Don’t Write Off the Holidays When You Could Be Writing Up Sales Sure, there are people who complain that the holiday season has become “too commercial.” But for most of us, shopping, going to festively decorated malls and buying presents is a real part of...
Great Advice to Tip the (Sales) Scales in Your Favor Here’s a news flash: every business is in business to make money. That includes yours and ours. And the way you do that is by offering great value and service to your customers. That leads to more, and more...
A Word from the Wise Can Help You Sell More Today I’d like to highlight one sales enablement tool that I think is under-appreciated: great advice. Specifically, let’s look at the words of those who have achieved great things in many fields. Ask anyone here at Superior...
Turning Consumer Trends into Sales Tips: Communities Contribute to Your Success Today, we offer the final installment in our series of sales tips based upon a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. It...
Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...
Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...
Sales Tips That Solve the Too-Much-Tech Dilemma Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at...
Sales Tips to Turn “Tryers” Faced with Too Many Choices Into Buyers In this series, I look at consumer trends for 2017 identified in a document recently released by Ford Motor Company, that I discussed in a recent post. Sheryl Connelly, Global Consumer Trends and...
Turn Consumer Trends Into Sales Tips You Can Use Last week, I shared a visionary document released by Ford Motor Company. The article, based on the results of multiple surveys, includes candid discussions of modern trends, and how Ford is responding to those trends. I...
Turn Consumer Trends Into Sales Tips Unless you are in the automotive industry, you might be thinking to yourself that Ford Motor Co. has absolutely nothing to do with sales tips or your business. You would be wrong. Here’s why. Sheryl Connelly, Global Consumer...
6 Sales Tips to Give Your Business a Head Start in The New Year It’s human nature, most of us—consciously or not—“kick back” a little in December, enjoying family, the holiday atmosphere, and a more laid-back vibe at the office. A few decorations and the occasional...
There is nothing worse than training a group of sales people that look like they are just nodding their heads to everything you say or barley staying awake. You never know what tactics they end up taking with them and implementing. This is why it’s important to...
Living at the Office is Overrated Chances are you love your job. You normally don’t get to be an owner, manager or successful without feeling that way. But that doesn’t mean you want to spend every waking hour doing that job. Some still view “burning the midnight oil”...
You’re Either Learning…or Losing Ground In last Thursday’s post, I shared my picks for the first six of 12 top blogs for sales reps. Today, I want to complete the list. In all, they are a very eclectic group; some are based heavily on stats, others tell...
How Kite Fishing Can Improve Your Sales Results Huh? Let me explain. There are countless blogs for sales reps, but one of the best is authored by Jill Konrath. Why? She has a quirky, but engaging style that draws you in. When I noticed her post titled “Tackling the...
6 Ways to Increase Efficiency in the Workplace from Sleep to Supply Chain Management There’s nothing wrong with summer hours and a more casual atmosphere. But summer might be the perfect time to try out a few of these ideas on making the time you do spend at the...
For Commercial Printing, the Right Choice Makes Sense – and Money In Tuesday’s post, I talked about the importance of commercial printing to businesses today, working hand in hand with digital platforms to meet consumers wherever they access information. Today,...
How To “Have Them At Hello” – Or Shortly After During Your Next Introductory Sales Call New business. New customers. New accounts. If you run a business, you know that success depends upon a steady stream of prospects for you or your salespeople to meet, convince and...
Sales enablement is a broad term for the powerful methods and tools that empower your sales team and increase your business. Some solutions, like business intelligence and customer experience happen every day and are so ubiquitous that we hardly think of them as a...
Direct Mail Is Still Relevant If you read my last post, you’ll know that direct mail is not dead or even dying. It might be easy to think that direct mail is out of date, but that rumor is more or less a product of the “paperless office” fad that’s already cooling....
Direct Mail in an E-Mail World With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources. Direct mail lives in an e-mail world, so it can’t be as important. Think again. Direct mail...
The 365-Day Reach As we talked about in a recent promotional calendar post, this is a very effective way to stay in front of your clients and potential clients all year long. They are easy to make, inexpensive, flexible because they can be just about any size or...
