Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30%. For the past decade, the museum had been using direct mail as its primary way to solicit donations. After years of...
Have you joined the ranks of marketers benefitting from personalized URLs? If not, why not? Personalized URLs are a highly effective way to increase response rates and gather more information about your customers. Personalized URL campaigns use the ability of digital...
In order to produce a successful 1:1 printing campaign, all you need is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but once you have the data, you have to figure out what to do with it. Often,...
It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as these applications have developed, software is making this technology accessible to everyone, whether the pieces are created...
The number of people checking emails on mobile devices is increasing each day. You need to do a little research and see how much of your target audience is using their mobile phones before dedicating resources to optimize your emails for mobile. Every marketer knows...
Data can be so overwhelming. It can direct your companies in many ways. One of the first things a company must do is figure out what is essential to making their business successful. Once this is determined, you can figure out how to break your data down, and what...
Content is key no matter what marketing materials you are working on. Stuffing websites and posts with key words use to increase your search rankings, but in today’s world that is not going to cut it. Search engines are not only looking for the quantity, but the...
Web to print is growing! There are so many benefits such as maintaining brand consistency, customized content, and controlled timing and delivery amounts. We know that our customers find using web to print a lot more convenient and appreciate that we have taken on...
At Superior Business Solutions we work with all of our clients to identify, target, and reach prime prospects with 1-to-1 marketing strategies. We know how each print, digital, and social application works, we understand how each can integrate and work together for...
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