Should You Forget Print at Your Next Trade Show? 

Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...

Looking for Business Cards? STOP. Here’s Why   

With The One-Off Approach, Success ISN’T in the Cards Recently, our chief marketing officer mentioned to me that many visitors to our website have used Google My Business to search for “business cards near me.” Of course, we appreciate the business. But I think...

Six Ways “Sensory” Print Makes Sense for Your Business

Print Connects; Digital Disappears On Thursday I discussed the sensory benefits of print and I shared an article by Martin Lindstrom that provided strong support. It’s the difference between something that engages multiple senses, something you can hold in your hand,...

Is Your Brand Missing Out on The Sensory Benefits of Print?       

Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But the truth is,...

How Top Executives Save Big Money on Print

Why Managed Print Services?  Part 2: They’re Profitable On Tuesday, I discussed the benefits of managed print services for businesses of all sizes. With an experienced print management partner looking out for you, your company will see reduced printing and...

Procuring the Best Custom Labels: Part 3 – Personalization

Labels Customized to Perform for You A label or tag conveys important information, naturally. It might identify a product, carry distribution or tracking information or a dozen other things. But if you want the best custom labels for your business, you must consider...

The Best Print On-Demand Partner for Anything You Put Ink On!

Make Quality Connections With Customers and Prospects In a few recent posts, I have talked about the value of print-on-demand. We’ve been doing it for a long time and have the experience to know what we’re talking about. That’s important, and my topic today. Here’s...

GoToPrint…What is It and Why Should It Be Part of Your Business Plan?

GoToPrint Helps Perfect Your Presentations If you’re not exactly sure what “GoToPrint” means, both you and your business are about to get a valuable boost. GoToPrint is an amazingly versatile sales enablement service. It simply helps your business look better and more...

Print Management Companies Are Keeping A Secret From You

When Comparing Print Management Companies, There is a Secret to Choosing The Right Partner I’m not claiming to be impartial here, but I’m going to share a basic truth. The top print management companies are keeping a secret from you. That secret lies in similarity in...

6 Print Management Tips Your Organization is Missing – Part One

Print Management is Really Time and Money Management Are you a CPO or do you hold another position with managerial responsibility for print purchasing and procurement? If so, I hope you didn’t miss last Tuesday’s post, in which I shared some of the top blogs for...

Elect Print Management and Your Team Always Wins  

Check Out Some Returns You’re Really Going to Like Happy Election Day!  I’d like to spend today’s post doing a little campaigning myself – but not for any politician. You may not be running for office, today, but chances are good you’re running an office. Want...

Celebrating #IPD18 International Print Day 2018 Together!

Promoting Print Proudly Happy International Print Day 2018! #IPD18 is a big day for those of us in the industry. But it’s also a big day for those who appreciate and prefer their communications, books and important documents printed on paper. (That means just about...

3 Print and Paper Myths That Could Be Messing with Your Business

Don’t Let These Myths Lead You into Business Missteps If you run a business, you face plenty of obstacles: costs, competition, and staffing issues to name a few. And that’s fair; marketplace realities (and how you respond to them) dictate the success of any business....

3 Ways Banks Benefit from Printing Services

Discover How Printing Services Can Benefit Your Financial Institution by Enhancing Efficiency and Engaging Customers For banks and other financial institutions, the proverbial “price of entry” is clearly accuracy. But beyond that, other things help determine success....

Preventing Problems with Product Kitting and Fulfillment Services

How to Avoid Problems with Product Kitting and Fulfillment Services Sometimes a good idea fails due to bad execution. Think of the six neighborhood guys that decided to meet to shovel the deep snow off an elderly neighbor’s driveway. When they got there, they...

Is Your Business Benefitting from Kitting and Fulfillment?

The Best Way to Shape Up What You’re Shipping Out For those not yet familiar with the term, we covered “what is kitting and fulfillment” in a recent post. But let’s say you know very well what the term means. Perhaps you simply aren’t sure how kitting and...