11 Top Tech Promotional Items for Summer Marketing  

by Tim English - VP Superior Business Solutions on May 16, 2019

Top Tech Promotional Products Outlook Sunny for Tech Promo Items

In decades past, summer vacations meant disconnecting from the TV, the telephone and most other electronic connections to the outside world. Except, of course, for that little “transistor” radio you might take along for the beach. (If you don’t know what that is, ask someone older, you young pup, you.)

But today, things are different. We don’t leave technology behind during summer travels; we bring it along and use it more than ever with that available “free time.” Thus, if your company is smart, you can use that insight to make yourself part of your prospects’ summer plans. How? By using branded promotional items that are technology related. They will be appreciated, valued…and most importantly, seen!

So They Get Noticed – So What?

So, they generate sales, that’s what. If you used only one form of advertising in your marketing plan, it should be promotional items. They are the most valued one, according to consumers responding to a survey by the Advertising Specialty Institute (ASI). The same survey shows that 83% of consumers said they are more likely to do business with brands from whom they receive promotional products.

And we can help you maximize the benefits of tech-related promotional items with a well-designed promotional marketing plan. Done right, promotional items aren’t “giveaways.” They are sales-generators.

Summer Tech is In Session

How about a few examples of the kinds of technology-oriented promotional items you can choose? For a complete list and creative ideas, contact us. But here are some thought-starters. read more…


3 Winning Ways to Use QR Codes

by Tim English - VP Superior Business Solutions on May 14, 2019

3 ways qr codes workStop Wondering About QR Codes and Start Winning

Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting. That’s because marketing creativity has increased QR code effectiveness to the point that they are earning new respect and contributing to more sales than ever.

Just a Bigger, Uglier Bar Code, Right?

Uh, no. Just a bigger, more marketing-friendly opportunity. That odd little square with unusual markings in it can accomplish a great deal for your business. Bar codes are great for tracking products and packages and keeping logistics flowing.

But QR codes go a long way towards encouraging the very sales and generating the orders that those shipments are fulfilling. That’s why smart marketers are “re-embracing” them in today’s marketplace. Let’s look at how and why those QR codes work so well. read more…


9 New Promotional Items for Summer Marketing

by Tim English - VP Superior Business Solutions on May 9, 2019

9 New Promotional Items for Summer Marketing9 of The Newest Promotional Items You Need for Summer Marketing

Summer means activity. And your company can be a part of it with the smart use of promotional items carrying your brand identity. There are plenty of handy items people carry when they’re on the go. And that means the item is seen by even more people when your customers and prospects display it.

Is that important? Very. A survey conducted by the Advertising Specialty Institute shows that nearly 80% of consumers have sought more information about a brand after receiving a promotional product. And it might surprise you that the number rises to 87% for those “distracted” millennials.

Choose the Right Product and the Right Provider

If you want summer activity to lead to sales activity, you’ve got to do a few things right. Like choosing the right promotional items. (We can help with that, and I’ll be showing you a few in a moment.) But you should also make sure it’s part of a well-planned promotional management strategy. We can streamline that for you, and save you time and money along the way.

Many companies have many different departments and facilities with similar promotional product needs. If that’s you, we can even help you set up an online company store where you can pre-select strategically-chosen items. Then designated people across your enterprise can order and distribute them as needed. You control the price and the access to deliver the best results. read more…


Golf Outing Planning Checklist

by Tim English - VP Superior Business Solutions on May 7, 2019

Golf Outing Planning ChecklistFor a Great Golf Outing, Better Get On the Ball!

That pretty much sums up the point of today’s post. Almost every business person I know is fond of golf outings and looks forward to participating in a few every year. Better still, nearly all the organizations whom we have assisted in hosting a golf outing or tournament are glad they did. It has helped build their business, and more importantly, their relationships with clients and prospects.

But many companies are hesitant to host one because the details of doing it can be daunting. Well, there is a lot to consider, and without the right guidance, it can be a challenge. But you’ve GOT the right guidance in Superior’s 2019 Golf Tournament Planning Guide. Let’s look at some of the important areas this FREE golf outing planning checklist will help you with. read more…


Why GoToPrint Should Be Part of Your MARKETING Plan

by Tim English - VP Superior Business Solutions on April 11, 2019

Why GoToPrint Should Be Part of Your MARKETING PlanGoToPrint Makes Your Promotion More Personal…and Effective

In Tuesday’s post, I provided a quick explanation of “GoToPrint” and how it improves your important business documents like proposals, reports, manuals, catalogs and more. With this advanced print management technology, you can make those documents more accurate, timely, thorough and frankly – more likely to win customers.

