Easily Differentiating Digital Ink Sets and Print Processes
A Primer to Printing on Fabric You might say today’s post is “cut from a different cloth.” That is, in most of my posts I talk about printing business forms, proposals, and collateral materials like brochures and flyers. But I don’t want you to think Superior is only...
FREE Custom Pens for Your Promotional Marketing Success
FREE Personalized, Custom Pens for Prospecting? Call that “Success, INK” I’ll be telling you about a terrific offer today, so quick, grab a pen. No, don’t write with it, look at it. Chances are good that the pen you grabbed has a company’s name or logo on...
5 Winning Ways to Use Promotional T-shirts
How Popular Are Promotional T-Shirts? Well, in a 2019 study, we learned that 80% of consumers own promotional t-shirts, 63% of consumers keep them for over a year and 47% keep them for TWO YEARS OR LONGER. That’s a lot of ROI for your marketing dollar and proves how great they are for a promotional gift or giveaway.
Are Printed Promotional Calendars Old School or Still Cool?
Printed Promotional Calendars Will Never Be Outdated…Here’s Why! Ever wonder why you still see so many printed calendars around, even with all the high-tech digital calendars on iPads, smartphones and more? Simple. People like them. And people use them....
12 Mining Industry Promotional Items to Unearth Added Sales and Safety
Employees and Prospects Will “Dig” These Promotional Products The American mining industry is booming, with significant growth in crude oil and natural gas production in the last several years. The increased need for many other minerals such as copper and...
2020 Pantone Color of the Year Is a Look Back to Move Forward
Pantone Color of 2020 Is 19-4052 Classic Blue I’m feeling a little blue today. To be honest, I’m feeling a lot of it. But not because I’m sad or unhappy. I’m just celebrating the announcement of Pantone’s Color of the Year for 2020: Classic Blue. And I think it’s an...
6 Effective Ways to Use QR Codes to Increase Business Easily and Inexpensively
They’re More Effective Than Ever Is smart marketing dead? Is effective sales strategy dead? No, of course not. So I wish people would stop asking the question “Are QR codes dead?” because that question is just as silly. In fact, here’s a much better question:...
36 Promotional Kits Your Prospects Won’t Forget: Part 1 – The Standouts
Promotional Kitting Creates a Memorable Connection to Build Sales In a recent post, I talked about the value of promotional kitting. (Why give those important people one promotional gift when a thoughtfully designed kit or bundle can delight them with multiple items?)...
9 Sales & Marketing Enablement Services That Build Business: Part 2
Marketing Enablement Helps Prospects Become Customers In my last post, I began a short series on how sales and marketing enablement can help maximize the results of your sales efforts. It covered three sales enablement services that set the stage for a more focused...
9 Time-Saving Sales & Marketing Enablement Services
Save Time and Build Business With Sales Enablement—Part 1 of 2 You’re in business for a reason. Even if you love every minute on the job, your primary goal is to make sales (Or with a non-profit or advocacy group, change opinions or perceptions). You will benefit from...
Stickers Are Hot! Is Your Brand Taking Advantage?
When Stickers Adhere, It’s “Your Ad Here” In Tuesday’s post, I wrapped up a series on promotional items ideal for companies involved in the automobile industry. One of them was stickers (bumper, window and more). It occurred to me some of you might...
11 Top Tech Promotional Items for Summer Marketing
Stock your custom online company store with tech related on-the-go logo branded promotional items! Promotional products increase brand awareness, generate sales, and your customers are taking their tech everywhere, including summer vacations. So be sure to have the hottest tech promotional items for them this summer!
Why GoToPrint Should Be Part of Your MARKETING Plan
GoToPrint Makes Your Promotion More Personal … and Effective In Tuesday’s post, I quickly explained “GoToPrint” and how it improves your important business documents like proposals, reports, manuals, catalogs and more. With this advanced print management technology,...
5 Reasons Your Brand Needs Promotional Marketing
Help Consumers Bond with Your Brand In the last couple of posts, I offered my thoughts on why promotional marketing is such an excellent tool, whether your business is doing well or needs some help. Today, I’d like to talk about the reasons it is so good for your...
Business is Good? You Still Need to Market Yourself!
When things are going good, it’s not time to be complacent. Staying on top of your marketing goals with brand awareness and messaging will keep the momentum going. Have a plan, have a strategy and utilize an online company store to effectively manage it all.
Is RFID Building Your Business?
RFID Builds a Business in Many Ways Last week, I wrote about the value of RFID technology, and the great improvement it represents over other automatic identification technologies. I mentioned that we are ready and able to offer you help with RFID, whether you are...
Looking for CHEAP Promotional Items?
STOP! You Could Be Damaging Your Brand. It is understandable that you want to shop wisely for promotional items. In many situations, you are looking for an inexpensive product bearing your name. Then you can pass it out in quantity, building brand awareness among many...
How to Waste Your Direct Mail Effort
Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.” There are plenty of direct mail success stories. But there are perhaps even more cases in...
Promotional Company Stores Get Employees Their Recognition
Give your employees the recognition and rewards that they’ve worked so hard for. Find out how a custom company store for employees can make it so they get something that they cherish for years to come.