Tim English - VP Superior Business Solutions on October 1, 2019

5 Ways the Right Partner Can Help Your Custom Labels SELL

Label Logic. Part Two of Two: Leverage Your Labels with Experience

In Thursday’s post, I talked about some of the ways custom labels on your products can help—or hurt—the sales and profits they generate for your company. The right label can help your brand stand out from its rivals. Clever use of color and graphics (even materials) can make labels work like magnets to draw customers’ attention and dollars.

The wrong label can hurt in several ways. A bland or poorly produced label can make our product virtually invisible at the point of purchase. A bad tracking or distribution label can easily create logistics problems, hampering timely and accurate delivery. That can turn current customers former ones pretty quickly. read more…

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How to Make a Label That SELLS

by Tim English - VP Superior Business Solutions on September 26, 2019

How to Make a Custom Label That SELLS

Label Logic. Part One of Two: Do Labels Loom Large for Your Business?

Today’s post is about custom labels, and how they can help your products sell and your business grow. But first, I’d like to put you in the shoes of a shopper so you can see the connection quickly.

Imagine you are hosting a BBQ and you’re looking for craft beer options to offer your guests. You really have no idea where to start but your local supermarket has an end-aisle display full of dozens of individual bottles of craft beers.

It’s fun to just look through the various craft beer labels to see all the interesting names from microbreweries in your region and across the country. Suddenly, one name really grabs your attention, and you reach for the bottle.

When you do, you find that one corner of the label has loosened and is wrinkled. It looks as if it had gotten wet and you could peel it off easily. Plus, the bottles behind it seem to have the same issue.  read more…

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10 Creative Promotional Items for the Financial Industry

by Tim English - VP Superior Business Solutions on September 24, 2019

10 Creative Promotional Items for the Financial Industry

Promotional Business Builders You Can Bank On

Some time ago, we did a post about how promotional marketing can be of value in the financial services industry. But today, I’d like to revisit that topic and offer more detail on a specific list of ten promotional items. I think they are especially appropriate for banks, investment firms and other companies that deal in money and numbers.

But if you’re in another business sector, don’t stop reading. This post may give you some ideas and will certainly demonstrate the benefit of working with an experienced partner for promotional gifts. You’ll see how Superior goes far beyond a simple “one-off” promotional item purchase. But more on that later. Let’s look at that list. read more…

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10 Quotes to Help You Smile Away the Stress

by Tim English - VP Superior Business Solutions on September 19, 2019

10 Quotes to Help You Smile Away the Stress

Laugh More, Stress Less

We all know work can be rewarding and fulfilling. But it can also be stressful. According to surveys conducted by the American Institute of Stress, it’s one of the most common sources of stress.

That’s certainly no surprise. Work overload, tension between co-workers, and employee-boss friction are the top causes of workplace stress. Research numbers tell the story.

  • Seventy-six percent of respondents cited money and work as the leading cause of their stress.
  • Stress-related health care and missed work costs U.S. businesses an estimated $300 billion a year.

read more…

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Looking for Business Cards? STOP. Here’s Why   

by Tim English - VP Superior Business Solutions on September 17, 2019

Looking for Business Cards Near You? STOP. Here's Why 

With The One-Off Approach, Success ISN’T in the Cards

Recently, our chief marketing officer mentioned to me that many visitors to our website have used Google My Business to search for “business cards near me.” Of course, we appreciate the business. But I think that those people and their companies would be much better off searching for a print management partner, instead.

I can understand the thinking. Some companies think of business cards as a commodity. Thus, they believe that it’s a one-off job. Find a place, get them printed, repeat as needed. Sounds simple – but it’s very shortsighted. Here’s why.  read more…

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How to Find the Best Promotional Gifts for Your Prospects       

by Tim English - VP Superior Business Solutions on September 12, 2019

How to Find the Best Promotional Gifts for Your Prospects

It Won’t Happen Without the Best Promotional Partner

I’m willing to bet you don’t describe your business as the “same as the other guys.”  You have worked hard to give your business a distinct, unique persona that makes you stand out from competitors. Your story is different. And, bottom line, the promotional items you give to prospects should reflect that difference.

But how do you do that in an area where so many promo providers think of them simply “freebies’ or giveaways with your logo on them? Put simply, you need to partner with a team that has the experience, creativity, and marketing smarts to help your business succeed. read more…

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Heads Up! Here’s a Top Promotional Marketing Opportunity

by Tim English - VP Superior Business Solutions on September 10, 2019

Heads Up! Here's a Top Promotional Marketing Opportunity

Popular Knit Caps Warm Up Your Promo Efforts

Knit caps are terrific promotional gifts because recipients love them. These promotional knit caps and accessories are best sellers because they look great. And they are more than stylish and attractive, they’re functional. They come in very handy for the unpredictable weather across the country. (And, of course, the VERY predictable weather that most of us must deal with for far too many months.)

Want another big plus for these promotional gifts? All ages – both men and women – like and use them. Your customers and prospects will wear them regularly, so others see your logo everywhere and often.

As you can see, they come in many different styles and price points. So whether you are looking for an appropriate holiday promotional gift,  a “thank you” leave-behind, or a trade-show giveaway to promising prospects, these promotional knit caps and accessories have you (and them) covered. read more…

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