Do Millennials Respond to Direct Mail Campaigns?

Do Millennials Respond to Direct Mail Campaigns?

When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
Thank You WOOD TV8 eightWest for Having Us On!

Thank You WOOD TV8 eightWest for Having Us On!

West Michigan Business Is Ready For Its Closeup On Monday morning I appeared as a guest on a popular local morning television show. It’s a “magazine” format show called eightWest on WOOD-TV Channel 8, here in West Michigan. Two other guests joined me...
How to Save Time in Your Workday with Managed Print Services

How to Save Time in Your Workday with Managed Print Services

How Will You Spend the Time Managed Print Services Will Save You In Your Workday? Okay, I won’t deny it. This post is aimed at getting you to do something. But honestly, it’s just as much about what you ought to stop doing. That is, wasting costly amounts of time and...
Ready to Choose a Commercial Printer? Here Are 5 Tips That Will Help

Ready to Choose a Commercial Printer? Here Are 5 Tips That Will Help

For Commercial Printing, the Right Choice Makes Sense – and Money In Tuesday’s post, I talked about the importance of commercial printing to businesses today, working hand in hand with digital platforms to meet consumers wherever they access information. Today,...
How to Save Money and Manpower on Commercial Printing

How to Save Money and Manpower on Commercial Printing

Commercial Printing Is More Important (and Easier) Than Ever All things digital remain the trendy topic today, but commercial printing is a more central part of business than it has ever been. That’s because most businesses run day-to-day operations on printed forms....
Catalogs Are Back as Reimagined Sales Enablement Tools

Catalogs Are Back as Reimagined Sales Enablement Tools

Are Catalogs Dead as Sales Enablement Tools? Are catalogs dead? Some think that. And it may be true if your idea of a catalog is one of those six-inch-thick tomes that weighed a ton and did their best work raising you to the dinner table when you were 5. That kind of...
Want to Make Printing Services Easy AND Save Time and Money?

Want to Make Printing Services Easy AND Save Time and Money?

Here’s How to Make Printing Services Easy to Save Time and Money Maybe you’ve noticed those “dollar stores” popping up everywhere these days. I’m fine with that—a dollar store can be a convenient place to grab an item or two quickly, at a pretty reasonable...
Automotive Forum Highlights Global Supply Chain Management Needs

Automotive Forum Highlights Global Supply Chain Management Needs

International Forum on Automotive Manufacturing Works to Fill Supply Chain Needs It’s been a very productive and interesting month. Today I’d like to share one especially relevant reason. Recently, the Michigan Economic Development Corporation invited us to...
Print On Demand and Take Control of Your Time in 2017

Print On Demand and Take Control of Your Time in 2017

Protect Your Time in 2017 and Print-On-Demand We’ve spoken here before about our love-hate relationship with technology. We appreciate the efficiency of new developments can bring. But we also feel more and more pressure to keep up—to stay current. As one friend put...
2 Online Printing Services You Can’t Live Without

2 Online Printing Services You Can’t Live Without

2 Hassle-Free Online Printing Services to Make You and Your Business Look Good As I mentioned last week, printed materials aren’t going anywhere. You use them in a hundred ways in the course of doing business. But if you are still getting them in the traditional ways,...
Commercial Printing for Multiple Locations Doesn’t Have Be Difficult

Commercial Printing for Multiple Locations Doesn’t Have Be Difficult

Saving Time and Money is Central to Commercial Printing Success Is commercial printing important to your business? How many printed materials does your company use? Don’t forget all the documents, labels, tags, envelopes, routing slips, time sheets, W-2’s and a...
6 Sales Enablement Tools for Your Business to Use in 2017

6 Sales Enablement Tools for Your Business to Use in 2017

Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...
2 Printing Services That Save You Time and Money

2 Printing Services That Save You Time and Money

Save Time and Money with These 2 Printing Services Many high-profile changes in today’s business operations have come as a result of the internet, including the Internet of Things (IoT) and other advances that have improved supply change management. Much of the...