Should You Use Promotional Products as Part of Your Marketing Strategy?

The things we need to have on our radar when it comes to marketing these days seems endless doesn’t it? Yet today more than ever, just like 25 years ago before digital was even a part of marketing strategy, relationships still matter. Creating a plan to build strong and lasting relationships through your marketing efforts, both online and off, should be a big part of your focus.

Three Great Promotional Products for Music Industry Marketing

Music-Themed USB Drives Strike Just the Right Note for Marketing I know I’ve been talking about promotional products quite a bit recently, but after the latest survey from the Advertising Specialty Institute (ASI), I felt I had to share the information. The survey...
Wooden Stickers…New Promotional Item Trend Alert! 

Wooden Stickers…New Promotional Item Trend Alert! 

Tie into a popular and unique trend to help set your company apart from so many others your prospects could choose.
Today let’s talk about a promotional item that does a great job on both fronts: wooden stickers.

3 Post Pandemic Questions to Ask Your Trade Show Marketing Team

3 Post Pandemic Questions to Ask Your Trade Show Marketing Team

Will Your Brand Display Its Best? When the pandemic hit a year ago, businesses suffered in many ways. For plenty of them in a wide range of industries, they also lost a key marketing vehicle: trade shows. Social distancing was encouraged, and travel was discouraged....
5 Ways to Invest in Marketing That Pay Off BIG!  

5 Ways to Invest in Marketing That Pay Off BIG!  

Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
Promotional Company Apparel that are a Shoe-In for Success This Year!

Promotional Company Apparel that are a Shoe-In for Success This Year!

When it comes to hot promotional company apparel, things are really looking down! Across the country, one of the most popular trends in custom promotional apparel is…socks! Bright, colorful promotional socks. Office workers and more have always looked for ways to perk up their business attire and fun custom socks are a great way to do it!

15 Little Promotional Gifts That Deliver BIG Results  

15 Little Promotional Gifts That Deliver BIG Results  

To Win Big, You’ve Got to Give A Little….Promotional Gift! Are your marketing efforts constantly in flux as you juggle ads, social media, and Google SEO activity? I’m going to cut to the chase today. If promotional items aren’t a big part of those plans,...
Hosting a Virtual Event? Don’t Forget the Promotional Items.

Hosting a Virtual Event? Don’t Forget the Promotional Items.

Promotional products are the most highly regarded form of advertising. People in every age group from 18-54 chose promotional items as their #1 choice. About 40% of consumers report that they have kept their items for more than 10 years. Stock your online company store and virtual events with these coveted marketing products.

5 Winning Ways to Use Promotional T-shirts

5 Winning Ways to Use Promotional T-shirts

How Popular Are Promotional T-Shirts? Well, in a 2019 study, we learned that 80% of consumers own promotional t-shirts, 63% of consumers keep them for over a year and 47% keep them for TWO YEARS OR LONGER. That’s a lot of ROI for your marketing dollar and proves how great they are for a promotional gift or giveaway.

Are Printed Promotional Calendars Old School or Still Cool?   

Are Printed Promotional Calendars Old School or Still Cool?   

Printed Promotional Calendars Will Never Be Outdated…Here’s Why! Ever wonder why you still see so many printed calendars around, even with all the high-tech digital calendars on iPads, smartphones and more? Simple. People like them. And people use them....
The Secret to Buying the Most Effective Promotional Gifts

The Secret to Buying the Most Effective Promotional Gifts

Remember That They’re People, Not Job Titles It’s a common question, especially during the holiday season. I’d like to give a gift to my clients and top prospects. Or I’d like to have a little something for my employees to thank them for a year of...
Build Business with Promotional Kitting This Holiday      

Build Business with Promotional Kitting This Holiday      

A Great Relationship is in the Bag (or Box) Even though today’s post is about promotional kitting, I’m going to start with a dramatic statement that I don’t think anyone will disagree with. That’s because you know it’s true. And you learned it when you were about...
10 Creative Promotional Items for the Financial Industry

10 Creative Promotional Items for the Financial Industry

Promotional Business Builders You Can Bank On Some time ago, we did a post about how promotional marketing can be of value in the financial services industry. But today, I’d like to revisit that topic and offer more detail on a specific list of ten promotional items....
How to Find the Best Promotional Gifts for Your Prospects       

How to Find the Best Promotional Gifts for Your Prospects       

It Won’t Happen Without the Best Promotional Partner I’m willing to bet you don’t describe your business as the “same as the other guys.” You have worked hard to give your business a distinct, unique persona that makes you stand out from competitors. Your story is...