Custom Pens and 12 Proven Promotional Marketing Wins
12 Proven Promotional Marketing Ideas for Custom Pens; Part One of Two “It’s just a pen.” If you’ve ever received (or handed out, for that matter) a custom pen and thought that, chances are we weren’t involved. That’s because we...
Get 20% Off The Hottest Promotional Items for Summer
Save 20% on The Hottest Promotional Items for Summer! Some businesses think of summer as a time when things slow down a bit. After all, employees and clients are coming and going on vacations, and many are working trimmed “summer hours.” But this season is a great...
Do Millennials Respond to Direct Mail Campaigns?
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
How to Make Promotional Items Work for Your Brand
For Promotional Items, The “What” and The “Who” Are Both Important In my last post, I emphasized that promotional items still work. Further, they do so more effectively than virtually any other kind of advertising. And that’s not just a...
Why Promotional Items Still Work
Promotional Items Earn Attention and Appreciation Marketing today is a never-ending rush to the latest technology or media channel. To be honest, I understand the obsession. Because as audiences get more and more fragmented, it’s harder to reach them. Thus, it’s...
Levelwear Promotional Apparel Will Get Your Brand Noticed
It’s Time to Take Your Promotional Apparel to a Whole New Level with Levelwear Promotional apparel is always popular but let’s face it, it is usually pretty run-of-the-mill stuff. Now there is nothing wrong with the great, quality promotional apparel we...
Can You Guess Which Brands Are Most Trusted by Consumers?
New Reader’s Digest Survey Shows Which Brands Consumers Trust The Most Walk down your average supermarket aisle, and you’ll see hundreds, even thousands of brands. Often, you’ll see plenty of familiar names in the same category, and you might think most...Direct Mail With Video? Here’s a Marketing Approach You Have to Watch
Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...Marketing With Feeling and The Importance of Storytelling
It’s Time To Get Emotional with Your Marketing In this blog, I talk a lot about things – how to get them and provide them faster, more reliably, or with better quality. That’s a worthy goal, because you, your business and your customers benefit when that...10 Top Marketing Blogs You Should Be Reading
An Eclectic Blend of Perspectives On Digital and Offline Marketing One thing I’ve noticed since I started writing this blog is that there are plenty of other people out there writing blogs, too and I learn from them every day. Especially in the area of marketing...3 Ways To Enhance Your Rackcards
Here’s How To Make Your Rackcards Stand Out From The Rest Rackcards are very affordable and an effective form of marketing. Rackcards work very well for travel, restaurant and hospitality businesses. Many times, a company’s rackcard is placed next to a...Giving Thanks Every Single Day
My Thanksgiving Thoughts – and You’re In Them Somehow, with all the goofiness, confusion, and downright evil in the world today, it’s more important than ever for me to reflect on all the good people that surround me every day. It’s uplifting. If you’re...How to Create a Corporate Holiday Card That Stands Out
Make It a Card They’ll Notice Sending out holiday greetings to thank those who’ve helped your business thrive in the past year can be a very smart idea. And doing it with a physical card that recipients can read and hold in their hands is even smarter. As more...It’s All About Direct Mail – Infographic
A Working Guide to the Channel that WORKS I can remember a time when consumers were not particularly enchanted with direct mail. But amidst all the chaotic new developments on the marketing landscape in recent years, a strange and wonderful thing has...Want to Increase Marketing Response Rates by 30% or More?
Use Data to Open Doors With Personalized URLs We hear plenty these days about the value of “relationships” with our customers. And that certainly makes sense to me. We try to make every marketing effort unique for our customers, but it’s difficult to make any...Paper Wins This “Screen Test”…What This Means For Marketing
More than likely, you’re reading this on a screen. But according to a recent study conducted by an international research company, chances are you’d rather be reading it on paper and this information has implications for marketing departments.