What Are Managed Print Services And Does Your Business Need Them?
See How Printing Is Handled at Today’s Successful Companies with Managed Print Services You can find many definitions online for managed print services. Some of them come from a very limited perspective, as if maintaining a few printers and copy machines were all you...
Custom Pens and 12 Proven Promotional Marketing Wins
12 Proven Promotional Marketing Ideas for Custom Pens; Part One of Two “It’s just a pen.” If you’ve ever received (or handed out, for that matter) a custom pen and thought that, chances are we weren’t involved. That’s because we...
Ready to Choose a Commercial Printer? Here Are 5 Tips That Will Help
For Commercial Printing, the Right Choice Makes Sense – and Money In Tuesday’s post, I talked about the importance of commercial printing to businesses today, working hand in hand with digital platforms to meet consumers wherever they access information. Today,...
How to Easily Create a Google Maps QR Code for Your Business
QR Codes Are a Great Sales Enablement Tool for Your Business How many times have you heard that old “location, location, location” mantra? Well, one of the reasons for that is easy: it’s true! For a business, your location is critical. Finding you is a pretty...
Think Millennials Don’t Like Print? Think Again
Print Does Wonders For Millennials If you think of millennials as “kids with their faces buried in smartphones all day” you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...
The Power of Print is Back for Marketing
Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...What Are IRC Labels and How Will They Increase Sales?
Secret Weapon IRC Labels, Also Known as Instant Redeemable Coupons, Spur On-the-spot Sales! Simply put, Instant Redeemable Coupons or IRC labels are labels affixed to products and/or printed pieces, that customers can just peel off to grab immediate savings or take...Technology Is a Choice – #MindfulTech
The pace of new advances in technology is incredible, and that’s exciting. Who doesn’t like the idea of new developments in science, medicine, business and any other field? Sure, the blizzard of new ideas can be daunting, but the benefits brought by many of them are wonderful. I wouldn’t dream of slowing things down.
Top 10 Superior Posts of 2015
Read Our Top Posts of the Year Last week I featured the five most popular posts in our #THRIVE15 series. It was good to revisit those because they contained plenty of useful perspectives and suggestions on work, life, and helping the two co-exist more smoothly. Today,...Paper Wins This “Screen Test”…What This Means For Marketing
More than likely, you’re reading this on a screen. But according to a recent study conducted by an international research company, chances are you’d rather be reading it on paper and this information has implications for marketing departments.
Look Alive! Print Sure Does
Unique Benefits, Creative Uses Mean New Life for Print! If you read all the “print is dead” doom and gloom, you might think it’s a bad time to be in the printing business. Truth is, the self-proclaimed experts who constantly trumpet that fact have a vested interest in promoting that point of view. What they don’t have is all the facts.