Could Ecobranding Save Money On Printing Services?

by Tim English - VP Superior Business Solutions on September 26, 2017

Could thinking outside the box save money on your printing services?

Will Ecobranding Save Money on Printing Services?

I’ve been writing about print supply chain management in recent weeks. And that’s not by accident. I think it’s one of the areas in which we can do the most good for our clients. Our company was founded on new ways to save businesses money, and we are normally able to do that easily by examining how they handle printing services.

But here’s another innovative idea that has me intrigued. It turns out “thinking outside the box” should now include thinking about what’s on the outside of the box. Because a small adjustment in the treatment and density of a company logo can accomplish plenty. It saves money on ink, of course. But it also can enhance printing quality. And finally, it can improve the company’s image by demonstrating it is an environmentally concerned organization. read more…

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Here’s How to Get a Higher Open Rate for Your Direct Mail Marketing Campaign

by Tim English - VP Superior Business Solutions on September 21, 2017

Here's How to Get a Higher Open Rate for Your Direct Mail Marketing Campaign

The Direct Mail Marketing Secret That’s “Hiding” in Plain Sight

You know I’m a big fan of direct mail marketing and printed sales enablement tools. Direct mail, when done properly, is one of the most effective, yet under-utilized, tools a marketer can use to engage customers. And I can back that up with plenty of research. But like everything else, there’s always room for improvement.

I recently saw some research from Pitney Bowes that points to a simple way to make your next direct mail marketing effort more successful. And it’s based on a rather obvious fact.  If a higher percentage of recipients open your direct mail envelope, the number of people who respond to the offer will likely increase. read more…

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How to Save Time and Money with Printing Services

by Tim English - VP Superior Business Solutions on September 19, 2017

How to Save Time and Money with Printing Services

Printing Jobs are Not DIY Projects

Who among us hasn’t painted a room, or tackled a weekend project around the house? But most of us are smart enough to know (or learn pretty quickly, as in my case) what things we are better off having professionals handle. Think about how the same principle applies at work. Printing services is a great example.

You and your employees are most productive when you spend your time doing what you do best. But chances are, establishing specs, interviewing several printers, choosing the vendor, monitoring progress, final proofing, and distributing printed pieces are not highlighted skills on your resume. read more…

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Top 10 Blogs for Supply Chain Leaders

by Tim English - VP Superior Business Solutions on September 14, 2017


Top 10 Blogs for Supply Chain Management Leaders

10 Blogs That Offer Valuable Supply Chain Management Advice

It’s no secret that a well-designed and managed supply chain can make the difference between profitable growth and stressful uncertainty. If you’re a regular reader, you know that I frequently talk about the time and cost saving benefits of a supply chain management program for your printed materials and promotional items.

But  supply chain concerns cover a lot of territory. It can start with raw materials or parts vital to a manufacturing operation. Or it can deal mostly with warehousing and distribution for logistics companies. Still another consideration: supply chains consist not only of goods, but of critical services. As  a result, today I’d like to provide a list of ten exceptional blogs that offer information of interest to those of you involved in supply chain management, or looking to improve yours. read more…

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4 Sources of Help for Businesses Affected by Hurricane Irma

by Tim English - VP Superior Business Solutions on September 12, 2017

4 Sources of Help for Businesses Affected by Hurricane Irma

Find Help for Businesses Affected by Hurricane Irma Here

Texas is only beginning its recovery from Hurricane Harvey. Now, Hurricane Irma has done its worst to the state of Florida. We’d like to do our best to help in any way we can. So today I’d like to point to some possible sources of help for businesses affected by Hurricane Irma.

I recently wrote a post that provided help for businesses affected by Hurricane Harvey. Now, as Florida businesses deal with losses from Hurricane Irma, I want to provide resources for them as well. As it may be for you, Irma is a little personal for Superior Business Solutions. Our sister brand, Factory direct Promos who provides custom reusable bags, is a Florida business. We care a great deal about them, and about the people and businesses in their communities.

