The Power of Promotional Items Summed Up in a T-Shirt and Solar Eclipse Glasses

by Tim English - VP Superior Business Solutions on August 22, 2017

The Power of Promotional Items Summed Up in a T-Shirt and Solar Eclipse Glasses

It’s Hard to Eclipse the Value of Promotional Items

In case you’ve been stargazing for the last few weeks, I’ve been discussing promotional items quite a bit. It’s one of the easiest, yet most powerful, ways to get your brand in front of your most important audiences. Give customers and prospects something useful, and they will, first, think more highly of your brand and company. Second, and perhaps more importantly, they’ll give you the nod in future purchase decisions.

Promotional items are truly the giveaways that “keep on giving.”  You never know where your brand will end up, or how much positive exposure it might receive. Two recent items in the news make this point clearly. read more…

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What is the Relative Value of Promotional Items?

by Tim English - VP Superior Business Solutions on August 17, 2017

How do promotional items perform against other forms of advertising? The Most Effective, Most Appreciated Ad Vehicles: Part 6 of 6

Today we complete our series on promotional items. A recent study by the Promotional Products International Association (PPIA) shows the importance of having them as a part of your marketing mix. It identifies the “5 R’s of Promotional Products.”

We’ve already covered Reach, Recall, Resonance, and Reaction. If you missed them, please catch up on the series with the links at the bottom of this post.

But I’ve saved the best for last: “Relativity.”  How well do promotional items do the job compared to other forms of advertising? This is important, because some businesses think of promotional products as “add-ons” or somehow less important than traditional or new media. That, however, is a costly misconception. Because the survey results prove quite the contrary.

Promotional Products Deliver What Consumers Want in Advertising

Survey respondents were asked what qualities  they felt were important to them in order for them to regard an advertising message positively. They said that they preferred ads that: read more…

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How Do Consumers React to Promotional Items?

by Tim English - VP Superior Business Solutions on August 15, 2017

 How Do Consumers React to Promotional Items?Promotional Items Build Loyalty: Part 5 of 6

This week, we’ll wrap up our series on the benefits of advertising with promotional items, A recent Promotional Product Association International (PPIA) consumer survey looked at how promotional items impact your target audience from five different perspectives. These “Five R’s of Promotional Products” tell a very convincing story.

So far in our series we’ve talked about the ability of promotional items to do several things very well. First, they reach your target audience. Second, they help consumers recall you and their connection to you. Third, they resonate – that is, fit into consumers lives as a welcome addition, not an unwelcome interruption. Today, I’d like to focus on reaction.

Promotional Items Move Your Prospects

In the end, it is how a consumer reacts to your advertising effort that makes all the difference. This is true of a print ad, TV spot, billboard, online ad or any other marketing vehicle. It has little value if it doesn’t generate action on the part of consumers. So it’s critical to realize that promotional items leave the others in the dust when it comes to sparking interest and inspiring action.

What kind of “actions” are we talking about?  Here are two great examples. read more…

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Will Promotional Items Resonate with Your Customers and Prospects?

by Tim English - VP Superior Business Solutions on August 10, 2017

Do Promotional Items Resonate with Consumers?

Are Promotional Products a Beneficial Way to Connect Your Brand with Consumers? Part 4 of 6

Welcome back to our series on the benefits of advertising with promotional items. It is based on the results of a survey by the Promotional Product Association International (PPAI). The survey identified the “Five R’s of Promotional Products” as key metrics. So far, we’ve talked about reach and recall. Next, I’d like to talk about “R” number three: resonance.

Resonance might well be the most important benefit of promotional items. Why? Because advertising that connects with people and becomes part of their daily lives simply works better.

Today’s Consumers  Welcome Promotional Products

Consumers don’t like to be “sold” things today. And make no mistake about it, they now run the show. They can control the media to which they are exposed and limit content that doesn’t engage them more than ever before. That’s why “customer relationship management” has become such a buzzword.

To be effective, advertising cannot be an intrusion or interruption. Rather, it must be a welcome and appropriate addition to consumers’ lives. That’s not an easy task for a TV commercial or magazine ad. It comes quite naturally, however, for promotional items, because they generate an emotional connection. read more…

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What is Consumer Recall of Promotional Items?

by Tim English - VP Superior Business Solutions on August 8, 2017

What is Consumer Recall of Promotional Items?

Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6

In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer survey. The survey compares the benefits of various advertising avenues. Findings pointed to the “Five R’s of Promotional Products”—the performance metrics by which promotional items can be measured for effectiveness in connecting with a target audience. In my last post we touched upon “Reach.” Today, I’d like to focus on the second “R”- RECALL.

