10 Creative Promotional Items for the Financial Industry
Promotional Business Builders You Can Bank On Some time ago, we did a post about how promotional marketing can be of value in the financial services industry. But today, I’d like to revisit that topic and offer more detail on a specific list of ten promotional items....
Looking for Business Cards? STOP, Here’s Why.
With A One-Off Approach, Success ISN’T in the Cards Recently, our chief marketing officer mentioned to me that many visitors to our website have used Google My Business to search for “business cards near me.” Of course, we appreciate the business. But I think...
What Top Executives Know About Print Could Save You Tons
Why Managed Print Services? Part 1: They’re Smart. Many of our clients operate small and medium-sized businesses. I admire them for their entrepreneurial spirit, and for their wisdom in working with us. I know that sounds strange and self-serving. But what I...
Procuring the Best Custom Labels: Part 3 – Personalization
Labels Customized to Perform for You A label or tag conveys important information, naturally. It might identify a product, carry distribution or tracking information or a dozen other things. But if you want the best custom labels for your business, you must consider...
Procuring the Best Custom Labels – Part Two: The Plan
Turning a Commodity Into an Opportunity In Thursday’s post, I talked about the importance of getting the best custom labels and mentioned three things necessary for you to do that. In that post, I focused on the importance of having an experienced and...
Procuring The Best Custom Labels – Part 1: Partnership
Better Partner = Better Labels Psst—what if I told you there was a big money-saving opportunity for your company “hiding in plain sight?” You would (or ought to be) interested. So today I am beginning a short series on just such an opportunity. It comes in the form of...
The Best Print On-Demand Partner for Anything You Put Ink On!
Make Quality Connections With Customers and Prospects In a few recent posts, I have talked about the value of print-on-demand. We’ve been doing it for a long time and have the experience to know what we’re talking about. That’s important, and my topic today. Here’s...
Choosing the Best Promotional Kitting and Fulfillment Partner
When choosing a promotional kitting and fulfillment partner, be sure to consider these 3 important factors for your mailing or online company store premiums. Your success will depend on many variables that you will rely upon from a trusted partner.
Making Print-On-Demand Work Like Magic
Not Hocus-Pocus, But Marketing Focus Almost any company would agree with this statement: a great salesperson can quickly determine a prospect’s main areas of interest or concern and address those areas effectively. But that can only happen with a sales call or phone...
5 Common Print Management Mistakes You Need to Fix TODAY!
Has Your Business Made One of These Print Management Mistakes? In today’s ultra-competitive environment, most business people understand that they have to perform their core functions efficiently. But many businesses have yet to apply the same diligence to the area of...
Why GoToPrint Should Be Part of Your MARKETING Plan
GoToPrint Makes Your Promotion More Personal … and Effective In Tuesday’s post, I quickly explained “GoToPrint” and how it improves your important business documents like proposals, reports, manuals, catalogs and more. With this advanced print management technology,...
Looking for Managed Print Service Providers Near You? STOP
Find One That Matches Your Needs, Not Your Zip Code I’m happy to report that the message is getting out. Companies that stress the importance of efficiency are starting to “get it.” They realize they need to apply the same diligence to dealing with their...
Print Management Companies Are Keeping A Secret From You
When Comparing Print Management Companies, There is a Secret to Choosing The Right Partner I’m not claiming to be impartial here, but I’m going to share a basic truth. The top print management companies are keeping a secret from you. That secret lies in similarity in...
6 Print Management Tips Your Organization is Missing – Part Two
Print Works Better with a Partner and a Plan This week, I am sharing six tips that could help your organization get print and promotional products more efficiently and economically. Through the smart use of print management you not only save time and money, but...
Top 10 Blogs for Procurement Pros and CPO’s
Where to Go When You Need to Know You know, as a regular reader, that one of our most frequent topics is procurement efficiency. No surprise, of course. Our “managed print services” simplify and streamline that process for printed materials and promotional...
Is RFID Building Your Business?
RFID Builds a Business in Many Ways Last week, I wrote about the value of RFID technology, and the great improvement it represents over other automatic identification technologies. I mentioned that we are ready and able to offer you help with RFID, whether you are...
Need Help with RFID? Get It Here
RFID (Radio Frequency Identification) Tracks Well with Your Business Plan I know I have a very diverse group of readers. Many of you are well aware of RFID and its benefits. Others may think it’s about delivering mail in farm country. But good news: I’m here to...
Help in Reducing Healthcare Printing Costs is Here
Managed Print Services Will Make a Healthy Difference Healthcare is a big topic of conversation these days. It has seen dramatic growth. Which, of course, is no surprise to you if you own or manage a company somewhere in that sector. In your job, you’ll face...