Creating A Strong Marketing Strategy

by Tim English - VP Superior Business Solutions on September 19, 2011

Marketing GraphAt Superior Business Solutions we work with all of our clients to identify, target, and reach prime prospects with 1-to-1 marketing strategies. We know how each print, digital, and social application works, we understand how each can integrate and work together for unique, custom sales and marketing enablement solutions. Creating a strong marketing strategy is necessary for any company to get the results they want to attain. Below are some key tips on how to create a strong marketing strategy:

  • Create a clear goal – Decide what you want your marketing program to accomplish. For example, do you want new customers or do you want existing customers buying more products/services?  Write out specifics, what size companies are you targeting, what specific products do want to sell. Sometimes this can be a lot harder than it sounds, people want to accomplish multiple things, but the best thing to do is focus on one goal at a time to ensure nothing is left out.
  • Know Your Audience – Identify your target audience clearly. Know who they are, what they do, where they are located, where they work, and any other information that will influence the message that you create. The more you know about your target audience, the more accurate the message will be and your results will be better.
  • Set Up Measuring Tools – Plan ahead and figure out how you will measure each marketing channel that you will use. For example, promotional codes on direct mail pieces or a specific URL for webpages.  This will help with creating strategies for future marketing initiatives. You will have insight on what works and what doesn’t. This will save your company a lot of time and money in the long run.

All of the key elements above are pretty simple, but if the right amount of attention and detail is not given to each one than your marketing strategy will not produce the results that you want. What other tips do you have to add to the list?

Photo courtesy of flickr

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