Business is Good? You Still Need THIS!  

by Tim English - VP Superior Business Solutions on January 17, 2019

Who Says You Need THIS?  Your Customers.

Things are going great for your company. Business is humming. Time to ease back on the marketing a bit, eh? Nope. Not smart.  (Hey, on your last airline flight, did the pilot shut the engine off at 30,000 feet because the plane seemed to be doing fine?) When things are going well, It’s the perfect time dial things up a little. Especially if you do it with promotional marketing.

The American Specialty Institute (ASI) recently released the results of its 2019 Global Impressions Survey. It presents several very important findings about how promotional products are welcomed, used, kept, and displayed by recipients. They show that promotional products are an outstanding choice whether the business climate is sunny or rainy—and I’m not talking only about promotional umbrellas!

Helping Good Business Get Even Better

It’s all about momentum. When you are enjoying a business uptick or growth spurt, promotional marketing is the perfect call. It will  help you extend that positive cycle as long as possible and generate the best sales results from it

When business is good, your branding is “top of mind” to more people than ever. For a surprisingly reasonable cost, promotional products can put your success and your company name in front of hundreds or thousands of potential customers while they are most likely to have heard about you. Further, they can help cement long-term relationships with those customers now doing business with you. They turn simple transactions into long-term relationships.

Promotional Products Promote Good Will (and Profits)

I love this graphic from ASI’s 2016 survey. This “word cloud” shows how survey respondents said that receiving a promotional product made them feel. (The bigger the word, the more often that word was given as an answer.)

do people like promotional products


Frankly, I can’t imagine a better result from any advertising effort than making your potential customers “feel good.” How often does a TV commercial make you feel good?

How to Build a Booming Business

The ASI survey presented several other findings that reinforce just how big an impact promotional products can have on your customers and your company. Here are just a few:

  1. The average household in the U.S. owns 30 promotional items. That’s the number for millennials as well. And Gen X-ers average even more: 34. Consumers love, keep, and remember promotional items. Promotional items are like planting a flag for your company.
  1. Worldwide, 85% of survey respondents said they remember the names of companies that gave them promotional items. That name recognition will pay dividends for years.
  1. Promotional items are kept, on average, more than a year. They will still be sending out positive messaging about your company for months or years, depending upon the item. Great if your business stays hot – and a comforting customer reminder if it cools off.

If Your Business Is Performing Well, Give It a Promotion

If your business is performing well, give it a promotion…or more specifically, a promotional product. We would love to share our ideas on how promotional marketing can help owners and managers capitalize on positive business results. We’ve been helping businesses “work smart” for nearly 100 years.

Our ISO 9001:2015 certification is your assurance that our programs deliver results. And our customers have named us Best of Print and Digital for two consecutive years. And stay tuned for news on our possible three-peat.

Make sure that the eyes of your key prospects and customers will be squarely on your company throughout its highs and lows a business can experience.

Contact Superior today for a promotional marketing audit.

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