7 Ways Smart Brands Will Benefit from QR Codes in 2021

7 Ways Smart Brands Will Benefit from QR Codes in 2021

New Year, New Appreciation for QR Codes Need some positive momentum to start 2021? Imagine a new year in which your business surges forward while your competitors tread water. You can help make that happen by taking advantage of the many ways to use QR codes. This...
How Genius Marketers Use QR Codes for Virtual Events

How Genius Marketers Use QR Codes for Virtual Events

For Online Event Success, You’ve Got to Know the (QR) Code You know, I laugh (at least to myself) when I hear people asking questions like “do people still use QR codes?” or “are QR codes dead?” That’s because I know the truth: the value of QR codes is actually...

3 Winning Ways to Use QR Codes

Stop Wondering About QR Codes and Start Winning Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting....

Do People Use QR Codes? Are You Kidding?

Do People Use QR Codes? “Quick Response” is a Business Necessity Do people use QR codes? People ask me that question from time to time, and I understand why. It’s because certain “too cool for the room” techies pronounced QR codes dead years ago, and apparently...

Assessing the Marketing Enablement Benefits of SMS Text Marketing

Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...

How QR Codes Work as a Marketing Enablement Tool

Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...

QR Codes? Here’s Why They Matter to Your Business

Mashable Says QR Codes are “Cool Again” A few years back, some “in the know” techies pronounced QR codes dead. But to paraphrase Mark Twain after he read his own obituary – reports of its demise have been greatly exaggerated. Plenty of recent evidence suggests that QR...

Are QR Codes Dead or Will They Work for Your Business?

QR Codes for Sales Enablement? Read (Don’t Scan) This Post. Last week, I published a post about QR codes, and how you can easily create a Google maps QR code for your business. It’s a simple way to help consumers locate your business or office with a simple...
How to Easily Create a Google Maps QR Code for Your Business

How to Easily Create a Google Maps QR Code for Your Business

QR Codes Are a Great Sales Enablement Tool for Your Business How many times have you heard that old “location, location, location” mantra? Well, one of the reasons for that is easy: it’s true! For a business, your location is critical. Finding you is a pretty...

How To Turn Your Leads Into Sales

Leads are important to your business, of course, but leads aren’t merely commodities to gather and store like a squirrel stashes acorns. Leads need to be carefully tended to, monitored and developed because only when they grow into conversions do they add any value to your bottom line.

SMS Text Mobile Marketing Made Easy

When Customers Get The Message, Will You Get the Sale? Texting is a hot topic these days. But maybe you haven’t heard much about one very interesting aspect, text marketing. SMS (Short Message Service) text mobile marketing is an important consideration for almost...

How To Engage Your Customers and Create Brand Advocates with QR Codes

How to Easily Generate QR Codes for Marketing to Create Brand Advocates You’ve probably seen QR Codes in magazine ads or on pamphlets. Increasingly, they are showing up on business cards and marketing collateral. Even in email. When your customers scan these codes...

QR Codes Add Interactivity to Print

What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...

QR Codes Being Scanned at Home

Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop...

SMS Marketing Campaigns: 3 Things to Consider

Marketers are recognizing this trend and turning frequently to text messaging as an efficient channel for communicating with customers and prospects. There are a number of things to consider when creating an SMS marketing campaign. Many businesses are hastily adding...

Mobile Marketing – Tips to Make It Work.

SMS (Short Message Service) text mobile marketing strategies have been proven to increase customer loyalty and boost sales if done correctly. This channel of marketing is very sensitive because you are coming into a consumer’s private space. Cell phones are very...
Maximizing on QR Codes

Maximizing on QR Codes

QR Codes are gaining a lot of press right now. They are all over the place, magazines, billboards, airports, direct mail pieces, etc. Even USPS is offering a 3% discount right now for any mailing using QR Codes. You can get the details on the USPS website. Have you...