5 Ways to Invest in Marketing That Pay Off BIG!
Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
Time to Celebrate and Catch Up: Our 2020 Top 10 List!
Our Most-read Print and Promo Blog Posts of the Year I’d like to start today’s post with a big THANK YOU! Why? Well, this has been a very challenging but rewarding year. I’m grateful for the fact that even with all the distractions, traffic to this blog nearly doubled...
Business Continuity & Disaster Recovery Services – Part 2: Choosing the Best Print Center for “At Ready” Outsource Work
Have Your Print Center “At Ready” for Outsource Work and Help Your Business Survive Increased Demand…or Impending Disaster In Tuesday’s post, I talked about the importance of having a Business Continuity (BC) and Disaster Recovery (DR) plan in place....
Easily Differentiating Digital Ink Sets and Print Processes
A Primer to Printing on Fabric You might say today’s post is “cut from a different cloth.” That is, in most of my posts I talk about printing business forms, proposals, and collateral materials like brochures and flyers. But I don’t want you to think Superior is only...
Variable Print-On-Demand Helps Boost Under-Performing Piggly Wiggly Store
Customized Mailing a “Pig” Success If you follow this blog regularly, you know that I often sing the praises of variable print-on-demand. It’s a great way to customize information for individual customers and prospects to addresses their unique situations and...Are Printed Promotional Calendars Old School or Still Cool?
Printed Promotional Calendars Will Never Be Outdated…Here’s Why! Ever wonder why you still see so many printed calendars around, even with all the high-tech digital calendars on iPads, smartphones and more? Simple. People like them. And people use them....2 Easy Ways to Increase Productivity with Print
It’s the Time Want to grow your business or organization? Here’s a tip: spend more time on it. But before you roll your eyes, notice I didn’t say anything about working harder or longer hours. I simply mean spending more time on your actual business by tapping...Should You Forget Print at Your Next Trade Show?
Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...Is Your Brand Missing Out on The Sensory Benefits of Print?
Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But the truth is,...On-Demand-Print Saved Them Nearly $1 Million. How Much Could Your Organization Save?
On-Demand-Print Saves Money. And Builds Business. Last week, I wrote about the benefits of managed print services. There were many, but the one that probably captured most people’s attention was variable on-demand print. (It probably didn’t hurt that I mentioned a...The Best Business Forms Are Here…and They’re Superior
The Best Forms Help Your Business Function Today, I’d like to discuss something that, frankly, may not be “top of mind” for you. With the countless challenges you face in your business every day, you may not spend much time thinking about your business forms. But I’d...Making Print-On-Demand Work Like Magic
Not Hocus-Pocus, But Marketing Focus Almost any company would agree with this statement: a great salesperson has the ability to quickly determine a prospect’s main areas of interest or concern and address those areas effectively. But that can only happen with a sales...3 Winning Ways to Use QR Codes
Stop Wondering About QR Codes and Start Winning Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting....
Making Promotional Marketing Programs Work Better
A promotional product management plan with our custom online company store called Corporate Kiosk™, is an advanced e-procurement technology solution and fulfillment platform that allows you to make all critical decisions about promotional items in advance.