5 Ways to Invest in Marketing That Pay Off BIG!  

5 Ways to Invest in Marketing That Pay Off BIG!  

Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
Time to Celebrate and Catch Up: Our 2020 Top 10 List!

Time to Celebrate and Catch Up: Our 2020 Top 10 List!

Our Most-read Print and Promo Blog Posts of the Year I’d like to start today’s post with a big THANK YOU! Why? Well, this has been a very challenging but rewarding year. I’m grateful for the fact that even with all the distractions, traffic to this blog nearly doubled...
Easily Differentiating Digital Ink Sets and Print Processes

Easily Differentiating Digital Ink Sets and Print Processes

A Primer to Printing on Fabric You might say today’s post is “cut from a different cloth.” That is, in most of my posts I talk about printing business forms, proposals, and collateral materials like brochures and flyers. But I don’t want you to think Superior is only...

Are Printed Promotional Calendars Old School or Still Cool?   

Printed Promotional Calendars Will Never Be Outdated…Here’s Why! Ever wonder why you still see so many printed calendars around, even with all the high-tech digital calendars on iPads, smartphones and more? Simple. People like them. And people use them....

2 Easy Ways to Increase Productivity with Print  

It’s the Time Want to grow your business or organization? Here’s a tip: spend more time on it. But before you roll your eyes, notice I didn’t say anything about working harder or longer hours. I simply mean spending more time on your actual business by tapping...

Should You Forget Print at Your Next Trade Show? 

Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...

Is Your Brand Missing Out on The Sensory Benefits of Print?       

Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But the truth is,...

Making Print-On-Demand Work Like Magic

Not Hocus-Pocus, But Marketing Focus Almost any company would agree with this statement: a great salesperson has the ability to quickly determine a prospect’s main areas of interest or concern and address those areas effectively. But that can only happen with a sales...

3 Winning Ways to Use QR Codes

Stop Wondering About QR Codes and Start Winning Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting....
Making Promotional Marketing Programs Work Better

Making Promotional Marketing Programs Work Better

A promotional product management plan with our custom online company store called Corporate Kiosk™, is an advanced e-procurement technology solution and fulfillment platform that allows you to make all critical decisions about promotional items in advance.

What is Kitting and Fulfillment?

Are Your Mailings Packed with Efficiency? Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…”   Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of...

How to Make Your Marketing Memorable with Print

Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...

How to Engage Prospects AND Customers with Print Marketing

Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...

How Your Business Can Stand Out with Print Marketing

Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...