Jul 8, 2021
Sure, Things Happen. But Have They Bitten Off More Than They Can Ship? I came across an interesting article about one of our new competitors in the promotional products industry. And I call them competitors with tongue in cheek. FedEx recently announced plans to try...
Jun 29, 2021
Take Corporate Season’s Greetings to a Higher Level In a recent post, we encouraged you to order your corporate cards and promotional items for holiday gifts and greetings early this year. Given the supply and distribution troubles that have impacted almost...
Jun 22, 2021
Supply Chain Disruptions…Order Promotional Gifts for Holiday Corporate Gifting Early! Summer just started. Who wants to think about the December holiday season NOW? Well, this year, every smart business owner or manager had better do just that. Here’s why. We’ve...
Aug 21, 2018
Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
Mar 13, 2018
Print Can Make Your Brand More Alive Than Ever You’ve probably heard somebody describe a print ad that “jumped off the page.” Well, to quote an old cliché (bad grammar and all) – you ain’t seen nothin’ yet! There are some amazing things going on in the area of print...
Mar 6, 2018
See What a Positive and Proactive Sales Process Looks Like Last week, I shared a post that contained “Inspirational Quotes to Get You Through Your Workday.” I promised that today, I would discuss why inspiration—backed with the right tools and discipline—is essential...
Dec 13, 2017
Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a particularly hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only...
Nov 9, 2017
Custom Pens Get Results. And Right Now You Can Get Them Faster This post is about all about custom pens, so let’s get to the point. First, custom pens are an excellent promotional item to hand out at this time of year. Secondly, our special November offer means...
Nov 7, 2017
Here’s To a Creative and Compelling New Year’s Idea! People love welcoming in the new year. But this New Year’s Eve, the ball-drop may not be the only thing commanding your guests’ attention. When it’s time to hand around those festive bottles of fine...
Nov 2, 2017
How to Make a Custom Branded Calendar That Works for Your Business AND Your Customers and Prospects Custom branded calendars remain one of the most popular promotional gifts a business can distribute to customers and prospects. The more pressed and over-scheduled our...
Oct 24, 2017
Wondering How to Make Promo Work for Your Brand? I’d imagine after the last week or so, you are pretty well aware of my fondness for promotional items. Their value is hard to question. After all, consumer research tells us that they are the best-received advertising...
Oct 12, 2017
Promotional Marketing Tools That Get Your Brand Noticed Promotional marketing influences people. And it’s hard to imagine an industry that touches more people. America (and the world) is fed by those involved in the food and beverage industry. That includes the...
Aug 24, 2017
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
Aug 8, 2017
Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...
Aug 1, 2017
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
Jun 22, 2017
Custom Pens and 12 Proven Promotional Marketing Wins; Part 2 of 2 In Tuesday’s post, I shared the first six of 12 great promotional marketing ideas for custom pens. I also introduced you to Hub Pen, one of our top outstanding custom pen suppliers. You’ll...
Jun 6, 2017
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-“wired” generation) respond to direct...
Jun 1, 2017
For Promotional Items, The “What” and The “Who” Are Both Important In my last post, I emphasized that promotional items still work. Further, they do so more effectively than virtually any other kind of advertising. And that’s not just a...
May 30, 2017
Promotional Items Earn Attention and Appreciation Marketing today is a never-ending rush to the latest technology or media channel. To be honest, I understand the obsession. Because as audiences get more and more fragmented, it’s harder to reach them. Thus, it’s...
Feb 2, 2017
Give Promotional Items Wisely to Get Great Benefits I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts as to whether or not they really work. From my experience, the answer to that last question is an easy “yes” –...
