5 Activities That Can Inspire Your Team

by Tim English - VP Superior Business Solutions on May 24, 2018

5 Activities That Can Inspire Your Team

Attitudes Inspire, But Activities Generate Impact

In my last post, I suggested some ways that your behavior as a manager or boss can help inspire your team to deliver peak performance. Most of them were fairly dramatic, like making sure you share the company’s vision with them or being careful not to micro-manage. And those are important things, to be sure.

But today’s tips are a little more specific. By implementing certain business practices and rethinking the usual office environment, you can inspire employees to engage even more closely with your company and its mission. As mentioned Tuesday, motivation can only come from within each employee. But your actions and concern about them as individuals can certainly inspire them to make a real commitment to you and the company. Take a look at these. read more…

{ 0 comments }

5 Behaviors That Can Inspire Your Team to Succeed

by Tim English - VP Superior Business Solutions on May 22, 2018

 

5 Behaviors That Can Inspire Your Team to Succeed

Forget Motivation: Provide Inspiration

Teamwork seems like an overused word these days. But you don’t have to own or manage a business for very long to appreciate its importance. You quickly learn that to maximize productivity, you need everyone working to the best of his or her abilities. But how can you make sure that happens? Even if you’ve hired great people, how can you motivate them to excel day in and day out?

The answer is, you can’t. At least according to an interesting article I saw recently on Forbes. The author points out that while companies may use financial incentives like raises and bonuses o encourage top performance, true motivation must come from within the worker. The best a manager can really do is inspire those workers to understand and take ownership of the final results themselves. That means they are fully engaged with the mission, and act accordingly.

I’ve done quite a bit of reading and thinking on the subject, and I’ve collected what I think are some pretty good suggestions about how to help your team feel that inspiration and deliver results that everyone can be proud of. Today we will talk about 5 ways your behavior can inspire your team to succeed.  read more…

{ 0 comments }

Promotional Kitting Made Easy

by Tim English - VP Superior Business Solutions on May 17, 2018

Promotional Kitting Made Easy

How to Avoid Time, Space, and Cost Hassles

Today, let’s continue our discussion of promotional kitting. In my last post, I started out by talking about what promotional kitting means. At the end, I promised that today I would share a few tips on how to make promotional kitting easy. In that post, I shared that an experienced partner makes all the difference in your promotional kitting. Choosing the right partner, makes promotional kitting much easier in three major ways.  read more…

{ 0 comments }

What Is Promotional Kitting?

by Tim English - VP Superior Business Solutions on May 15, 2018

What Is Promotional Kitting?

Promotional Kitting Generates Profitable Results

We’ve been talking here recently about kitting and fulfillment. Today, I’d like to focus on promotional kitting. Because promotional kitting combines strategic thinking and creativity to generate profitable results. It’s one of the most effective tools available to move names from your “prospect” list to your “customer” list.

As the name implies, promotional kitting usually involves a specific advertising or marketing campaign. And it requires the assembly of promotional packages that include items of different sizes, made of different materials, usually sourced from a variety of different companies and suppliers.

A kit may include, for example, a sample product from your manufacturing facility, a brochure from a printer, an explanatory CD or DVD from your warehouse, and an interesting promotional item from still another vendor that provides added value or reinforces the theme of your overall promotion.

Two Pillars of Successful Promotional Kitting

Why does promotional kitting work so well? It’s really a function of two important aspects. Without both of them, the promotion itself is likely to underachieve. Let’s look at the two most important ingredients of a promotional kitting effort. read more…

{ 0 comments }

Preventing Problems with Product Kitting and Fulfillment Services

by Tim English - VP Superior Business Solutions on May 10, 2018

Preventing Problems with Product Kitting and Fulfillment Services

How to Avoid Problems with Product Kitting and Fulfillment Services

Sometimes a good idea fails due to bad execution. Think of the six neighborhood guys that decided to meet to shovel the deep snow off an elderly neighbor’s driveway. When they got there, they discovered they had one – count ‘em, one – snow shovel. It’s like that with kitting and fulfillment services, too. It’s a no-brainer— a great idea. But with the wrong partner, it won’t be much help.

The whole point of kitting and fulfillment services is to do the job more efficiently. When you assemble packages or packets for mailing or sale in a streamlined, all-at-once process, you save time, money, and space. Unless, of course, you don’t….due to choosing the wrong partner. read more…

{ 0 comments }

Is Your Business Benefitting from Kitting and Fulfillment?

by Tim English - VP Superior Business Solutions on May 8, 2018

Could Your Business Benefit from Kitting and Fulfillment Services?The Best Way to Shape Up What You’re Shipping Out

For those not yet familiar with the term, we covered “what is kitting and fulfillment” in a recent post. But let’s say you know very well what the term means. Perhaps you simply aren’t sure how kitting and fulfillment services could help your business. Read on!