Reaching your consumers is critical, obviously. But the fact is, if they don’t remember you, it didn’t do much good. Plenty of research has been done to show how ineffective much traditional advertising can be. Consumers probably don’t remember the print ads or TV commercials they saw ten minutes ago, let alone last night or last week. Furthermore, if they do remember seeing one, they are just as likely to identify it as being from a competitor as from the brand that payed for it. read more…

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What Is The Reach of Promotional Items?

by Tim English - VP Superior Business Solutions on August 3, 2017

What Is The Reach of Promotional Items?

Will Promotional Items Put Success Within “Reach”: Part 2 of 6

In Tuesday’s post I asked and answered the question, “Does advertising with promotional items work?” and  introduced the results of a survey by Promotional Product Association International (PPAI). The results identified the “Five R’s” of promotional items. The “Five R’s” are the performance metrics by which promotional items can be measured for effectiveness in connecting with a target audience. Today, I’d like to focus on the first “R”—REACH.

Almost any advertising program has one primary goal: reach. Reach is the degree to which the brand is exposed to the target audience. That can be evaluated using some simple criteria, including frequency of exposure, length of exposure, and the range of exposure. Just how far can promotional items reach? Let’s find out.  read more…

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Does Advertising With Promotional Items Work?

by Tim English - VP Superior Business Solutions on August 1, 2017

Does Advertising With Promotional Items Work?

Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6

I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person out there. I see far too many businesses spending loads of money on traditional advertising and “new media”, but they regard promotional products as merely “giveaways” or trinkets that aren’t as powerful. This is a costly mistake.

The 2016 Consumer Study conducted through Survey Sampling International, produced results that ought to change some minds. First, you should know that promotional products account for approximately 7% of the total spent on advertising annually in the United States. But the survey showed that promotional products are ranked highest by consumers across all generations as the most effective advertising vehicle.

More effective than broadcast. More than mobile. More than online. And more than magazine and newspaper ads. The survey says promotional items just might be more important than you thought. Unless, of course, sales aren’t very important to you! That’s why I’m beginning this series of posts providing you more specifics from this survey. But first, a bit more about the survey itself. read more…

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What Is Print Supply Chain Management?

by Tim English - VP Superior Business Solutions on July 27, 2017

What Is Print Supply Chain Management?

Print Supply Chain Management: An Opportunity for Profit

I’ve given this post a pretty basic headline. And I’ll answer the question it asks in a moment. But first, let’s look at why people are losing money in business by failing to understand what print supply chain management really means.

Most people quickly grasp the basic concept of  “supply chain management.” They think of raw materials streaming into a factory like clockwork. They picture machines turning them into products which are then distributed with the same rhythmic efficiency. People “get” that having those resources show up reliably without gaps or errors is a great thing. But if you add a word, and make it “print supply chain management” people get a quizzical expression. That confusion can be costly. So a little explanation may be helpful. read more…

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Print-On-Demand Solution Saves State Agency Nearly $1 Million

by Tim English - VP Superior Business Solutions on July 25, 2017

Print-on-Demand Solution Saves State Agency Nearly $1 Million

Print-on-Demand Turns Creativity into Productivity

If you are a regular reader, you know that I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or customize materials quickly. Secondly, it helps you avoid paying for (and storing) inventory that quickly becomes outdated.  But sometimes broad strokes don’t paint the picture as well as specifics. So today I’d like to share a specific example that will result in nearly $1 million in savings for one very grateful government agency. read more…

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How to Be Happy at Work

by Tim English - VP Superior Business Solutions on July 20, 2017

How to Be Happy at Work

How to Be Happy at Work? Here Are 12 Ways

“Well, I hope you’re happy.”

We’re used to hearing that with a dose of sarcasm, but I really mean it. I hope you’re happy at home and at work. Today, I wanted to take little break from the print and promotion issues I normally discuss, and share some thoughts about how to be happy at work to truly enjoy life and your job. You spend a lot of time at work, so if you’re not happy at work, you’re not happy, period.

These thoughts are based on an inspiring blog post I came across, written by a pastor from a church in Illinois. If you follow me on Facebook, you may recognize it—I shared it a few weeks back.  The post basically talks about the things happy people do as they deal with daily life (and unhappy people don’t). I found it interesting and very relevant to the things most of us face in our careers. So I’d like to pass along his 12 points here. I’ve added a little “workplace” focus on each of them to help us all learn how to be happy at work.

read more…

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