Is Your Business Making This Costly Mistake with Print and Paper?   

by Tim English - VP Superior Business Solutions on July 19, 2018

Is Your Business Making This Costly Mistake with Print and Paper?   

Thinking of Going Digital? Your Customers May Not Come Along

The phrase “paper or plastic” has become an iconic cliché of modern society, and the staple of commercials and stand-up comedy routines. Grocery stores normally offer a choice, because different customers make different choices. And each can present a solid case supporting his or her point of view. I think there’s an important lesson here for the invoice and statement processing services your business offers your customers. Are you asking them “print or digital?”

Chances are, your customers are a diverse group. And to be sure, some of them may be just fine with receiving invoices and statements in digital form only. But research shows that group is not as large as you think. So frankly, you are making a mistake if you don’t continue to offer customers a choice of receiving those documents in printed form if they prefer it. The fact is, a great many of them will. And that’s not a partisan guess. It’s a fact proven by research. read more…

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How to Create a Disaster Recovery Plan for Data, Print and Email: Part 2 of 2

by Tim English - VP Superior Business Solutions on July 17, 2018

How to Create a Disaster Recovery Plan for Data, Print and Email: Part 2 of 2

Protect Your Data and Your Customer Relationships

Last week I pointed out the importance of having a disaster recovery plan. In that post, I wanted to emphasize first, that natural disasters like floods and hurricanes aren’t as rare as you might think (and affect more businesses than you might think). Secondly, I wanted to remind business owners that many other types of disasters can decimate or even ruin a business. A major power interruption or equipment failure can have catastrophic impact. Even labor disputes can cause major havoc.

Today, let’s discuss the actions you need to take to protect your business. You will want to choose a competent partner to help you with the process, and I’ll discuss that in a moment. But if your business is to survive a disaster, you need to address two major areas of concern. read more…

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How to Create a Disaster Recovery Plan for Data, Print and Email: Part 1 of 2

by Tim English - VP Superior Business Solutions on July 12, 2018

How to Create a Disaster Recovery Plan for Data, Print and Email: Part 1 of 2

The Real Disaster is Not Having a Plan: Part 1 of 2

Your business doesn’t just put products or services into the marketplace. It puts food on the table for you, your employees and their families. You work hard every day to increase the success of your business. But have you done enough to ensure its survival? Natural and man-made disasters happen. And they can put your business in serious jeopardy if you don’t have a disaster recovery plan.

Already thinking “I don’t need that?” Then you need to read today’s post and the follow-up next Tuesday. First, the hurricanes and floods in recent years impacted far more businesses than you would guess. Secondly, other kinds of disasters take down hundreds of businesses each year. Labor unrest, catastrophic equipment failure and power disruptions are only few of them. read more…

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3 Ways Banks Benefit from Printing Services

by Tim English - VP Superior Business Solutions on July 10, 2018

How Banks Benefit from Printing Services

Discover How Printing Services Can Benefit Your Financial Institution by Enhancing Efficiency and Engaging Customers

For banks and other financial institutions, the proverbial “price of entry” is clearly accuracy. But beyond that, other things help determine success. I’m talking about process efficiency, customer service, and proactive marketing. An advanced and skilled printing services partner can make a remarkable difference in all those areas.

Thanks to our collaboration with Digital Data Centers, we can offer financial institutions secure statement and notification processing that does three important things. First, it streamlines the process to increase efficiency. Secondly, it improves the delivery speed and quality of customer-facing documents. Finally, it presents an excellent opportunity to market the institution’s full product range to the best prospects possible: its own customers. Let’s look a bit closer: read more…

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This Promotional Umbrella Is UNBELIEVABLE!

by Tim English - VP Superior Business Solutions on July 5, 2018

You Won’t Believe What THIS Promotional Umbrella Will DO for Your Promotional Marketing!

This Unbelievable Promotional Umbrella Works Better in the Rain — and in Your Promotional Marketing!

Okay, by now you know my last few posts have dealt with using umbrellas for promotional marketing. But I’ve saved the best for last. The best umbrella, that is. It has a funny name, but once you learn about what makes it different, you’ll understand.

To do that, think about all the times you’ve used an umbrella. It usually worked pretty well, right? But what is the one point where you’ve almost certainly gotten wet, each and every time. How about getting in and out of your car?

You know the feeling. Trudging through puddles and a downpour, thankful to finally reach your car. But then, you have to close the umbrella. You get drenched. First, from the rain that finally gets to you as it closes. Then from the rain on the top of your umbrella. When the umbrella folds up, that water must go somewhere. And that’s usually on the person holding it. Until now. read more…

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Two Great Promotional Marketing Umbrellas Golfers Will Love and Use

by Tim English - VP Superior Business Solutions on July 3, 2018

Two Great Promotional Umbrellas Golfers Will Love and Use

For Quality, These Two Golf Umbrellas Have Your Promotional Marketing Covered!

