Is THIS How Fed Ex Serves Their Promo Clients?      

Is THIS How Fed Ex Serves Their Promo Clients?      

Sure, Things Happen. But Have They Bitten Off More Than They Can Ship? I came across an interesting article about one of our new competitors in the promotional products industry. And I call them competitors with tongue in cheek. FedEx recently announced plans to try...
3-D Holiday Cards Make Your Message Pop (Up)

3-D Holiday Cards Make Your Message Pop (Up)

Take Corporate Season’s Greetings to a Higher Level In a recent post, we encouraged you to order your corporate cards and promotional items for holiday gifts and greetings early this year. Given the supply and distribution troubles that have impacted almost...
Ho-Ho-Ho? Holy Cow! Order Holiday Promo NOW or You May Lose Out

Ho-Ho-Ho? Holy Cow! Order Holiday Promo NOW or You May Lose Out

Supply Chain Disruptions…Order Promotional Gifts for Holiday Corporate Gifting Early! Summer just started. Who wants to think about the December holiday season NOW? Well, this year, every smart business owner or manager had better do just that. Here’s why. We’ve...

Promotional Marketing Helps Your Direct Mail DO More

Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
Print Marketing Goes Interactive

Print Marketing Goes Interactive

Print Can Make Your Brand More Alive Than Ever You’ve probably heard somebody describe a print ad that “jumped off the page.” Well, to quote an old cliché  (bad grammar and all) – you ain’t seen nothin’ yet! There are some amazing things going on in the area of print...

Why Inspiration Matters to Your Sales Process

See What a Positive and Proactive Sales Process Looks Like Last week, I shared a post that contained “Inspirational Quotes to Get You Through Your Workday.”  I promised that today, I would discuss why inspiration—backed with the right tools and discipline—is essential...

Will proLEAD Lead Generation Work as a Marketing Enablement Tool?

Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a particularly hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only...

Need Custom Pens in a Rush?

Custom Pens Get Results. And Right Now You Can Get Them Faster This post is about all about custom pens, so let’s get to the point. First, custom pens are an excellent promotional item to hand out at this time of year. Secondly, our special November offer means...

How to Make a Custom Branded Calendar Your Customers Will Beg For

How to Make a Custom Branded Calendar That Works for Your Business AND Your Customers and Prospects Custom branded calendars remain one of the most popular promotional gifts a business can distribute to customers and prospects. The more pressed and over-scheduled our...

3 Unique Ways to Use Promotional Items

Wondering How to Make Promo Work for Your Brand? I’d imagine after the last week or so, you are pretty well aware of my fondness for promotional items. Their value is hard to question. After all, consumer research tells us that they are the best-received advertising...

7 Promotional Marketing Ideas for the Food and Beverage Industry

Promotional Marketing Tools That Get Your Brand Noticed Promotional marketing influences people. And it’s hard to imagine an industry that touches more people. America (and the world) is fed by those involved in the food and beverage industry. That includes the...
Improve Your Sales Process with The Best-Received Advertising Channel

Improve Your Sales Process with The Best-Received Advertising Channel

This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...

What is Consumer Recall of Promotional Items?

Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...

Does Advertising With Promotional Items Work?

Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...

12 Proven Promotional Marketing Ideas for Custom Pens

Custom Pens and 12 Proven Promotional Marketing Wins; Part 2 of 2 In Tuesday’s post, I shared the first six of 12 great promotional marketing ideas for custom pens. I also introduced you to Hub Pen, one of our top outstanding custom pen suppliers. You’ll...

Do Millennials Respond to Direct Mail Campaigns?

When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-“wired” generation) respond to direct...

How to Make Promotional Items Work for Your Brand

For Promotional Items, The “What” and The “Who” Are Both Important In my last post, I emphasized that promotional items still work. Further, they do so more effectively than virtually any other kind of advertising.  And that’s not just a...

Why Promotional Items Still Work

Promotional Items Earn Attention and Appreciation Marketing today is a never-ending rush to the latest technology or media channel. To be honest, I understand the obsession. Because as audiences get more and more fragmented, it’s harder to reach them. Thus, it’s...

6 Ways to Make Promotional Items Work for Your Brand

Give Promotional Items Wisely to Get Great Benefits I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts as to whether or not they really work.  From my experience, the answer to that last question is an easy “yes” –...