Need Special Promotional Gifts for Employees Working From Home? This One Is Just Right In Tuesday’s post, we talked about the many folks suddenly working from home. I ended with a joke about that beloved workplace icon, your special coffee mug. Well, today, I’d like...
The Best Custom Label Provider Will Help Protect Your Business For consumers, a label only has two jobs: attract their attention and provide the information they need to purchase and use the product. But when you run a business, it’s more complicated than that. Your...
Kiss Time and Money-wasting Practices GOODBYE Whatever industry you are part of, I’ll bet two things are true. First, business isn’t getting any easier. New challenges seem to arrive daily, through competition, regulation, technology and a dozen other things....
PRINT on it? COUNT on it – with Pad Printing Marketing is all about making an impression. Creating a memorable experience with customers and prospects. Wouldn’t it be great to do that by giving out unique, high-end, brand-name merchandise with your company logo on...
A Primer to Printing on Fabric You might say today’s post is “cut from a different cloth.” That is, in most of my posts I talk about printing business forms, proposals, and collateral materials like brochures and flyers. But I don’t want you to think Superior is only...
Customized Mailing a “Pig” Success If you follow this blog regularly, you know that I often sing the praises of variable print-on-demand. It’s a great way to customize information for individual customers and prospects to addresses their unique situations and...
Want to Grow Your Business? Here’s Some Food for Thought. If you think the importance of print is declining, you just aren’t paying attention. Print is as strong as ever, with more unique and creative ways to use it developing every day. I saw research recently that...
Take a Healthy New Look at Your Promotional Gifts Many people’s’ New Year’s resolutions include “getting healthier”. And generally, “health and wellness” articles and products are hot right now. So maybe it’s time to give your promotional gifts a check-up....
Printed Promotional Calendars Will Never Be Outdated…Here’s Why! Ever wonder why you still see so many printed calendars around, even with all the high-tech digital calendars on iPads, smartphones and more? Simple. People like them. And people use them....
Make Superior Your “Tag Team” Most consumers don’t think much about custom labels and tags, beyond the prices on everyday products. They’d probably be surprised to learn how many are on the average new car. (Think under the hood, on the doorpost, and hidden spots like...
Employees and Prospects Will “Dig” These Promotional Products The American mining industry is booming, with significant growth in crude oil and natural gas production in the last several years. The increased need for many other minerals such as copper and...
Here are Our Readers’ Top Picks for Print & Promo Content for 2019…What Did You Miss? It’s only natural that, at this time of year, we all take a look back at the year’s “best this”, or the year’s “top that”. We’re going to join...
Assessing and Defending Against Document Security Threats I’m sure you try to safeguard the security of the documents you generate in your business. But it’s also likely that you feel vaguely uneasy when you hear news stories about counterfeiting, duplication and...
They’re More Effective Than Ever Is smart marketing dead? Is effective sales strategy dead? No, of course not. So I wish people would stop asking the question “Are QR codes dead?” because that question is just as silly. In fact, here’s a much better question:...
It’s the Time Want to grow your business or organization? Here’s a tip: spend more time on it. But before you roll your eyes, notice I didn’t say anything about working harder or longer hours. I simply mean spending more time on your actual business by tapping...
Promotional Kitting Creates a Memorable Connection to Build Sales In a recent post, I talked about the value of promotional kitting. (Why give those important people one promotional gift when a thoughtfully designed kit or bundle can delight them with multiple items?)...
If Procuring Print Is Your Business, These Blogs Are Your Library. Funny thing about clichés: often, they’re true! You’ve probably heard that today, “knowledge is power” and “information is currency.” Well, it is. And it is. And if you deal in print procurement (from...
When You Have Print Supply Chain Management, They Won’t Say “Boo” Sorry for the attempt at Halloween humor. But the spooky season does give me a chance to talk about a frightful mistake many companies are still making with their print management and...
For the Best Industrial Labels, Stick to Experience I’d like to challenge you to think about two things today. The first one is what some custom labels must go through. No, not those arty little labels on wine bottles and fine cosmetics. Here, I’m talking about labels...
Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...
It Won’t Happen Without the Best Promotional Partner I’m willing to bet you don’t describe your business as the “same as the other guys.” You have worked hard to give your business a distinct, unique persona that makes you stand out from competitors. Your story is...
Custom Pink Pens Make a Statement and a Difference You obviously want to promote your business; your employees and their families depend upon it. But you also want to support things that are even bigger than that. So today I’d like to present an opportunity to make an...
