Why Inspiration Matters to Your Sales Process

See What a Positive and Proactive Sales Process Looks Like Last week, I shared a post that contained “Inspirational Quotes to Get You Through Your Workday.”  I promised that today, I would discuss why inspiration—backed with the right tools and discipline—is essential...

Using Variable-Print Technologies for Marketing Enablement

Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...

Assessing the Marketing Enablement Benefits of Email

Marketing Enablement Tools for Stronger Sales: Part 6 of 7 Let’s get this new year rolling by returning to our series assessing the value of different marketing enablement services. Today’s post focuses on a tool that certainly isn’t new. But it’s one that can...

How to Use Personalized URLs for Marketing Enablement

Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....

Assessing the Marketing Enablement Benefits of SMS Text Marketing

Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...

Will proLEAD Lead Generation Work as a Marketing Enablement Tool?

Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a particularly hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only...

Assessing Marketing Enablement Services

Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...

3 Unique Ways to Use Promotional Items

Wondering How to Make Promo Work for Your Brand? I’d imagine after the last week or so, you are pretty well aware of my fondness for promotional items. Their value is hard to question. After all, consumer research tells us that they are the best-received advertising...

3 Ways To Enhance Your Rackcards

Here’s How To Make Your Rackcards Stand Out From The Rest Rackcards are very affordable and an effective form of marketing. Rackcards work very well for travel, restaurant and hospitality businesses. Many times, a company’s rackcard is placed next to a...

How To Turn Your Leads Into Sales

Leads are important to your business, of course, but leads aren’t merely commodities to gather and store like a squirrel stashes acorns. Leads need to be carefully tended to, monitored and developed because only when they grow into conversions do they add any value to your bottom line.

What Is Marketing Enablement?

Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...

4 Ways to Integrate Print and Social Media for Marketing Success

Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...

10 Tips for a Successful Direct Mail Campaign

Direct Mail Is Still Relevant If you read my last post, you’ll know that direct mail is not dead or even dying. It might be easy to think that direct mail is out of date, but that rumor is more or less a product of the “paperless office” fad that’s already cooling....

Why Direct Mail Still Works and Your 8 Tips for Success

Direct Mail in an E-Mail World With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources. Direct mail lives in an e-mail world, so it can’t be as important. Think again. Direct mail...

Monthly Roundup: Engaging and Retaining Customers

Whether it’s a business, franchise, service organization, or some other enterprise, engaging and retaining customers is your most important function. Where do you start? November’s blog posts here at Superior have been all about getting your marketing campaign off the...

Welcome to the Superior Business Solutions Blog!

Looking to find the most updated and relevant information on business solutions? This is the place to visit! We are very excited about sharing our company insights, new business solutions, and industry information with you. Every week you will find something new on...

SMS Text Mobile Marketing Made Easy

When Customers Get The Message, Will You Get the Sale? Texting is a hot topic these days. But maybe you haven’t heard much about one very interesting aspect, text marketing. SMS (Short Message Service) text mobile marketing is an important consideration for almost...

5 Ways To Help Your Prospects, Customers, and Employees Thrive in 2015

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” The above quote from Ray Kroc illustrates this part of THRIVE nicely. This one’s focused more indirectly on...