10 Fresh Promotional Items For The Produce Marketer
Here’s a Fresh Crop of Business and Relationship-Builders This week, I’ve been talking about how promotional products can help build a business in different industries. Today, let’s talk about produce marketing. It’s another industry where you are only as good...
10 Fresh Promotional Items for The Floral Industry
Helping Companies in the Floral Industry Grow a Bunch Marketers in the floral industry know that business grows on relationships and being “top of mind”. When a need arises from a current or potential client, your name needs to be the one they think of. One of the...
7 Promotional Marketing Ideas for the Food and Beverage Industry
Promotional Marketing Tools That Get Your Brand Noticed Promotional marketing influences people. And it’s hard to imagine an industry that touches more people. Society is fed by those involved in the food and beverage industry. That includes the farmers, workers and...
Improve Your Sales Process with The Best-Received Advertising Channel
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
The Power of Promotional Items Summed Up in a T-Shirt and Solar Eclipse Glasses
It’s Hard to Eclipse the Value of Promotional Items In case you’ve been stargazing for the last few weeks, I’ve been discussing promotional items quite a bit. It’s one of the easiest, yet most powerful, ways to get your brand in front of your most important...
How Do Consumers React to Promotional Items?
Promotional Items Build Loyalty: Part 5 of 6 This week, we’ll wrap up our series on the benefits of advertising with promotional items, A recent Promotional Product Association International (PPIA) consumer survey looked at how promotional items impact your target...
Will Promotional Items Resonate with Your Customers and Prospects?
Are Promotional Products a Beneficial Way to Connect Your Brand with Consumers? Part 4 of 6 Welcome back to our series on the benefits of advertising with promotional items. It is based on the results of a survey by the Promotional Product Association International...
What is Consumer Recall of Promotional Items?
Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...
What Is The Reach of Promotional Items?
It’s no reach to think that promotional items with a company logo or brand on it is one of the best ways to reach your target audience with the longest staying power of any marketing buy. Find out all the reasons why promotional products should be part of your strategy.
Does Advertising With Promotional Items Work?
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
10 Ways To Increase Sales At Your Financial Services Business With Promotional Marketing
Promotional Marketing Doesn’t Just Get Your Name OUT, It Brings Business IN! In my last post, I listed seven promotional marketing products that have proven valuable in building business for companies in the financial services industry. Those products are so...
3 Promotional Items That Will Make You Feel Like a Kid Again
Three of the Hottest Promotional Items That Will Make You Feel Like a Kid Again! I talk a lot about the value of using promotional items as a part of your marketing program. I usually focus on functional, business-oriented items. But promotional items can be a lot of...
Custom Pens and 12 Proven Promotional Marketing Wins
12 Proven Promotional Marketing Ideas for Custom Pens; Part One of Two “It’s just a pen.” If you’ve ever received (or handed out, for that matter) a custom pen and thought that, chances are we weren’t involved. That’s because we...
Get 20% Off The Hottest Promotional Items for Summer
Save 20% on The Hottest Promotional Items for Summer! Some businesses think of summer as a time when things slow down a bit. After all, employees and clients are coming and going on vacations, and many are working trimmed “summer hours.” But this season is a great...
How to Make Promotional Items Work for Your Brand
For Promotional Items, The “What” and The “Who” Are Both Important In my last post, I emphasized that promotional items still work. Further, they do so more effectively than virtually any other kind of advertising. And that’s not just a...
Levelwear Promotional Apparel Will Get Your Brand Noticed
It’s Time to Take Your Promotional Apparel to a Whole New Level with Levelwear Promotional apparel is always popular but let’s face it, it is usually pretty run-of-the-mill stuff. Now there is nothing wrong with the great, quality promotional apparel we...
Love Promotional Items? Thank a MiPPA Member!
Proud to Join the MiPPA Board! If you’re a regular reader, you know this space is rarely about me. It isn’t today, either, really; it’s about the power of promotional items. But I want to share the news that I’ve joined the Board of Directors of the Michigan...
6 Ways to Make Promotional Items Work for Your Brand
Give Promotional Items Wisely to Get Great Benefits I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts whether or not they really work. From my experience, the answer to that last question is an easy “yes”—but only...