Many times companies run these amazing campaigns, but they don’t achieve the results they want or the results are way better than they anticipated. In both scenarios, there is obviously something that worked really well and something that didn’t and this piece of information will be pertinent for the next campaign to be successful. Tracking your results and getting marketing analytics after each campaign is very important, this will save you money and time from making the same mistakes over. Below are some other major reasons that marketing analytics are a must for a successful business:
- Provide traffic insight – You will be able to measure and see where the majority of your traffic is coming from. For example, if you are running a campaign using multiple marketing channels you will be able to track where each lead is coming from. You can see if people responded to email or direct mail more and then alter your future campaigns accordingly.
- Gain an understanding of what content is viewed most – This information can help you focus and prioritize what information is most important and where it needs to be on your company’s website. You will be able to weed out the less valuable content and focus on what brings in more potential business.
- Gain information on the demographics of your target audience – You will get to see where the majority of your traffic is coming which can help you alter the campaign look and tone to ensure that the right audience is being targeted.
As you can see analytics has many components to it. Marketing analytics give you insight on what marketing channels are working best, who your audience is and what types of information your audience is reacting to the most. This is all very helpful to ensure that future marketing campaigns will be a success. Do you track your marketing efforts? If so, which platforms do you use?