12 Proven Promotional Marketing Ideas for Custom Pens

by Tim English - VP Superior Business Solutions on June 22, 2017

Custom Pens at The Best Price

Custom Pens and 12 Proven Promotional Marketing Wins; Part 2 of 2

In Tuesday’s post, I shared the first six of 12 great promotional marketing ideas for custom pens. I also introduced you to Hub Pen, one of our top outstanding custom pen suppliers. You’ll find pens to fit any promotional marketing purpose thanks to their incredible selection of quality writing products. Then you can add your creativity to generate exceptional results for your company.

The 12 ideas in this week’s posts are excellent examples of companies and organizations who have done just that. You’ll find many different industries and business purposes represented. But in every case, they’ve used custom pens as part of unique and successful promotional marketing efforts. I promised to cover the final six promotional marketing ideas for custom pens today. So let’s get to it. read more…

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Custom Pens and 12 Proven Promotional Marketing Wins

by Tim English - VP Superior Business Solutions on June 20, 2017

12 Proven Promotional Marketing Ideas for Custom Pens

12 Proven Promotional Marketing Ideas for Custom Pens; Part One of  Two

“It’s just a pen.”  If you’ve ever received (or handed out, for that matter) a custom pen and thought that, chances are we weren’t involved.

That’s because we work with Hub Pen. Through our relationship with them, we are able to offer special pricing on the best custom pens. Their incredible selection of pens, with so many different styles and price levels, takes the pen beyond the typical promotional item, and turns it into a business-building and relationship-enhancing tool. No wonder they’ve won awards for their products and performance. read more…

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The Future Is Here…But How Are You Handling Your Printing Needs?

by Tim English - VP Superior Business Solutions on June 15, 2017

The Future Is Here...But How Are You Handling Your Printing Needs?

Is Your Business Using Today’s Technology To Meet Your Printing Needs?

One of our Kalamazoo sales reps, Luke Hatfield, sent out a thought provoking Tweet a couple of months ago that I wanted to share….

Luke’s tweet was inspired by a pretty amazing article about Uber. Most of us probably think of Uber as a forward-thinking company. It not only pioneered a popular ride-sharing service, but has invested heavily into self-driving cars. But Uber is apparently looking even farther ahead than that. It has formed partnerships and started development on a flying car, aiming for a 2020 test.

Smart companies know the old saying “if you fail to plan, you’re planning to fail”. But for most businesses, staying ahead of the curve isn’t a dramatic “flying cars” kind of issue. It’s less obvious, and involves everyday activity. Many businesses continue habits that are familiar and comfortable, but not nearly as efficient as more modern approaches. Competitors not bound by those rituals move on, and prosper as a result.
read more…

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6 Productivity Tips from Sleep to Supply Chain Management

by Tim English - VP Superior Business Solutions on June 13, 2017

Productivity Tips, from Sleep to Supply Chain Management

6 Ways to Increase Efficiency in the Workplace from Sleep to Supply Chain Management

There’s nothing wrong with summer hours and a more casual atmosphere. But summer might be the perfect time to try out a few of these ideas on making the time you do spend at the office more valuable. Developing some new habits and getting more organized will pay dividends all year.

Here are six tactics based on my experience, and some business reading I’ve done lately. They range from specific operational procedures like time tracking and supply chain management to more personal considerations like controlling social media usage and sleep habits. See if any strike a chord with you. read more…

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Get 20% Off The Hottest Promotional Items for Summer

by Tim English - VP Superior Business Solutions on June 8, 2017

Save 20% On the Hottest Promotional Items for Summer

Save 20% on The Hottest Promotional Items for Summer!

Some businesses think of summer as a time when things slow down a bit. After all, employees and clients are coming and going on vacations, and many are working trimmed “summer hours.”  But this season is a great time of year for promotional items that add value to your prospects, employees and clients’ fun in the sun.

