Turning Consumer Trends Into Sales Tips. Part 5 of 6: Parenting

Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...

Turning Consumer Trends Into Sales Tips. Part 4 of 6: Change

Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...

6 Sales Enablement Tools for Your Business to Use in 2017

Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...

How To Handle Upset Customers Via Social Media

Tips to Handle Upset Customers Via Social Media This year in our #MindfulTech series, we have focused on ways to make technology work for us instead of against us. Today as part of the series, I’m talking about how to make social media work when customer’s...

The Power of Print is Back for Marketing

Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...

IRC Labels Increase Sales and Reduce Retail Losses

Want to Increase Sales and Reduce Retail Losses? IRC Labels Do It All! IRC  labels have been a pretty popular topic in marketing and sales circles lately. One big reason, as I mentioned last week, is that they have the highest redemption rate of all types of coupons....

IRC Labels Put Your Brand in the Right Place at the Right Time

IRC Labels Mean On-the-spot Savings and a Win for New Customers and Your Business! We’re not just business people; we’re consumers, too just like you. I would imagine that most of us can appreciate the impact an Instant Redeemable Coupon or IRC labels can have on us...

Here’s How to Make Products Fly Off Your Shelves

IRC Labels Grab Attention And Sales! Think of the aisles of your local supermarket. All those products just sitting there, waiting and hoping to be “chosen” by a cart-pushing shopper. If you are the manufacturer of one of those products, it can be a marketing...

5 Ways To Win With Your Next Introductory Sales Call

How To “Have Them At Hello” – Or Shortly After During Your Next Introductory Sales Call New business. New customers. New accounts. If you run a business, you know that success depends upon a steady stream of prospects for you or your salespeople to meet, convince and...

Direct Mail With Video? Here’s a Marketing Approach You Have to Watch

Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...

How To Make Promotional Products Work for Your Target Market – Infographic

People are always asking me if promotional products actually work to increase awareness, leads and sales. After being in the industry all of my life, I can tell you emphatically that yes, indeed, promotional products can effectively market your brand by reaching your target market, increasing leads and sales…but you have to have a plan.

If you have multiple locations or many departments ordering promotional products, if you exhibit at a lot of trade shows or if you feel like you would like a better plan for your promotional product management, you are not alone.

Should You Use Promotional Products as Part of Your Marketing Strategy?

The things we need to have on our radar when it comes to marketing these days seems endless doesn’t it? Yet today more than ever, just like 25 years ago before digital was even a part of marketing strategy, relationships still matter. Creating a plan to build strong and lasting relationships through your marketing efforts, both online and off, should be a big part of your focus.

Offices All Over the Place? Your Print Materials Don’t Have To Be

Many Locations? You Need One Quality Standard for Print Chances are good that your enterprise operates in more than one location. If you are in manufacturing, you may have several production facilities, warehousing and administrative offices. Perhaps you are a retail...

Supply Chain Management. It’s Time to Build, Not Bid

Your Print Supply Chain and Promotional Product Management is Too Important For The “Deal of the Day” In a recent post, I talked about the importance of taking a consultative approach, rather than dealing with print projects or promotional product order as a “one-off”...

Could Print Newsletters Be Your Secret Marketing Weapon?

3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...

5 Reasons Print Needs to Be Part of Your Content Marketing Mix

Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...

5 Ways Technology Can Help Employee Work-Life Balance.  #MindfulTech

In last Thursday’s post, I discussed the problems that can come with the new “always-connected-to-the-office” culture. As this Wall Street Journal article points out, the work day never really ends, as communication with bosses and colleagues continues into the evening and beyond via the ever-present, ever-available smartphone.

Which Promotional Products Are Keepers?

Promotional Products…Adding Value Like No Ad Can I recently shared some results from a survey conducted by the Advertising Specialty Institute (ASI). In several posts, I talked about how well promotional products work, and which ones have the most positive...

Do Promotional Products Work?

Chances are, you won’t have to look very hard at work or at home to find promotional products that various businesses have given you. At work, maybe it’s a pen, or a USB drive, or a portable power unit for your phone or other electronic gear that you use frequently. If you’re reading this at home in the evening or on the weekend, there’s also a pretty good chance you’re wearing a promotional item like a T-shirt from an event or promotion, or a hat you received from some product or store happy to have your business.

Okay, now try to remember an ad or television commercial, billboard or ad on a website you noticed back on the same day you received that promotional item? Good luck with that one.

Boost Your Marketing Creativity with Supply Chain Management

Efficiency Isn’t the Only Benefit to Supply Chain Management There’s no questioning the incredible efficiency that supply chain management adds to your organization. If you’re a regular reader, you know I regularly point out the benefits of a one-source approach...