GoToPrint employs two large, fully-redundant overnight digital document facilities in major distribution hubs. You can correct errors and make revisions online, even at the last-minute. Those facilities can then, in turn,  print, collate, and deliver the correct documents next day, to wherever they are needed. read more…


GoToPrint…What is It and Why Should It Be Part of Your Business Plan?

by Tim English - VP Superior Business Solutions on April 9, 2019

GoToPrint...What is It and Why Should It Be Part of Your Business Plan?
GoToPrint Helps Perfect Your Presentations

If you’re not exactly sure what “GoToPrint” means, both you and your business are about to get a valuable boost. GoToPrint is an amazingly versatile sales enablement service. It simply helps your business look better and more polished to customers and prospects.

GoToPrint takes much of the stress out of creating sales presentations and other important business documents. And perhaps more importantly, it allows you to put your strongest, most up-to-date and compelling information into them. read more…


Do People Use QR Codes? Are You Kidding?

by Tim English - VP Superior Business Solutions on April 4, 2019

Are QR Codes Dead? Are You Kidding?Do People Use QR Codes? “Quick Response” is a Business Necessity

Do people use QR codes? People ask me that question from time to time, and I understand why. It’s because certain “too cool for the room” techies pronounced QR codes dead years ago, and apparently haven’t opened their eyes since.

I have discussed this several times, and my position has never changed. QR codes are not only valuable for marketing and many other purposes today, but they are more relevant than ever. That’s because today, expectations are different, for both millennials and those of us who are, uh, not. read more…


FREE 2019 Complete Golf Tournament Planning Guide  

by Tim English - VP Superior Business Solutions on April 2, 2019

FREE 2019 Complete Golf Tournament Planning GuideHit This Link to Make the Most of Your Golf Outing

This is the time of year to think golf. But not just for yourself. Think about golf as a business or marketing event. This is a great time to gather the best resources and plan a golf outing or tournament. Hands down, the best resource you can tap into is our golf outing planning checklist.

What kind of tournament or outing? That’s up to you. Maybe it’s an employee-bonding effort or a thank-you for key clients and partners. Golf outings are also very popular fund-raising opportunities for non-profits and other organizations. But it’s hard to imagine a better vehicle for branding and tie-in opportunities, for both the host and event sponsors.

Here’s How Our 2019 Golf Tournament Planning Guide Will Help

As you can probably imagine (or know, if you’ve done it before) there’s a lot involved in putting on a golf event. Fortunately, you can find a lot of answers all in one place. Or all in one guide, to be more specific. Our newly updated guide provides valuable information in all these areas: read more…


10 Promotional Products That Pour It on for Breweries

by Tim English - VP Superior Business Solutions on March 28, 2019

10 Promotional Products That Pour It on for BreweriesHow to Craft a True Brew Following

In case you haven’t noticed, micro-brews have been surging in popularity, and new local and regional craft breweries open almost daily. If you own or manage one of them, you are probably looking for ways to make yours stand out from the crowd. The answer? Promotional products, coming right up.

Your beer is terrific, of course; but so are many others, to be honest. And you’re going to need a little more than that to make your brewery the “go-to” in a steadily rising sea of suds. Promotional products help you accomplish that both on and off site. read more…


A Dozen Don’t Miss Blogs for Sales Reps: Part Two

by Tim English - VP Superior Business Solutions on March 26, 2019

the-top-blogs-for-sales-repsYou’re Either Learning…or Losing Ground

In last Thursday’s post, I shared my picks for the first six of 12 top blogs for sales reps. Today, I want to complete the list. In all, they are a very eclectic group; some are based heavily on stats, others tell stories, and still, others display entertaining attitudes. But all, in my opinion, have something to offer salespeople.

You might not like (or choose to follow) all of them but at least check them out. If you find one that resonates with you, you’ve added an ongoing resource that can add energy, ideas and fresh perspectives to the sales process. So…let’s continue with the list. read more…