IRC Labels Grab Attention And Sales! Think of the aisles of your local supermarket. All those products just sitting there, waiting and hoping to be “chosen” by a cart-pushing shopper. If you are the manufacturer of one of those products, it can be a marketing...
Many Locations? You Need One Quality Standard for Print Chances are good that your enterprise operates in more than one location. If you are in manufacturing, you may have several production facilities, warehousing and administrative offices. Perhaps you are a retail...
Your Print Supply Chain and Promotional Product Management is Too Important For The “Deal of the Day” In a recent post, I talked about the importance of taking a consultative approach, rather than dealing with print projects or promotional product order as a “one-off”...
Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...
The Answer, Much to the Experts’ Surprise, Is….Technology! It’s actually rather ironic. As I’ve mentioned here before, many self-appointed experts claim that print is diminishing in importance, and that we are headed toward a paperless society. And the reason most...
For Ford VP, Progress Begins on Paper It may seem like a recurring theme around here, but my brother Bill passed along another strong piece of evidence to me that even in this e-obsessed world, paper is more important than ever. And it’s time for those who have...
A Working Guide to the Channel that WORKS I can remember a time when consumers were not particularly enchanted with direct mail. But amidst all the chaotic new developments on the marketing landscape in recent years, a strange and wonderful thing has...
When you think about marketing that packs a punch, your thoughts most likely turn to the list, the pitch, and the incentives. But when it comes to the design, how much thought do you put into your images and the color of your graphics? As long as they look good, is...
Direct Mail in an E-Mail World With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources. Direct mail lives in an e-mail world, so it can’t be as important. Think again. Direct mail...
Standard Register is a leader in the healthcare, financial services, commercial business and industrial markets. They are also big in the industry of print services, promotional products, and technology; so when the announcement came that the Dayton, Ohio company,...
Think Print and Paper Isn’t Sustainable? Think Again! Paper has been an essential part of communication and culture across the world for a very long time, and it’s still an indispensable resource in today’s society. Especially in marketing, businesses have a...
What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...
All around us, we hear about the benefits of going paperless. When it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries a gravitas that inspires confidence and...
Critics say corporate brochures are glossy, brag-and-boast budget suckers that virtually no one reads. How can evolve your corporate brochure beyond the traditional? Turn it into a conversation starter that people want to read? 1. Start with a strategy. Every brochure...
