Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...
Print Connects; Digital Disappears On Thursday I discussed the sensory benefits of print and I shared an article by Martin Lindstrom that provided strong support. It’s the difference between something that engages multiple senses, something you can hold in your hand,...
Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But those fleeting...
On-Demand-Print Saves Money. And Builds Business. Last week, I wrote about the benefits of managed print services. There were many, but the one that probably captured most people’s attention was variable on-demand print. (It probably didn’t hurt that I mentioned a...
Why Managed Print Services? Part 2: They’re Profitable On Tuesday, I discussed the benefits of managed print services for businesses of all sizes. With an experienced print management partner looking out for you, your company will see reduced printing and promotional...
The Best Forms Help Your Business Function Today, I’d like to discuss something that, frankly, may not be “top of mind” for you. With the countless challenges you face in your business every day, you may not spend much time thinking about your business forms. But I’d...
Labels Customized to Perform for You A label or tag conveys important information, naturally. It might identify a product, carry distribution or tracking information or a dozen other things. But if you want the best custom labels for your business, you must consider...
Make Quality Connections With Customers and Prospects In a few recent posts, I have talked about the value of print-on-demand. We’ve been doing it for a long time and have the experience to know what we’re talking about. That’s important, and my topic today. Here’s...
GoToPrint Helps Perfect Your Presentations If you’re not exactly sure what “GoToPrint” means, both you and your business are about to get a valuable boost. GoToPrint is an amazingly versatile sales enablement service. It simply helps your business look better and more...
When Comparing Print Management Companies, There is a Secret to Choosing The Right Partner I’m not claiming to be impartial here, but I’m going to share a basic truth. The top print management companies are keeping a secret from you. That secret lies in similarity in...
Print Management is Really Time and Money Management Are you a CPO or do you hold another position with managerial responsibility for print purchasing and procurement? If so, I hope you didn’t miss last Tuesday’s post, in which I shared some of the top blogs for...
We’re Thrilled. But it’s Good News for YOU, Too. UPDATE 2-20-2020: Superior Business Solutions wins 4th consecutive Best of Print & Digital Award! Okay, I’ve been dropping hints for a while now. But it’s finally official. For the third consecutive year, Superior...
Check Out Some Returns You’re Really Going to Like Happy Election Day! I’d like to spend today’s post doing a little campaigning myself—but not for any politician. You may not be running for office, today, but chances are good you’re running an office. Want that...
Promoting Print Proudly Happy International Print Day 2018! #IPD18 is a big day for those of us in the industry. But it’s also a big day for those who appreciate and prefer their communications, books and important documents printed on paper. That means just about all...
Don’t Let These Myths Lead You into Business Missteps If you run a business, you face plenty of obstacles: costs, competition, and staffing issues to name a few. And that’s fair; marketplace realities (and how you respond to them) dictate the success of any business....
Proof Positive That Print Helps Your Businesses Succeed Thursday I talked about offering customers the choice of printed invoices and statements, rather than a “digital only” system. I shared research from Two Sides North America that proves consumers are less...
Printing Services Can Benefit Your Financial Institution by Enhancing Efficiency and Engaging Customers For banks and other financial institutions, the proverbial “price of entry” is clearly accuracy. But beyond that, other things help determine success. I’m...
How to Avoid Problems with Product Kitting and Fulfillment Services Sometimes a good idea fails because of bad execution. Think of the six neighborhood guys that met to shovel the deep snow off an elderly neighbor’s driveway. When they got there, they discovered they...
The Best Way to Shape Up What You’re Shipping Out For those not yet familiar with the term “what is kitting and fulfillment” that we covered in a recent post. Let’s say you know very well what the term means, but perhaps you simply aren’t sure how kitting and...
Preventing Problems with Your Custom Labels Labels on consumer and business-to-business products carry your brand identity to market. What you put on the outside of that jar, can, box or bag matters. It is the only thing that differentiates you from your competition...
