People are always asking me if promotional products actually work to increase awareness, leads and sales. After being in the industry all of my life, I can tell you emphatically that yes, indeed, promotional products can effectively market your brand by reaching your target market, increasing leads and sales…but you have to have a plan.
If you have multiple locations or many departments ordering promotional products, if you exhibit at a lot of trade shows or if you feel like you would like a better plan for your promotional product management, you are not alone.
The things we need to have on our radar when it comes to marketing these days seems endless doesn’t it? Yet today more than ever, just like 25 years ago before digital was even a part of marketing strategy, relationships still matter. Creating a plan to build strong and lasting relationships through your marketing efforts, both online and off, should be a big part of your focus.
In last Thursday’s post, I discussed the problems that can come with the new “always-connected-to-the-office” culture. As this Wall Street Journal article points out, the work day never really ends, as communication with bosses and colleagues continues into the evening and beyond via the ever-present, ever-available smartphone.
Chances are, you won’t have to look very hard at work or at home to find promotional products that various businesses have given you. At work, maybe it’s a pen, or a USB drive, or a portable power unit for your phone or other electronic gear that you use frequently. If you’re reading this at home in the evening or on the weekend, there’s also a pretty good chance you’re wearing a promotional item like a T-shirt from an event or promotion, or a hat you received from some product or store happy to have your business.
Okay, now try to remember an ad or television commercial, billboard or ad on a website you noticed back on the same day you received that promotional item? Good luck with that one.