Why Promotional Items Matter More in Q4 2020 Than Ever Before

by Tim English - VP Superior Business Solutions on September 17, 2020

Show Gratitude and Loyalty with Promotional Items

Promotional items are always a good idea. People look forward to getting them and love them when they do. (And stats show they save some love for the company that gave them the items, too.)

But…who can think about them now? Every business, that’s who.

The COVID-19 pandemic has created chaos. I think it’s safe to say NO business has gone untouched, and few businesses have returned to anything close to normal.

But if you think that means it’s time to abandon your “normal” practices of giving promotional items as gifts to employees, clients, and key prospects, you are making a big mistake. read more…

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Hosting a Virtual Event? Don’t Forget the Promotional Items. Let Us Ship Them for You! 

by Tim English - VP Superior Business Solutions on September 15, 2020

Hosting a Virtual Event_ Don’t Forget The Promotional Items Let Us Ship Them for You
Your Virtual Event is Hit-or-Miss If You Are Missing These

As this pandemic rolls on, most of us have expanded our comfort zones. Those virtual meetings and conferences that seemed so confusing early on have now become commonplace.

Maybe you’re even good at it. But you still haven’t made those events “just as good” as the real thing if you haven’t included promotional items.

This is important. Because promotional items make your virtual events more memorable and more effective at strengthening relationships.

And also consider that those virtual events are likely to remain a bigger part of our business lives long after COVID-19 is no longer an issue.

According to online video platform Brightcove, 76% of event planners and marketing teams are expecting to make fully or partially virtual events a permanent part of their event marketing. read more…

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MAX143 Ice Cooling Gaiter with High-Visibility Protection is a MUST for Your Construction Crew

by Tim English - VP Superior Business Solutions on September 10, 2020

MAX143 Ice Cooling Gaiter with High-Visibility ProtectionOutstanding Pandemic Protection for Construction Workers

How many good features can you build into one product?

I want to focus today on an item that checks a lot of important boxes for a lot of important people: those who must work outside in hot weather during this pandemic.

This PPE for coronavirus is cool in more ways than one.

Our friends at MAX Apparel have a reputation for thoughtfully designed safety clothing that is comfortable and durable.  Their new MAX143 Ice Cooling Gaiter is a great example, and it couldn’t come at a better time. read more…

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11 Little-Known Quotes That Give BIG Inspiration for Your Workday

by Tim English - VP Superior Business Solutions on September 3, 2020

Little-Known Quotes That Give BIG Inspiration for Your Workday
These Quotes Just Might Improve Your “View” from Wherever You’re Working Now

Okay, it’s time for a time out. I thought we could all use a little break from all the talk about COVID-19 and the PPE your business needs to fight it.

So, as we gain a little steam and make progress getting our businesses back up to speed, some inspiration could come in a little handy.

I’ve pulled out some quotes you probably haven’t heard before. But I find them uplifting, especially with all we’ve been dealing with lately.

Hope you enjoy them and find a little something to help boost your attitude and give your business the best of YOU in the weeks ahead. read more…

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The Promotional Gifts Your Remote Workers Can’t Get Enough Of

by Tim English - VP Superior Business Solutions on September 1, 2020

The Promotional Gifts Your Remote Workers Can’t Get Enough Of

Promotional Gifts Build Brands and Relationships

Where IS your brand right now? Is it in your logo, or is it snoozing in hallways and offices left empty by COVID-19?

Nope. I believe it’s alive and well in the homes or other places your employees are working from at the moment.

And I also believe that you can make that brand even stronger in these chaotic times through promotional product management.

In times like these, it takes teamwork and smooth collaboration among employees to keep your bottom line as healthy as possible. Whatever you can do to motivate and engage them is invaluable. Well-chosen promotional gifts are the perfect way to do that. read more…

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Is Now the Time for Your Business to Finally Go Paperless?

by Tim English - VP Superior Business Solutions on August 27, 2020

Is Now The Time for Your Business to Go Paperless
Want to Go Paperless?” Just Say ‘No.’

Many businesses are still asking if you would like to skip “paper” billing, statements, and other documents in favor of all-electronic communication. And it carries the implication that you are not being “green” if you decline. That’s simply not true.

Now, you may well be thinking that as the best print management provider around, Superior would say that.

But the truth is, the facts say that.

The environmental story isn’t as simple as they make it sound, and those bandwagon-jumpers might have chosen the wrong wagon.

The “Rest of the Story”

read more…

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Varsity Jackets Go Mainstream As Desired Promotional Apparel

by Tim English - VP Superior Business Solutions on August 25, 2020

Varsity Jackets Go Mainstream as Desired Promotional Apparel
Team Up With Us to Rally Your MVPs (Most Valuable Prospects)

Gimme an “S”….gimme a “U”….(okay, I’ll stop now). But you see the picture above, you know where I’m heading.  It’s no secret I’m a big believer in promotional items, and promotional apparel is usually near the top of that list in popularity.

But right now, one classic item is enjoying a trendy resurgence with consumers everywhere. And I think it provides a refreshing bit of cheer in the midst of all we’ve been through. That item is the varsity jacket. read more…

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5 Perfect Promotional Items to Give Your CSR’s for National Customer Service Week

by Tim English - VP Superior Business Solutions on August 20, 2020

Promotional Items to Give Your CSR’s for National Customer Service WeekYour Clients and Prospects Value Great Customer Service. So Should YOU.

In a moment I’ll tell you why I think promotional items should be a big part of your plans for National Customer Service Week in early October. But first a question: do you know who your customer service reps are?

Here’s a hint. Look at your employee directory. Your customer service reps are the first and last names on the list, and every name in between.

Sure, you might have people with titles that suggest customer relations. But every single one of your employees interacts with dozens of people in their daily lives. And the attitude and loyalty they display toward your company can do great things for your reputation. read more…

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How to Create an Online Company Store for Employees

by Tim English - VP Superior Business Solutions on August 18, 2020

How to Create an Online Company Store for Employees
A One-stop Shop for Non-stop Efficiency

You’ve heard me talk about it before. I think an online company store for employees is a terrific idea. And I often sing the praises of our Corporate Kiosk™ as an outstanding way to build one.

But it occurs to me that many businesses are missing a great opportunity to get much more than they think from a company store.  Here’s why.

The word “store” conjures up images of merchandise. And certainly, an online company store for employees is the ideal place to house and distribute promotional items such as logo apparel and company-branded merchandise. read more…

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Bring People Together with Custom Promotional Puzzles and Build Your Business

by Tim English - VP Superior Business Solutions on August 13, 2020

Bring People Together with Custom Promotional Puzzles and Build Your BusinessAre Puzzles the Missing Piece in Your COVID-19 Recovery?

As I mentioned recently, promotional items are a great way to build and maintain business during COVID-19.

We’ve even provided some pointers on handing out timely items like promotional kits with PPE for Coronavirus to help capture the attention of customers and potential prospects.

Things have slowed down for most businesses during this pandemic. It is difficult to maintain contact and momentum with customers and prospects in this situation.

But there are opportunities hidden within it if you know where to look.

Many business decision-makers are working from home and spending more time around family these days.

That’s a perfect environment for promotional items like games and puzzles. A unique puzzle provides fun, entertainment—and goodwill for your business when your logo reminds them who provided it. read more…

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