Give Promotional Items Wisely to Get Great Benefits
I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts as to whether or not they really work. From my experience, the answer to that last question is an easy “yes” – but only if you go about using them the right way.
To me, the “right way” means several things. First, it means you have a promotional product marketing plan that takes a solid strategic approach to answering the “what, where and when” questions. Secondly, you choose promotional items based on real information about what your target audience prefers. Finally, you work with people who have the experience to help you figure out the first two. It also helps to have access to a huge vendor network to make sure the plan is executed with quality and precision.
At Superior Business Solutions, we check all those boxes pretty quickly. We can save you time and money with the experienced people, broad product options, technology and tools. And we know what promotional items your target audience will appreciate the most. Based on what we’ve learned, along with market research from the Advertising Specialty Institute (ASI), here are six ways that promotional products can impact your brand in a very positive way.
1. Win the Popularity Contest
Don’t make decisions based on what one of your people thinks is “kinda cool.” Go with facts. We can tell you the most popular promotional items with people on a state-by-state basis. Just look at where your customers and prospects live, and choose accordingly!
2. Be Influential
Want promotional items that don’t just please your prospects, but actually influence their opinions of you? A logical objective – but the most influential items are different for younger age brackets than they are for more senior folks. Determine the age range for your best customers and prospects, and we’ll help you pick the item that will have the strongest influence on them.
3. Make an Impression
Maybe you’d prefer a promotional product that ‘keeps on giving.” If so, choose one that will allow your corporate identity to be seen by many more people as the recipient goes about using it. We can tell you which products, on average, generate the most impressions “down the line.”
4. Help Save the Planet
Perhaps you’d like the promotional products you distribute to carry a message beyond your logo. If you are environmentally conscious and would like to demonstrate that commitment, we offer products that are recycled, recyclable and reusable. And research shows that 42% of people have a more favorable opinion of an advertiser if the promotional product they receive is environmentally friendly.
5. Make Your Money Count
No matter how you look at it, promotional products are ads for your company. And they’re the most cost-effective ads you can buy, based on the number of impressions they generate. TV, magazines and newspaper ads vanish quickly. But your company name on a promotional product remains visible far longer. It generates exposure after exposure at no additional charge. Each impression can cost as little as a fraction of a cent.
6. Spotlight On Promotional Items
Different promotional products have different strengths. But that’s where our expertise comes in. We know that bags generate the most impressions. And that writing instruments achieve the lowest cost per impression. While calendars are displayed most prominently for all to see, desk accessories are kept around and in view for more than a year, on average. Want more business? More than half of the people who receive an umbrella say they are more likely to do business with the company that gave it to them. We ask you the right questions, which in turn helps you choose products that best meet your corporate objectives.
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Before You Pick Promotional Items, Pick Up the Phone
Hopefully, some of these findings have you eager to put promotional products to work. But remember where we started: you need a plan and a team of experts to help you execute that plan. We’re at your service, ISO Certified and winners of the 2017 Best of Print & Digital Award as ranked by our customers and we are ready to go to work for you.