How To Increase Sales at An Auto Dealership in 3 Steps
Here Are 3 Effective Ways to Increase Sales at Your Auto Dealership Guest Post by Marshall Englebrook We asked one of our sales specialists here at Superior Business Solutions, Marshall Englebrrok, how he helps his auto dealership clients increase their sales in a...QR Codes Add Interactivity to Print
What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...How Effective Communication Breeds Customer Loyalty
If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Not necessarily. In a recent customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the...Survey: Traditional Media Still Strong
In a survey conducted by MediaPost for “Engage: Affluent,” traditional media came out on top when it came to marketing luxury goods. The survey asked consumers and specifically a subset of those defined as “affluents” (those with incomes of $75,000+) about the...Personalization Creates 30% Lift
Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30%. For the past decade, the museum had been using direct mail as its primary way to solicit donations. After years of...Staying top of mind
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...Creating A Strong Marketing Strategy
At Superior Business Solutions we work with all of our clients to identify, target, and reach prime prospects with 1-to-1 marketing strategies. We know how each print, digital, and social application works, we understand how each can integrate and work together for...Why PURLs Are Essential For Your Marketing Campaigns
PURLs are no longer an option for direct mail marketing campaigns, they have become an essential component if you want to have successful results. Businesses that integrate personalized URLs into their marketing strategies reach and engage audiences with highly...Marketing Analytics Are A Must For A Successful Business
Many times companies run these amazing campaigns, but they don’t achieve the results they want or the results are way better than they anticipated. In both scenarios, there is obviously something that worked really well and something that didn’t and this...Maximizing on QR Codes
QR Codes are gaining a lot of press right now. They are all over the place, magazines, billboards, airports, direct mail pieces, etc. Even USPS is offering a 3% discount right now for any mailing using QR Codes. You can get the details on the USPS website. Have you...Corporate Kiosk
Put your entire company catalog online with a company store from Superior Business Solutions. Corporate Kiosk is the easiest way to control spend while empowering employees.