Golf Outings: A Stroke of Genius for Promotional Marketing

Golf Outings: A Stroke of Genius for Promotional Marketing

Name and Claim Outings and Events with Promotional Products There are plenty of places that promotional products make very good sense. That’s the whole reason for our current series on promotional marketing programs for your business. But today, I’d like to focus on...
Are You Ashamed of Your Business?

Are You Ashamed of Your Business?

Is Your Promotional Marketing Hiding Behind Name Brands and Just Plain Hiding YOURS? Today, I’m posting another installment in a series on the valuable promotional marketing programs your business might be missing. And this one starts with a pretty tough question for...
Promotional Marketing Helps Your Direct Mail DO More

Promotional Marketing Helps Your Direct Mail DO More

Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
10 Promotional Marketing Programs Your Brand May Be Missing?

10 Promotional Marketing Programs Your Brand May Be Missing?

What are the 10 Promotional Marketing Programs Your Brand May Be Missing? In this first post in our series, find out about how a custom company store for promotional products can lead the way for many of your marketing programs.

How to Choose the Best Promotional Umbrellas

How to Choose the Best Promotional Umbrellas

Choose Carefully So You Don’t Get Soaked On Tuesday, I shared some research on the value of including umbrellas in your promotional marketing program. To put it simply, consumers love them and hang onto them longer than almost any other promotional marketing...
Are Promotional Umbrellas Worth the Spend?

Are Promotional Umbrellas Worth the Spend?

New promotional items are popping up all the time that you can stock in you custom online company store for promotional products, including … umbrellas! Find out how effective these brand ambassadors can be for you at your next trade show or marketing event.

How to Engage Prospects AND Customers with Print Marketing

How to Engage Prospects AND Customers with Print Marketing

Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...
How Your Business Can Stand Out with Print Marketing

How Your Business Can Stand Out with Print Marketing

Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...
Facebook Failing You? Print Marketing Won’t

Facebook Failing You? Print Marketing Won’t

Facebook’s in the Digital Doghouse. Switch to Print Marketing and Succeed You’ve heard an endless stream of stories related to Facebook recently. They range from surprise algorithm changes to the uncomfortable “revelation” that Facebook shares ALL of our...
How to Create an Online Company Store for Promotional Items

How to Create an Online Company Store for Promotional Items

Imagine having a carefully selected group of promotional items ready for simple ordering and reliable fulfillment. That’s what an online company store can do. And big benefits such as quality and consistency, the removal of stress and wasted time while maximizing the benefits of custom company promotional items.

Why Inspiration Matters to Your Sales Process

Why Inspiration Matters to Your Sales Process

See What a Positive and Proactive Sales Process Looks Like Last week, I shared a post that contained “Inspirational Quotes to Get You Through Your Workday.” I promised that today, I would discuss why inspiration—backed with the right tools and discipline—is essential...
Using Variable-Print Technologies for Marketing Enablement

Using Variable-Print Technologies for Marketing Enablement

Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...
Assessing the Marketing Enablement Benefits of SMS Text Marketing

Assessing the Marketing Enablement Benefits of SMS Text Marketing

Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
How QR Codes Work as a Marketing Enablement Tool

How QR Codes Work as a Marketing Enablement Tool

Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...
Will proLEAD Lead Generation Work as a Marketing Enablement Tool?

Will proLEAD Lead Generation Work as a Marketing Enablement Tool?

Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only look at the...
Assessing Marketing Enablement Services

Assessing Marketing Enablement Services

Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Need Custom Pens in a Rush?

Need Custom Pens in a Rush?

Custom Pens Get Results. And Right Now You Can Get Them Faster. This post is about all about custom pens, so let’s get to the point. First, custom pens are an excellent promotional item to hand out at this time of year. Second, our special November offer means...
How to Make a Custom Branded Calendar Your Customers Will Beg For

How to Make a Custom Branded Calendar Your Customers Will Beg For

How to Make a Custom Branded Calendar That Works for Your Business AND Your Customers and Prospects Custom branded calendars remain one of the most popular promotional gifts a business can distribute to customers and prospects. The more pressed and over-scheduled our...
10 Luxe Promotional Gifts for the Holidays

10 Luxe Promotional Gifts for the Holidays

Remember Them with These Promotional Gifts—and They’ll Remember You. It’s not too early to think about how you’re going to recognize your best partners and customers during the holiday season. Think about how important they are to your success. It just makes little...