Is Your Brand Missing Out on The Sensory Benefits of Print?
Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But those fleeting...
The Best Sales Enablement Tools to Win MORE Business
To Sell More, Sell Smarter Sales are hard. I know that might be voted “worst news flash of the day.” But it’s worth reminding yourself that earning a prospect’s business doesn’t come easily, even to the most charming and experienced sales representatives. So today I’d...
On-Demand-Print Saved Them Nearly $1 Million. How Much Could Your Organization Save?
On-Demand-Print Saves Money. And Builds Business. Last week, I wrote about the benefits of managed print services. There were many, but the one that probably captured most people’s attention was variable on-demand print. (It probably didn’t hurt that I mentioned a...
How Top Executives Save Big Money on Print
Why Managed Print Services? Part 2: They’re Profitable On Tuesday, I discussed the benefits of managed print services for businesses of all sizes. With an experienced print management partner looking out for you, your company will see reduced printing and promotional...
What Top Executives Know About Print Could Save You Tons
Why Managed Print Services? Part 1: They’re Smart. Many of our clients operate small and medium-sized businesses. I admire them for their entrepreneurial spirit, and for their wisdom in working with us. I know that sounds strange and self-serving. But what I...
The Best Business Forms Are Here…and They’re Superior
The Best Forms Help Your Business Function Today, I’d like to discuss something that, frankly, may not be “top of mind” for you. With the countless challenges you face in your business every day, you may not spend much time thinking about your business forms. But I’d...
Procuring the Best Custom Labels: Part 3 – Personalization
Labels Customized to Perform for You A label or tag conveys important information, naturally. It might identify a product, carry distribution or tracking information or a dozen other things. But if you want the best custom labels for your business, you must consider...
Procuring the Best Custom Labels – Part Two: The Plan
Turning a Commodity Into an Opportunity In Thursday’s post, I talked about the importance of getting the best custom labels and mentioned three things necessary for you to do that. In that post, I focused on the importance of having an experienced and...
Procuring The Best Custom Labels – Part 1: Partnership
Better Partner = Better Labels Psst—what if I told you there was a big money-saving opportunity for your company “hiding in plain sight?” You would (or ought to be) interested. So today I am beginning a short series on just such an opportunity. It comes in the form of...
Koozie Crisis! What’s the BEST Beverage Can Coolie?
When you partner with Superior, you’re not just relying on one sales rep for the best promotional product, you’re benefiting from our entire sales staff breadth of experience. Even a ‘simple’ Koozie can cooler will get a full in-depth review for your event or for your company online store.
Stickers Are Hot! Is Your Brand Taking Advantage?
When Stickers Adhere, It’s “Your Ad Here” In Tuesday’s post, I wrapped up a series on promotional items ideal for companies involved in the automobile industry. One of them was stickers (bumper, window and more). It occurred to me some of you might...
7 of The Best Custom Buttons To Boost Your Business
Time to Button Up Your Promotional Marketing Efforts with Custom Buttons Fun topic today to help give your business a bit of a boost. In short, it’s time to make your marketing fun. But it’s also about making your marketing effective. Today’s consumers (and not...
The Best Print On-Demand Partner for Anything You Put Ink On!
Make Quality Connections With Customers and Prospects In a few recent posts, I have talked about the value of print-on-demand. We’ve been doing it for a long time and have the experience to know what we’re talking about. That’s important, and my topic today. Here’s...
Choosing the Best Promotional Kitting and Fulfillment Partner
When choosing a promotional kitting and fulfillment partner, be sure to consider these 3 important factors for your mailing or online company store premiums. Your success will depend on many variables that you will rely upon from a trusted partner.
Making Print-On-Demand Work Like Magic
Not Hocus-Pocus, But Marketing Focus Almost any company would agree with this statement: a great salesperson can quickly determine a prospect’s main areas of interest or concern and address those areas effectively. But that can only happen with a sales call or phone...
5 Common Print Management Mistakes You Need to Fix TODAY!
Has Your Business Made One of These Print Management Mistakes? In today’s ultra-competitive environment, most business people understand that they have to perform their core functions efficiently. But many businesses have yet to apply the same diligence to the area of...
Why GoToPrint Should Be Part of Your MARKETING Plan
GoToPrint Makes Your Promotion More Personal … and Effective In Tuesday’s post, I quickly explained “GoToPrint” and how it improves your important business documents like proposals, reports, manuals, catalogs and more. With this advanced print management technology,...
GoToPrint…What is It and Why Should It Be Part of Your Business Plan?
GoToPrint Helps Perfect Your Presentations If you’re not exactly sure what “GoToPrint” means, both you and your business are about to get a valuable boost. GoToPrint is an amazingly versatile sales enablement service. It simply helps your business look better and more...
Looking for Managed Print Service Providers Near You? STOP
Find One That Matches Your Needs, Not Your Zip Code I’m happy to report that the message is getting out. Companies that stress the importance of efficiency are starting to “get it.” They realize they need to apply the same diligence to dealing with their...
Print Management Companies Are Keeping A Secret From You
When Comparing Print Management Companies, There is a Secret to Choosing The Right Partner I’m not claiming to be impartial here, but I’m going to share a basic truth. The top print management companies are keeping a secret from you. That secret lies in similarity in...