For Direct Mail Success, Just Add This

For Direct Mail Success, Just Add This

Helpful Tip for Direct Mail: “Item-ize” It Recently, I came across an interesting blog post. It focused on how to make direct mail more effective. The author was knowledgeable, and she made some good suggestions. But she forgot the most proven “tactic” of...

10 Tips for a Successful Direct Mail Campaign

Direct Mail Is Still Relevant If you read my last post, you’ll know that direct mail is not dead or even dying. It might be easy to think that direct mail is out of date, but that rumor is more or less a product of the “paperless office” fad that’s already cooling....

Why Direct Mail Still Works and Your 8 Tips for Success

Direct Mail in an E-Mail World With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources. Direct mail lives in an e-mail world, so it can’t be as important. Think again. Direct mail...
3 Ways Direct Mail Campaigns Give Great ROI To Top Marketers

3 Ways Direct Mail Campaigns Give Great ROI To Top Marketers

With Direct Mail Your Messages Hit Home Right now, with so many of us working from home, there has never been a better time for direct mail campaigns. Receiving a message in the mail is a breath of fresh air, which I think presents an incredible opportunity for direct...
Direct Mail and Millennials. Are You Wasting Your Money?

Direct Mail and Millennials. Are You Wasting Your Money?

“Digital Natives” Are Devoted to Direct Mail In the last few posts, I have been talking about direct mail. A recent case study by the United States Post Office contained some helpful information about “advertising mail.” I passed along useful facts about...
The Best Direct Mail Opportunity Your Brand is Missing  

The Best Direct Mail Opportunity Your Brand is Missing  

The Hero of Direct Mail In the last few posts, we’ve been talking about direct mail. Research presented by the United States Post Office contained some surprising findings about “advertising mail.” I’ve used it so far to talk about what you might be doing wrong, and...
How to Waste Your Direct Mail Effort

How to Waste Your Direct Mail Effort

Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.”  There are plenty of direct mail success stories. But there are perhaps even more cases in...
Promotional Marketing Helps Your Direct Mail DO More

Promotional Marketing Helps Your Direct Mail DO More

Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
Do Millennials Respond to Direct Mail Campaigns?

Do Millennials Respond to Direct Mail Campaigns?

When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...

Direct Mail With Video? Here’s a Marketing Approach You Have to Watch

Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...

It’s All About Direct Mail – Infographic

A Working Guide to the Channel that WORKS I can remember a time when consumers were not particularly enchanted with direct mail. But amidst all the chaotic new developments on the marketing landscape in recent years, a strange and wonderful thing has...

4 Ways to Integrate Print and Social Media for Marketing Success

Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...

Marketing Analytics Are A Must For A Successful Business

Many times companies run these amazing campaigns, but they don’t achieve the results they want or the results are way better than they anticipated. In both scenarios, there is obviously something that worked really well and something that didn’t and this...

Sales Reps

Meet Our Sales Team Our approach to print supply chain and promotional product management is consultative. We listen to your goals and needs, and we want you to know one of our main goals is to increase efficiencies in your workday, in order to save you time and...
6 Sales Enablement Tools to Aid Your Business in COVID-19 Recovery

6 Sales Enablement Tools to Aid Your Business in COVID-19 Recovery

When Rebuilding Your Business, Bring Along This Tool Kit No question – businesses are suffering during the COVID-19 outbreak. But we at Superior haven’t thrived for nearly 100 years by hiding from reality, but rather by helping business through it. We have fully...