For starters, I’d like to point to hundreds of businesses that have emerged in just the last few years. They use a business model that is built entirely around the concept of kitting and fulfillment. I’m talking about the monthly subscription boxes that have surfaced in almost every category. You’ve seen them for clothing, beauty products, dog toys and treats, personal grooming, snacks, meal preparation, and too many more to even mention. (I don’t want to lose you here, but here’s a fun list next time you want to kill some time exploring.)

These businesses have one common element; the assembling of different, but complementary items in a single package. Obviously, they don’t do it one box at a time. The items are selected, acquired, collected in one place and put into the boxes with “production line” efficiency. Easy to see that doing it any other way would be a logistical nightmare. But is it possible your business is doing “kitting and fulfillment” in an inefficient way without realizing it? read more…

{ 0 comments }

3 Key Benefits of Kitting and Fulfillment

by Tim English - VP Superior Business Solutions on May 3, 2018

3 Key Benefits of Kitting and FulfillmentWhat You Pick and How You Pack Both Matter

You send things to customers. You probably also send things to prospects, hoping to turn them into customers. And as I’m sure you have discovered, you can blow through lots of employee time gathering up, packaging and shipping those things. That can interrupt the productivity of your business. That’s where kitting and fulfillment services can step in and add remarkable efficiency to this part of your operation.

In my last post, we answered the question “what is kitting and fulfillment?” In short, kitting is the pre-assembly of packets that will be shipped out to select audiences, either in large quantities within a narrow time frame, or regularly over time to single or smaller batch inquiries.

You may want to follow up a trade show contact with a brochure, letter, newsletter and product information. Or you want to respond to a website request or newsletter sign-up with a different array of items. For out-of-town prospects, you may want to warm things up with a small gift from a local business. Kitting and fulfillment services are the efficient answer for all those situations.

3 Benefits of Product Kitting and Fulfillment Services

read more…

{ 0 comments }

What is Kitting and Fulfillment?

by Tim English - VP Superior Business Solutions on May 1, 2018

What is Kitting and Fulfillment?

Are Your Mailings Packed with Efficiency?

Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…”   Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of getting us into today’s topic: kitting and fulfillment services.

Companies send out “kits” all the time. A kit is a package containing several often disparate items shipped to customers, prospects, employees or other important audiences. The completed package can make a strong impression on the recipient. But how that package is assembled can determine whether the idea helps your business, or just drains your resources.

Since it’s warming up out there, let’s use a golf outing as an example. You’ve invited hundreds of key customers and prospects to your golf outing later in the summer. You’d like to welcome and heighten the anticipation for each person who accepts. So when they do, you send them a welcome letter. And you’d like to include your company’s latest newsletter, a scorecard from the golf course and a sleeve of golf balls with your company logo on them. read more…

{ 0 comments }

How to Ensure Your Custom Labels Stick

by Tim English - VP Superior Business Solutions on April 26, 2018

How to Ensure Your Custom Labels Stick

Preventing Problems with Your Custom Labels

Labels on consumer and business-to-business products carry your brand identity to market. What you put on the outside of that jar, can, box or bag matters. It is the only thing that differentiates you from your competition in the eyes of potential buyers. That’s why you probably spent time and energy designing custom labels that present your brand in its best light, with just the right graphics and messaging.

But custom labels is a broad term. It also includes the shipping and logistics tracking labels that help make sure your products get to where they need to be, whether that means retail stores, manufacturing facilities or other destinations.

But label issues can crop up. After all, what’s on the label isn’t very important if that label doesn’t remain on the package, or if its on-package performance compromises the image or the very distribution of your product. read more…

{ 0 comments }

How to Make Your Marketing Memorable with Print

by Tim English - VP Superior Business Solutions on April 24, 2018

How to Make Your Brand Memorable with Print Marketing

Print Sticks. Digital Doesn’t.

Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials and adds diversification to your marketing program. But I’ve saved what might be the best for last. Print marketing is more memorable.

But I don’t mean memorable in the way you might think. Sure, print marketing can include creative ads, unique direct mail pieces, beautiful catalogs and more. But what I’m talking about isn’t a soft, fluffy kind of “memorable.”  It’s science, supported by hard evidence. If an image or message is in print, people remember it better and longer. read more…

{ 0 comments }