Promotional items are natural fit for the relaxed, friendly attitudes of summer. Serious business goes on, of course, with trade shows, special events, and employee gatherings. But there’s no better opportunity to catch your audience in a receptive mood. Summer gives them the opportunity to appreciate your branded promotional items even more. And summer is when they will use them (and others will see them) in large numbers. That’s a lot of visibility for your corporate identity. And a lot of goodwill from people that matter to your business. read more…

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Do Millennials Respond to Direct Mail Campaigns?

by Tim English - VP Superior Business Solutions on June 6, 2017

Do Millennials Respond to Direct Mail Campaigns?

When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too

I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-“wired” generation) respond to direct mail more positively and actively than they do to email. That’s significant, in my mind – and you must look past the numbers a little bit to understand.

Sure, the information was collected by the United States Post Office (USPS), so it’s only natural to be a little skeptical. But no more than we all already are to the digital/email experts touting the low costs and contemporary appeal of the electronic tools that are close to their hearts and wallets. And numbers are hard to refute – especially when that little gut feeling inside tells you, “yeah, that does make sense.”  And the numbers say that printed direct mail captures more attention than email. Period. read more…

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How to Make Promotional Items Work for Your Brand

by Tim English - VP Superior Business Solutions on June 1, 2017

How to Make Promotional Items Work for Your Brand

For Promotional Items, The “What” and The “Who” Are Both Important

In my last post, I emphasized that promotional items still work. Further, they do so more effectively than virtually any other kind of advertising.  And that’s not just a self-serving claim. It’s based on some very specific and convincing findings by the American Specialty Institute. I discussed those here in a previous post.

Tuesday, I covered the general concept. But today, as promised, I’d like to share a few concrete suggestions as to how you can make sure promotional items work for your brand. read more…

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Why Promotional Items Still Work

by Tim English - VP Superior Business Solutions on May 30, 2017

Why Promotional Items Still Work

Promotional Items Earn Attention and Appreciation

Marketing today is a never-ending rush to the latest technology or media channel. To be honest, I understand the obsession. Because as audiences get more and more fragmented, it’s harder to reach them. Thus, it’s important to make sure your brand goes where those audiences go. But it amazes me that some marketers miss the opportunity to use the kind of advertising those targets take with them everywhere they go, by choice: promotional items.

Instead of advertising that “chases” your targets, promotional items fit comfortably into their lives. They are used, or seen, or worn repeatedly, in situations where your prospects and customers are relaxed and comfortable. Your brand doesn’t appear as an interruption to their preferred activities, but rather a part of them. Studies have shown that promotional items generate warmth and gratitude from those who receive them. In addition, they remember you as a result. I’ve posted about those findings before. read more…

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Here’s How to Increase Sales at Your Michigan-Based Business

by Tim English - VP Superior Business Solutions on May 25, 2017

MLive Highlights $5B in Contracts from MEDC and Pure Michigan Business Connect Matchmaking Summits

Running a business presents many challenges, no matter where you are. Getting new clients and customers is never easy—but absolutely essential if the business is to succeed. But I am proud to say that Superior Business Solutions, as a Michigan-based company, can participate in a truly unique program designed to make the process easier for businesses in the state.

I discussed the program in a post last week and shared the benefit on the eightWest WOOD TV8 morning show. In short, it calls for successful local businesses to commit to awarding significant contracts for products and services to qualified local suppliers, rather than working with out-of-state companies. read more…

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4 Ways to Improve Success and Creativity at Work

by Tim English - VP Superior Business Solutions on May 23, 2017

4 Ways to Improve Success and Creativity

Quiet Time Isn’t a Luxury – It’s a Valuable Tool

In a post last week, I talked about the importance of “quiet times” in your day to help make you more creative and productive. An article in the Harvard Business Review laid out several scientific findings that help document the value of those times in combating the always-communicating, always-thinking-of-what-to-say-next frenzy we live under today.

Evidence suggests, for example, that quiet times restore our central nervous systems, resupply our energy stores, and better condition our minds to adapt and respond to our complex environment.  At the end of Thursday’s post, I promised that today I would share four ways to introduce quiet time into your workday to improve success and creativity. read more…

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