Here’s Why Happy Employees Matter to Your Business Welcome to the new year! I hope it’s a great one for you, and I hope, through my posts here, to help make that happen. Naturally, my main concern is the spectrum of printing services we at Superior Business...
Attitudes Inspire, But Activities Generate Impact In my last post, I suggested some ways that your behavior as a manager or boss can help inspire your team to deliver peak performance. Most of them were fairly dramatic, like making sure you share the company’s...
How to Avoid Time, Space, and Cost Hassles Let’s continue our discussion of promotional kitting. In my last post, I started out by talking about what promotional kitting means. At the end, I promised today I would share a few tips on how to make promotional kitting...
The Direct Mail Marketing Secret That’s “Hiding” in Plain Sight You know I’m a big fan of direct mail marketing and printed sales enablement tools. Direct mail, when done properly, is one of the most effective, yet under-utilized, tools a marketer can use to...
10 Blogs That Offer Valuable Supply Chain Management Advice It’s no secret that a well-designed and managed supply chain can make the difference between profitable growth and stressful uncertainty. If you’re a regular reader, you know that I frequently talk...
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
If You Are Wondering How to Plan a Golf Tournament, All You Need Is Our Golf Tournament Planning Guide Even up north, the weather is improving. I don’t know about you, but that makes me think about golf season. But that doesn’t mean my mind is drifting away from...
You Need A Custom PTI Label Solution That Sticks In Challenging Conditions The Produce Traceability Initiative (PTI) is a relatively new development for the food industry; it has added incredible accountability to the process of growing, picking, packing, labeling and...
Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...
It’s Time To Get Emotional with Your Marketing In this blog, I talk a lot about things – how to get them and provide them faster, more reliably, or with better quality. That’s a worthy goal, because you, your business and your customers benefit when that...
Choose Technology By What It Does, Not How “Cool” It Sounds Our #MindfulTech series is committed to helping you use technology to make you more productive. Here are a few specific ways to DO that, on the job and off it. 1. Rule Your...
The 5 Most Popular #THRIVE15 Posts The end of the year often means it’s time for those “lists” that people love to put out. I confess, I rather enjoy them and want to get on the bandwagon. So today, I thought I’d let you in on the five most popular posts from the...
Make the Holidays Happy for You, Your Co-Workers and Your Clients When you’re in business, the holidays can be equal parts delight and dread. Sure the atmosphere is festive, and who doesn’t enjoy the chance to share in the music, the gifts and the special family...
How to Get Appointments with Prospects Almost every business depends on effective selling. I know ours does, and ditto for most of the people I talk to. And in selling, there’s no substitute for talking to potential customers face to face. But that’s no easy thing to...
Being Good Is Important…But So Is Being Seen There’s certainly no substitute for offering your customers a quality product or service when you run a business. Long-term success depends on it. Here at Superior Business Solutions, we pay plenty of attention to...
Why Not Just Try a Letter? When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? The results are in and as I recently told you, Direct Mail works, but why not just try a letter? Letters...
Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...
As part of our focus in 2015 to Thrive both at work and at home, I wanted to bring together some of the most inspirational articles around the web on thriving in business and leadership. Whether you’re a business owner or an intern, you’ll be able to learn something...
Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...
For many small businesses, the majority of sales come from a small proportion of repeat customers who are loyal to the brand. This is good news, because it’s far easier to market to and retain existing customers than to spend time and money chasing after new leads....
Coming in at the number 4 spot for our most popular blog posts on theSuperior Business Solutions Business Blog from 2014, comes How to Increase Sales? 3 Ways to Work Smarter Not Harder. Enjoy the recap and stay tuned for the rest of the month’s countdown of our top 5...
It’s About the Customer The companies that have the most success with their loyalty programs come from all across the B2B and B2C range, but they all have one thing in common: It’s all about the customer. Rather than being about the brand, these companies such as the...
