How to Ensure Your Custom Labels Stick

Preventing Problems with Your Custom Labels Labels on consumer and business-to-business products carry your brand identity to market. What you put on the outside of that jar, can, box or bag matters. It is the only thing that differentiates you from your competition...

How to Make Your Marketing Memorable with Print

Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...

How to Engage Prospects AND Customers with Print Marketing

Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...

How Your Business Can Stand Out with Print Marketing

Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...

How to Reach Millennials with Print Marketing

Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...

How Your Business Can Benefit from Diversification in Print Marketing

Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the U.S consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.”...

5 Invaluable Features of Print Marketing

Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...

Are Millennials Impressed with Print Marketing?

Your Business Will Benefit from Knowing The Answer Many people think that millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because the truth is, millennials...
Print Marketing Goes Interactive

Print Marketing Goes Interactive

Print Can Make Your Brand More Alive Than Ever You’ve probably heard somebody describe a print ad that “jumped off the page.” Well, to quote an old cliché  (bad grammar and all) – you ain’t seen nothin’ yet! There are some amazing things going on in the area of print...

How to Address “Motion” Wastes Through LEAN Manufacturing

Waste #3: Processing – Part 5 of 8: Addressing the Seven Wastes in LEAN Manufacturing with Corporate Kiosk The seven wastes identified in LEAN manufacturing were the subject of an extremely popular post when first published. Therefore we’ve been revisiting the...

Is Print Finally Dead?

Print Is Not Only Stirring But Stirring Up Sales I almost have to laugh whenever this comes up…but it still comes up! Critics, most working far outside their area of expertise, see all the hype about digital this and digital that. They read another article about...

Print Management? Here’s How to Take Control

A Smarter, Less Stressful Approach to Printing Needs Control freak?  If you manage a small or mid-sized business or play a key role in a larger one, you may feel you have to be these days. For many of us, the ever-faster pace of business today gives us the feeling...

Are You Making this Costly Mistake with Your Printing?

Is Your Print Supply Chain Managing YOU? “We figure out how to print things when we need to.” Not an uncommon attitude, and at face value it seems to make sense. But when I hear it from business owners or managers, it means they are probably spending a lot more time...

Could Ecobranding Save Money On Printing Services?

Will Ecobranding Save Money on Printing Services? I’ve been writing about print supply chain management in recent weeks. And that’s not by accident. I think it’s one of the areas in which we can do the most good for our clients. Our company was founded on new ways to...

How to Save Time and Money with Printing Services

Printing Jobs are Not DIY Projects Who among us hasn’t painted a room, or tackled a weekend project around the house? But most of us are smart enough to know (or learn pretty quickly, as in my case) what things we are better off having professionals handle. Think...

No Time to Manage Your Printing Needs? Here Is Your Answer

Print Management Is a Better Way to Handle Your Printing Owning or managing a business is a snap, right? Ha, I didn’t think so. Today’s competitive environment adds pressure every day. It’s more difficult than ever to keep things running properly and profitably, yet...

What Is Print Supply Chain Management?

Print Supply Chain Management: An Opportunity for Profit I’ve given this post a pretty basic headline. And I’ll answer the question it asks in a moment. But first, let’s look at why people are losing money in business by failing to understand what print supply chain...

Print-On-Demand Solution Saves State Agency Nearly $1 Million

Print-on-Demand Turns Creativity into Productivity If you are a regular reader, you know that I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or...

What Are Managed Print Services And Does Your Business Need Them?

See How Printing Is Handled at Today’s Successful Companies with Managed Print Services You can find many definitions online for managed print services. Some of them come from a very limited perspective, as if maintaining a few printers and copy machines were all you...