Here Are 4 Ways Florida Businesses Affected by Hurricane Irma Can Get Help

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How to Be a Better Leader in 4 Simple Steps

by Tim English - VP Superior Business Solutions on September 7, 2017

How to Be a Better Leader in 4 Easy Steps

Learn How to Be a Better Leader in 4 Simple Steps

Our company is more than just a promo and print services provider. When my grandfather founded it nearly a century ago, the whole idea was to save people time in their workday, so they could be more productive and efficient and get out the door on time at the end of the day. We’ve been doing that ever since. But who knew that by doing that, we were also helping to create leaders!

Those of us who are business owners or managers often pride ourselves on our commitment. And often, we “demonstrate” that commitment (intentionally or not) by spending an exorbitant amount of time at the office. We think we’re showing leadership and setting an example of how to be a better leader for employees.

Do Your Minutes Match What Matters?

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4 Things to Look For When Choosing a Print Management Partner

by Tim English - VP Superior Business Solutions on September 5, 2017

4 Things to Look For When Choosing a Print Management Partner

Here’s How to Hire Proven Print Management Performers

Last week, I talked about how you could save a great deal of money and employee time in how you manage your company’s printing needs. Rather than spending your valuable time on it, or putting it on the shoulders of employees with little experience in that area, I suggested you look into print management, and select a partner to help you do it far more efficiently.

But I also mentioned that you should be selective in what partner you choose to handle it. All of them are certainly not equal. The level and quality of resources they have at their disposal, and the experience they can offer, can vary widely. So let’s look a little more at what things you should consider in your search. read more…

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Help for Businesses Affected by Hurricane Harvey

by Tim English - VP Superior Business Solutions on August 31, 2017

Help for Businesses Affected by Hurricane Harvey

Support the people and businesses of southeast Texas. See #HoustonStrong

Find Help for Businesses Affected by Hurricane Harvey Here

America has, in the last couple of weeks, turned its attention from football and politics to the struggles of people in Texas. Hurricane Harvey not only paid a visit, but seems to be staying a while, causing unimaginable flooding and destruction. Rescues are continuing, as are many wonderful humanitarian efforts on the part of government, industry and individuals.  These are helping to provide food and shelter to those whose lives have been turned upside down.

Our hearts go out first to families and the most vulnerable. This is certainly as it should be. Who can forget that photo of that determined, nursing home resident using a walker with water up to her waist?  But I think it’s important that we also consider the plight of the businesses whose very survival has been placed at risk. There is available help for businesses affected by Hurricane Harvey.  read more…

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No Time to Manage Your Printing Needs? Here Is Your Answer

by Tim English - VP Superior Business Solutions on August 29, 2017

No Time to Manage Your Printing Needs? Print Management Is Your Answer

Print Management Is a Better Way to Handle Your Printing

Owning or managing a business is a snap, right? Ha, I didn’t think so. Today’s competitive environment adds pressure every day. It’s more difficult than ever to keep things running properly and profitably, yet more important than ever to do so. As a result, today I’d like to offer an idea that’s easy to implement, but will save you time and money – print management.

Print management provides a reliable, single-source mechanism to handle all your business printing needs. It does that more efficiently, economically and even automatically. You get the benefit of solid expertise in coordinating, sourcing, producing and distributing printed materials from the most ‘high end” capabilities brochure to the everyday forms used throughout your enterprise. read more…

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Improve Your Sales Process with The Best-Received Advertising Channel

by Tim English - VP Superior Business Solutions on August 24, 2017

This Incredible Consumer Research on Advertising Will Improve Your Sales Process

No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and persistence in nurturing prospects. In addition, you probably also do some advertising.

Recently, I offered up a series of posts on the value of promotional items as an advertising channel. It was based on research conducted by the Promotional Products International Association. The findings were very interesting across the board, but one, in particular, struck me as critically important.

Advertising That’s Appreciated, Not Avoided

When I wrote last week about the value of promotional items relative to other media channels, I highlighted one sentence that really struck a chord: read more…

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