How to Engage Prospects AND Customers with Print Marketing
Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...
How Your Business Can Stand Out with Print Marketing
Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...
How Your Business Can Benefit from Diversification in Print Marketing
Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the USA consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.” I...
5 Invaluable Features of Print Marketing
Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...
FREE Interactive Golf Tournament Planning Guide
Make Your Corporate or Charity Golf Outing OUTSTANDING! Chances are pretty good that at some point, you’ve participated in a golf tournament. After all, there were some 800,000 of them in 2016. Yours was probably called an “outing” because that sounds like even more...
Facebook Failing You? Print Marketing Won’t
Facebook’s in the Digital Doghouse. Switch to Print Marketing and Succeed You’ve heard an endless stream of stories related to Facebook recently. They range from surprise algorithm changes to the uncomfortable “revelation” that Facebook shares ALL of our...
Need Promotional Items in a Hurry? Don’t Worry!
We help businesses establish programs of effective promotional item management, such as our custom online company stores for promotional products call Corporate Kiosk, that makes “fire drills” unnecessary, and ensures quality and continuity at the lowest possible cost.
Are Millennials Impressed with Print Marketing?
Your Business Will Benefit from Knowing The Answer Many people think millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because millennials want all the print...
Print Marketing Goes Interactive
Print Can Make Your Brand More Alive Than Ever You’ve probably heard somebody describe a print ad that “jumped off the page.” Well, to quote an old cliché (bad grammar and all) – you ain’t seen nothin’ yet! There are some amazing things going on in the area of print...
Back to Back Best of Print & Digital Wins Thanks to Superior Customers!
Our Customers Have Spoken UPDATE: Superior Business Solutions has earned a three-peat with another Best of Print & Digital win for 2019! Sometimes history repeating itself can be a very good thing. I am proud and humbled to announce that Superior Business...
Why Inspiration Matters to Your Sales Process
See What a Positive and Proactive Sales Process Looks Like Last week, I shared a post that contained “Inspirational Quotes to Get You Through Your Workday.” I promised that today, I would discuss why inspiration—backed with the right tools and discipline—is essential...
Three Reasons Your Promotional Items Stink and What to Do About It
The Worst Ways to Handle Your Best Form of Advertising I’ve heard a few less-than-flattering terms for promotional items throughout my career. And I only have one thing to say about that…they’re accurate, in many cases. You know I have great respect for what...
Using Variable-Print Technologies for Marketing Enablement
Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...
Assessing the Marketing Enablement Benefits of Email
Marketing Enablement Tools for Stronger Sales: Part 6 of 7 Let’s get this new year rolling by returning to our series assessing the value of different marketing enablement services. Today’s post focuses on a tool that certainly isn’t new. But it’s one that can...
How to Use Personalized URLs for Marketing Enablement
Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....
Assessing the Marketing Enablement Benefits of SMS Text Marketing
Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
How QR Codes Work as a Marketing Enablement Tool
Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...
Will proLEAD Lead Generation Work as a Marketing Enablement Tool?
Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only look at the...