How to Increase Sales? 3 Ways to Work Smarter Not Harder

Want to Increase Sales? It’s Time to Start Working Smarter, Not Harder. Here’s How As all of our lives are lived at super warp speed trying to balance our work duties, our family lives, and still trying to squeeze in some time for our social lives, I find...

How To Increase Sales

Increasing Sales Through Relational Marketing Strategies Marketing is about relationships between real people, and though this is stressed a lot, it is also continuously overlooked. We wouldn’t be saying this if we didn’t think it needed saying. You have...

3 Time Saving Tips You Will Fall in Love with for Your Marketing

Business Tips and Sales Enablement   In our last post we discussed three easy ways to save time in your workday, and now we want to dig in a little further and bring your marketing team some specific tips for freeing up their time. You’ve probably heard all you...

How to Make the Most of a Sales Call

Calling prospects is a marketing strategy that will always be around because of its effectiveness. There are several strategies you can use to increase cold prospect penetration, and accelerate their interest in both taking your call and spending time talking to you....

Creating a Stronger Sales Strategy

Selling print is not going to get easier. You can’t change this highly competitive market or the scourge of digital advertising that’s plaguing many printers. What you can control is how you approach your own sales and marketing strategy.  If you feel like you are...

Sales Leads: Are You Moving On Too Soon?

We know that managers can set pretty ambitious goals for their team which naturally forces them to find prospects that are quick to purchase. Just because lead qualifiers gravitate toward this behavior doesn’t mean it is the best strategy for your business in the long...

5 Tips to Help Improve Your Video Marketing

Are you starting to use videos to help market your business, but not sure exactly what to do? Many times companies have great videos, but because they don’t know what to do with the videos they never get the full benefit from having them. Below are 5 very...
3 Relationship Mistakes to Avoid In Sales

3 Relationship Mistakes to Avoid In Sales

Once a sales person turns a prospect into a customer there are many directions the relationship can go. It’s important to teach the proper tactics so that each customer has a greater potential of becoming a long term customer. You have to handle each...

Mobile Marketing – Tips to Make It Work.

SMS (Short Message Service) text mobile marketing strategies have been proven to increase customer loyalty and boost sales if done correctly. This channel of marketing is very sensitive because you are coming into a consumer’s private space. Cell phones are very...
3 Critical Criteria in Judging a Prospective Business Partner

3 Critical Criteria in Judging a Prospective Business Partner

Three Things That Separate a Vendor from a Partner As I’m sure you’ve noticed, I spend a lot of time on this blog talking about business efficiency. Sometimes it’s sales tips and others, the value of specific tools like print-on-demand. I also frequently stress how...
Direct Mail Is Hot Right Now and Video Makes It Fire!    

Direct Mail Is Hot Right Now and Video Makes It Fire!    

Lights, Camera…SALES Why is direct mail surging in popularity right now? Well, see if this sounds familiar. Your alarm goes off. After the mandatory 15-minute “snooze” you get up, get ready, and go to work. In your home office, that is, or whatever is serving as...
7 Promotional Apparel Trends to Build Your Business in 2021  

7 Promotional Apparel Trends to Build Your Business in 2021  

Promotional apparel is always a popular promotional gift; customers appreciate adding a great-looking item to their wardrobe and the “cooler” the better. Plus, with so many people working from home, custom logo apparel is a must-have for employees attending video conference calls to show off your business.

Hosting a Virtual Event? Don’t Forget the Promotional Items.

Hosting a Virtual Event? Don’t Forget the Promotional Items.

Promotional products are the most highly regarded form of advertising. People in every age group from 18-54 chose promotional items as their #1 choice. About 40% of consumers report that they have kept their items for more than 10 years. Stock your online company store and virtual events with these coveted marketing products.

Here’s How to Get Employees Ready to Work from Home!

Here’s How to Get Employees Ready to Work from Home!

Genius Promotional Kits Set Up Employees to Work from Home Allow me to interrupt your search for face masks, hand sanitizer and digital thermometers (news on those at the end of this post). Today I have a special opportunity for you if your company is looking for a...
Top 10 Blogs for Print Procurement Pros

Top 10 Blogs for Print Procurement Pros

If Procuring Print Is Your Business, These Blogs Are Your Library. Funny thing about clichés: often, they’re true! You’ve probably heard that today, “knowledge is power” and “information is currency.”  Well, it is. And it is. And if you deal in print procurement (from...
How Much Does It Cost to Host a Golf Tournament?

How Much Does It Cost to Host a Golf Tournament?

See how the benefits far out weigh the costs with effective ideas for golf outing giveaways and even custom polo shirts for your event! Plus a link to download our FREE Golf Outing Planning Guide.

3 Winning Ways to Use QR Codes

3 Winning Ways to Use QR Codes

Stop Wondering About QR Codes and Start Winning Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting....