Disaster Recovery Relief: A Natural Disaster Doesn’t Have to Be a Financial One for Your Business
Today, I’d like to kick off a series on a very important topic: disaster recovery relief. DO you know how to help protect your business from the effects of a natural disaster? I don’t mean protecting it physically; after all, there is little way to successfully predict the exact time of weather-related incidents like blizzards, storms, flash floods, tornados and hurricanes. But you can minimize the traumatic impact those things can have on your business with a disaster recovery plan that will help keep your business in business.
It’s a very timely subject, given the words of President Trump’s new head of the Small Business Administration, Linda McMahon. McMahon has said that her first priority is to bolster the SBA’s disaster relief program for small businesses.
The agency has been criticized in recent years for its slow response in providing loans to business owners to help them survive and rebuild after a natural disaster. According to Bloomberg, this “foot-dragging” caused significant harm to businesses and the local economy after Hurricane Sandy.
That is a situation McMahon is determined to end. “We need to get the funds to small businesses, so they can get back to functioning,” she told Fortune magazine. read more…
Show Love for Your Business with Managed Print Services
Happy Valentine’s Day! So no doubt this week you’ve heard plenty of trendy new ways to show your sweetheart how you feel. You can send her a custom-made teddy bear or some fancy pajamas. But a National Retail Federation survey reveals the top two gifts men get for women every February. Can you guess them? Of course you can: flowers and candy. So – what does that have to do with managed print services?
Plenty. I’m guessing that your business is pretty close to your heart every day of the year. And the lessons of Valentine’s Day can help you show it some real love. Because, while there are plenty of trendy new ways to communicate with customers and prospects through digital and other channels, print remains the most effective and the most impactful. It needs to be in the mix. And managed print services make the process of designing, printing and distributing printed materials a bed of roses. read more…
Print Does Wonders For Millennials
If you think of millennials as “kids with their faces buried in smartphones all day” you’re missing the point. And you’re likely missing them.
Millennials are the people assuming positions of leadership in business today. And they’re your current and prospective customers. So it’s not smart to dismiss them as a stereotype – or to underestimate the importance printed materials play in their lives.
I came across an interesting article the other day that destroyed some myths and found some realities about a group whose annual spending will reach an estimated $1.4 trillion in less than five years. Might be wise to understand them if you plan on your business growing. read more…
Sales Enablement Tools That Increase Success for Your Sales Team
Sales don’t just happen because you are in the right place at the right time. They happen because smart sales managers and teams see a sale as the successful conclusion to a process, and the start to a great relationship. By using the right sales enablement tools throughout the process, you greatly improve your success rate. It’s that simple.
Here are some of the sales enablement tools to put behind your selling efforts to add momentum and focus throughout the process. read more…
Give Promotional Items Wisely to Get Great Benefits
I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts as to whether or not they really work. From my experience, the answer to that last question is an easy “yes” – but only if you go about using them the right way.
To me, the “right way” means several things. First, it means you have a promotional product marketing plan that takes a solid strategic approach to answering the “what, where and when” questions. Secondly, you choose promotional items based on real information about what your target audience prefers. Finally, you work with people who have the experience to help you figure out the first two. It also helps to have access to a huge vendor network to make sure the plan is executed with quality and precision.
At Superior Business Solutions, we check all those boxes pretty quickly. We can save you time and money with the experienced people, broad product options, technology and tools. And we know what promotional items your target audience will appreciate the most. Based on what we’ve learned, along with market research from the Advertising Specialty Institute (ASI), here are six ways that promotional products can impact your brand in a very positive way.
Turning Consumer Trends into Sales Tips: Communities Contribute to Your Success
Today, we offer the final installment in our series of sales tips based upon a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. It highlights some revealing trends that help us understand how modern consumers think. They also hold several sales tips we can use to help our own businesses.
The final trend identified in the report involves the meaning of “community” today. Personally, I think this may be the most important consumer trend of all, both for us as business people and as individuals. We’ve all seen articles and comments about how we have become isolated from one another today, retreating to electronic screens to live our lives vicariously. I encourage you , however, not to believe it. That mindset sells us short, but keeps us from taking advantage of a chance to improve our businesses and live more fulfilling lives. read more…
Sales Tips: Dealing With Prospects’ Parenting and Life Challenges
Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Co. I originally mentioned the report in this post. The Ford Trend Report highlights some revealing trends that help us understand how modern consumers think. And I think they also hold several sales tips we can use to help our own businesses.
Today, I’d like to focus on an area that doesn’t seem like a “work issue” but has a major effect on nearly all employees. I’m talking about parenting. It’s important to consider how raising children impacts your employees. That, in turn, leads to serious reflection on the importance of recognizing the very human needs and emotions of employees, co-workers and others with whom you deal. read more…
Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want
This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally mentioned the Ford Trend’s Report in this post. The study tracks trends reflecting the opinions and behaviors of modern consumers. And in turn, I think many of them suggest sales tips to better engage those consumers.
Today, I’d like to discuss a trend from the report that has huge implications: change. We all look forward to positive change in our world, our businesses and in our own lives. Today’s consumers seem determined to make change happen. Therefore, they support many causes related to social issues, the environment and more. But as the Ford report shows, there are many different opinions about the best ways to get there. read more…
Sales Tips That Solve the Too-Much-Tech Dilemma
Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at Ford, analyzes the results of several surveys which help guide Ford’s new product and design thinking. The great news for us is that she makes her research available for organizations to utilize.
My focus today is on a very popular and important topic discussed in the Ford consumer trend report: technology. In the report, Connelly says that research has helped Ford understand that “more isn’t’ always better” and that technology has to integrate seamlessly to be worthwhile. I certainly agree with that sentiment. I certainly believe the insights she shares have a lot of sales tips to offer any business – including yours and ours. read more…
Sales Tips to Turn “Tryers” Faced with Too Many Choices Into Buyers
In this series, I look at consumer trends for 2017 identified in a document recently released by Ford Motor Company, that I discussed in a recent post. Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company, uses results from several surveys to look at how consumers think about purchases and their lives today. She turns those consumer insights into sales tips that help direct Ford’s new product and design thinking.
I believe this information is valuable to any business that relies upon sales and to anybody looking for sales tips to improve their results. So today, I’d like to focus on what Connelly calls our “sampling” society and offer some sales tips that might help us deal with it. read more…