What is Kitting and Fulfillment?

Are Your Mailings Packed with Efficiency? Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…”   Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of...

How to Make Your Marketing Memorable with Print

Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...

How to Engage Prospects AND Customers with Print Marketing

Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...

How Your Business Can Stand Out with Print Marketing

Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...

How to Reach Millennials with Print Marketing

Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...

How Your Business Can Benefit from Diversification in Print Marketing

Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the U.S consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.”...

5 Invaluable Features of Print Marketing

Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...

Facebook Failing You? Print Marketing Won’t

Facebook’s in the Digital Doghouse. Switch to Print Marketing and Succeed You’ve heard an endless stream of stories related to Facebook recently. They range from surprise algorithm changes to the uncomfortable “revelation” that Facebook shares ALL of our...

Are Millennials Impressed with Print Marketing?

Your Business Will Benefit from Knowing The Answer Many people think that millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because the truth is, millennials...
Print Marketing Goes Interactive

Print Marketing Goes Interactive

Print Can Make Your Brand More Alive Than Ever You’ve probably heard somebody describe a print ad that “jumped off the page.” Well, to quote an old cliché  (bad grammar and all) – you ain’t seen nothin’ yet! There are some amazing things going on in the area of print...

4 Things to Look For When Choosing a Print Management Partner

Here’s How to Hire Proven Print Management Performers Last week, I talked about how you could save a great deal of money and employee time in how you manage your company’s printing needs. Rather than spending your valuable time on it, or putting it on the...

7 Promotional Marketing Items to Increase Sales at Auto Dealerships

You Won’t Get Their Business If You Don’t Get Their Attention with Promotional Marketing Items! Running an auto dealership is no small undertaking. It requires complex planning and financial acumen, as well as a great understanding of what customers are seeking. But...

How to Save Money and Manpower on Commercial Printing

Commercial Printing Is More Important (and Easier) Than Ever All things digital remain the trendy topic today, but commercial printing is a more central part of business than it has ever been. That’s because most businesses run day-to-day operations on printed forms....

Are QR Codes Dead or Will They Work for Your Business?

QR Codes for Sales Enablement? Read (Don’t Scan) This Post. Last week, I published a post about QR codes, and how you can easily create a Google maps QR code for your business. It’s a simple way to help consumers locate your business or office with a simple...

Want to Make Printing Services Easy AND Save Time and Money?

Here’s How to Make Printing Services Easy to Save Time and Money Maybe you’ve noticed those “dollar stores” popping up everywhere these days. I’m fine with that – a dollar store can be a convenient place to grab an item or two quickly, at a pretty reasonable...

Automotive Forum Highlights Global Supply Chain Management Needs

International Forum on Automotive Manufacturing Works to Fill Supply Chain Needs It’s been a very productive and interesting month. Today I’d like to share one especially relevant reason. Recently, the Michigan Economic Development Corporation invited us to...

Think Millennials Don’t Like Print? Think Again

Print Does Wonders For Millennials If you think of millennials as  “kids with their faces buried in smartphones all day”  you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...

2 Ways to Improve Print Supply Chain Management and Improve Your Workday

Improve Print Supply Chain Management and Improve Your Sales and Your Workday A supply chain isn’t a  fixed asset. It’s a dynamic system that is always subject to improvement. If your approach is “set it and forget it” then you might just be forgetting about an...

The Power of Print is Back for Marketing

Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...