Custom Labels Add Value and Attract Attention
If you market a product, its packaging does a lot more than contain it. When your product sits on the shelf or other marketing display, that package is the last and the best chance you have to grab a potential customer’s interest. Not to mention dollars. Therefore, it’s more than worth the effort to present that product to its best advantage. And that means custom labels.
Certainly, a product label must contain information; it has to identify the product. But it also should help the product sell itself through visual appeal, information and many other factors you probably never thought about. That’s where I’d like to help today.
5 Ways Custom Labels Move People – and Move Product
Printing Big Envelope Quantities Could Mean a Big Opportunity
If your business goes through large quantities of envelopes each month, you know that can be costly in both money and manpower. We are happy to help, of course, in printing and supplying those envelopes efficiently at a very competitive price. Furthermore, we pride ourselves on delivering them where and when you need them right on schedule.
But we could be doing—and saving you—even more. That large number of envelopes suggests that you are also spending a great deal of time and effort preparing, printing and mailing a similarly large number of invoices, monthly statements or other communications with your customers. That, of course, incurs costs far beyond those of simply printing envelopes. So why limit your savings to one small part of the process? read more…
Combine Visual Management Tools with Supply Chain Management Technology for 5S and LEAN Manufacturing Success
In my last post I talked about addressing the 7 wastes identified in LEAN Manufacturing. Today I want to talk about 5S methodology and LEAN implementation with visual management tools and supply chain management technologies.
LEAN manufacturing and 5S methodology focus more than anything upon eliminating any obstructions, physical or procedural, from a manufacturing or other process. It also calls for every workplace to be designed (or redesigned) to foster maximum productivity. It also attempts to ensure that every process occurring in that workplace is simple, streamlined and easily repeatable. For example:
- Fewer steps in a process are better than more. With proper planning, some can be combined, others eliminated.
- A shorter distance for materials or workers to travel is better than a longer one. A business that understands this will study workflow patterns and rearrange or reposition equipment and redirect processes to happen as smoothly as possible.
- Every employee must understand the operation and how each task must be performed the one correct way, regardless of who is doing it at any given time. This is where the value of visual management tools becomes obvious.
LEAN Adds Logic to Supply Chain Management Solutions
We have addressed the seven wastes in LEAN manufacturing in previous posts. LEAN manufacturing is a relatively new concept to American business, and it required vision and plenty of “getting used to” to understand its value. However, that is certainly not the case today.
Today, supply chain management solutions help power almost any successful business. That includes manufacturing facilities, warehousing operations and almost any organization marketing to consumers or to other businesses. At the heart of the best supply chain management solutions is a commitment to LEAN manufacturing. read more…
For Commercial Printing, the Right Choice Makes Sense – and Money
In Tuesday’s post, I talked about the importance of commercial printing to businesses today, working hand in hand with digital platforms to meet consumers wherever they access information. Today, I’d like to provide a few key things to look for when it’s time to choose a commercial printer.
All commercial printers are certainly not created equal. And by making the right choice in your commercial printer, you can save yourself, and your employees, plenty of time, headaches and money in meeting your printing needs. Here are a few suggestions. read more…
Commercial Printing Is More Important (and Easier) Than Ever
All things digital remain the trendy topic today, but commercial printing is a more central part of business than it has ever been. That’s because most businesses run day-to-day operations on printed forms. And most fuel their new-customer-acquisition efforts with commercial printing, as well. To be effective, materials must attract attention and work in harmony with websites and other digital marketing tools to have a 360-degree impact on today’s consumers.
Commercial Printing Drives Business
Many different items fall under “commercial printing.” The list for your own business just might be longer than you would expect. First, consider order forms, invoices, instruction booklets, product and equipment labels, shipping tags, receipts and the like. Then add sell sheets, fliers, catalogs, brochures, and dozens more. It can be a bit intimidating. After all, in most businesses, nobody is a printing expert. Who knows printing? Who knows printers? Who can make smart decisions about things that affect quality, delivery, cost and efficiencies?
Are Catalogs Dead as Sales Enablement Tools?
Are catalogs dead? Some think that. And it may be true if your idea of a catalog is one of those six-inch-thick tomes that weighed a ton and did their best work raising you to the dinner table when you were 5. That kind of catalog has pretty much disappeared. But make no mistake – printed catalogs are enjoying a renaissance as sales enablement tools.
I’ve read quite a bit about this lately. Workfront.com, for one, presented a strong explanation for the resurgence of catalogs. And it turns out this catalog comeback is happening not despite modern trends and technologies, but largely because of them. The ability to access and apply more sophisticated customer data has enabled marketers to create catalogs that are more economical, more targeted, more adaptable, and more compelling. Let’s look at a few reasons for that. read more…
A Word from the Wise Can Help You Sell More
Today I’d like to highlight one sales enablement tool that I think is under-appreciated – great advice. Specifically, let’s look at the words of those who have achieved great things in many different fields. Ask anyone here at Superior and they will tell you, I am always sending out quotes to inspire our team. By seeing what those who have achieved success consider important, we might pick up sales tips we can use to get more leads, close more deals, and make history in our own small way.
Here are ten quotes that work as inspirational sales tips from people who know what it takes to be a winner. As a result, they wound up at the top of their chosen professions. And in these quotes, they give us a hint at how they did it. I hope one or more of them strike a chord with you. Let’s start with our MVPs (Most Valuable Proverbs) from the world of sports. read more…
If You Are Wondering How to Plan a Golf Tournament, All You Need Is Our Golf Tournament Planning Guide
Even up north, the weather is starting to improve. I don’t know about you, but that makes me start thinking about golf season. But that doesn’t mean my mind is drifting away from business. Not by a long shot (no pun intended). Because golf season means it’s time to think about those golf tournaments and outings many businesses put on. They can be wonderful promotional opportunities for your business or organization – if, that is, you know how to plan a golf tournament that us such a success, folks want to come back year after year!.
A golf outing can be a great way to raise funds for a charitable organization, or just to strengthen relationships and entertain customers and prospects. You can raise your company’s image big time, and create lasting memories for a large batch of enthusiastic customers and prospects. Frankly, it’s one of the best marketing enablement tools out there. And here’s even-better news: we can help a great deal, with our updated 2017 Golf Tournament Planning Guide. read more…
QR Codes for Sales Enablement? Read (Don’t Scan) This Post.
Last week, I published a post about QR codes, and how you can easily create a Google maps QR code for your business. It’s a simple way to help consumers locate your business or office with a simple scan. It can be a very helpful sales enablement tool; I pointed you to a QR code generator we offer right on our website.
But it is worth noting that QR codes themselves are a topic of debate these days. Some believe they have outlived their usefulness, and never did achieve the lofty goals creators had hoped. Indeed, many in the tech world have pronounced them “dead” as a viable marketing resource. But others believe just the opposite. They see QR codes as getting new life, and perhaps only now realizing their potential as new technologies have made them easier and more helpful. Today, I’d like to examine the pros and cons of both arguments a bit. read more…