We’re in the heart of golf season, and we’re also in the middle of our series on promotional umbrellas. How can I resist taking advantage of that coincidence, especially when the subject is promotional marketing? (And it is – my post, I decide!)

Last week, we discussed why umbrellas are such an excellent choice for your promotional marketing efforts. I also provided some “things to look for” in choosing the right one. Finally, I mentioned ShedRain® – a company with a great reputation for quality products, and one with whom we’ve had a long and successful working relationship. They just don’t disappoint our customers.

OK, Cut to the Chase. WHICH Promotional Marketing Umbrella Should I Pick?

Well, I do have a couple of suggestions, especially if you are looking at golf umbrellas. These are particularly good choices (obviously) for attendee gift bags and prizes at golf tournaments and outings or as drop-by gifts for your best customers who you know would love one.

A golf umbrella has to do two things to please recipients. It has to work well, and and it has to look great. But to please you, it also must display your branding beautifully. Here are a couple of umbrellas from ShedRain that do all those things magnificently well. read more…

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How to Choose the Best Promotional Umbrellas

by Tim English - VP Superior Business Solutions on June 28, 2018

How to Choose the Best Promotional Marketing Umbrellas

Choose Carefully So You Don’t Get Soaked

On Tuesday, I shared some research on the value of including umbrellas in your promotional marketing program. To put it simply, consumers love them and hang onto them longer than almost any other promotional marketing item. Even better, they say they’d likely do business with a company that gave them one.

But I’ll be straight with you – if you don’t pick a quality promotional umbrella, none of those claims hold water. No one is impressed with an umbrella that is cheaply made, doesn’t work well, fails quickly or is just unattractive. Let’s face it, people don’t expect much from promotional marketing beer koozies or golf tees. But a lousy umbrella can really put a damper on things. So do your research. read more…

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Are Promotional Umbrellas Worth the Spend?

by Tim English - VP Superior Business Solutions on June 26, 2018

Are Promotional Umbrellas Worth the Spend?

For Pleasing Consumers, Umbrellas Reign!

If your business serves only people in Las Vegas or Phoenix, maybe this post isn’t for you. But if your customers are among the 324 million Americans who don’t live where it’s always sunny, I’d like to share some thoughts for a rainy day. Or ANY day you want your promotional marketing to be especially effective. The subject? Umbrellas.

Promotional umbrellas  aren’t the least expensive promotional products you can hand out, so it’s only natural to question whether or not the cost is worth it. But the truth is, you don’t need to question it for long. A peek at the results of the 2017 Impressions Study done by the Advertising Specialty Institute (ASI) reveals that the answer is resounding “YES.” read more…

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12 Stand-Out Promotional Marketing Items You’ve Never Thought Of

by Tim English - VP Superior Business Solutions on June 21, 2018

Choose Promotional Items That Make YOUR Brand Stand Out AND Build Your Business

In Tuesday’s post, I gave you a few ideas for your promotional marketing program. I listed some great motivators that take you far beyond the “cheap handouts with your logo on them” stage. Today I’d like to amplify those thoughts a bit further.

If your only objective is to get customers, prospects and valued employees to say “cool, something for nothing” then almost any promotional item will do. But if you really want to build a relationship with your best customers, stand-out from your competitors and work to ensure employee loyalty, it’s time to think a little differently. You need to find promotional marketing items that will help you play a small but important and ongoing part in the business and personal activities that matter to them. Finding those items takes creativity and imagination — and perhaps an experienced promotional marketing partner to help you do it efficiently, cost-effectively and easily. read more…

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15 Promotional Marketing Motivators from Top Brands

by Tim English - VP Superior Business Solutions on June 19, 2018

For Promotional Items, Quality Brands Count

If you have an old-school impression of promotional items as cheap giveaways, it may be robbing your company of the many benefits a solid promotional marketing program involving top brands can bring. The right item can grab the attention of prospects and help them remember your company. It can also strengthen an existing customer relationship. And it’s a great way to thank a good customer, recognize a valued employee or show appreciation for a  valued partner or supplier for helping your business grow.

Research shows that today promotional items are the form of advertising best received by consumers. That’s the result of creative thinking and smart promotional marketing partnerships. Contemporary marketers don’t choose promotional items based on which are the cheapest and easiest to get. They instead consider which items will be most appreciated by their customers and prospects, and which will help establish the most memorable connection to the brand. read more…

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