The Best Sales Enablement Tools to Win MORE Business
To Sell More, Sell Smarter Sales are hard. I know that might be voted “worst news flash of the day.” But it’s worth reminding yourself that earning a prospect’s business doesn’t come easily, even to the most charming and experienced sales representatives. So today I’d...
How Top Executives Save Big Money on Print
Why Managed Print Services? Part 2: They’re Profitable On Tuesday, I discussed the benefits of managed print services for businesses of all sizes. With an experienced print management partner looking out for you, your company will see reduced printing and promotional...
Koozie Crisis! What’s the BEST Beverage Can Coolie?
When you partner with Superior, you’re not just relying on one sales rep for the best promotional product, you’re benefiting from our entire sales staff breadth of experience. Even a ‘simple’ Koozie can cooler will get a full in-depth review for your event or for your company online store.
What Can Our 95 Years in Business Do for Your Business?
Experience to Learn and Profit From People always ask me how we have maintained and grown Superior Business Solutions for almost a century. Although I never seem to answer as eloquently as I would like, the answer is really pretty simple. Our success directly results...
Making Promotional Marketing Programs Work Better
A promotional product management plan with our custom online company store called Corporate Kiosk™, is an advanced e-procurement technology solution and fulfillment platform that allows you to make all critical decisions about promotional items in advance.
10 Promotional Marketing Programs Your Brand May Be Missing?
What are the 10 Promotional Marketing Programs Your Brand May Be Missing? In this first post in our series, find out about how a custom company store for promotional products can lead the way for many of your marketing programs.
Get the Facts on Print and Paper to Guide Your Business from Supply Chain to Marketing
Proof Positive That Print Helps Your Businesses Succeed Thursday I talked about offering customers the choice of printed invoices and statements, rather than a “digital only” system. I shared research from Two Sides North America that proves consumers are less...
How to Reach Millennials with Print Marketing
Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...
How Your Business Can Benefit from Diversification in Print Marketing
Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the USA consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.” I...
5 Invaluable Features of Print Marketing
Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...
Assessing the Marketing Enablement Benefits of SMS Text Marketing
Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
Will proLEAD Lead Generation Work as a Marketing Enablement Tool?
Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only look at the...
Assessing Marketing Enablement Services
Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Print-On-Demand Solution Saves State Agency Nearly $1 Million
Print-on-Demand Turns Creativity into Productivity If you are a regular reader, you know I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or customize...
What Are Managed Print Services And Does Your Business Need Them?
See How Printing Is Handled at Today’s Successful Companies with Managed Print Services You can find many definitions online for managed print services. Some of them come from a very limited perspective, as if maintaining a few printers and copy machines were all you...
12 Proven Promotional Marketing Ideas for Custom Pens
Custom Pens and 12 Proven Promotional Marketing Wins; Part 2 of 2 In Tuesday’s post, I shared the first six of 12 great promotional marketing ideas for custom pens. I also introduced you to Hub Pen, one of our top outstanding custom pen suppliers. You’ll...
Custom Pens and 12 Proven Promotional Marketing Wins
12 Proven Promotional Marketing Ideas for Custom Pens; Part One of Two “It’s just a pen.” If you’ve ever received (or handed out, for that matter) a custom pen and thought that, chances are we weren’t involved. That’s because we...
Love Promotional Items? Thank a MiPPA Member!
Proud to Join the MiPPA Board! If you’re a regular reader, you know this space is rarely about me. It isn’t today, either, really; it’s about the power of promotional items. But I want to share the news that I’ve joined the Board of Directors of the Michigan...
Think Millennials Don’t Like Print? Think Again
Print Does Wonders For Millennials If you think of millennials as “kids with their faces buried in smartphones all day” you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...
6 Sales Enablement Tools for Your Business to Use in 2017
Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...