Has Your Business Made One of These Print Management Mistakes? In today’s ultra-competitive environment, most business people understand that they have to perform their core functions efficiently. But many businesses have yet to apply the same diligence to the area of...
GoToPrint Helps Perfect Your Presentations If you’re not exactly sure what “GoToPrint” means, both you and your business are about to get a valuable boost. GoToPrint is an amazingly versatile sales enablement service. It simply helps your business look better and more...
Find One That Matches Your Needs, Not Your Zip Code I’m happy to report that the message is getting out. Companies that stress the importance of efficiency are starting to “get it.” They realize they need to apply the same diligence to dealing with their...
When Comparing Print Management Companies, There is a Secret to Choosing The Right Partner I’m not claiming to be impartial here, but I’m going to share a basic truth. The top print management companies are keeping a secret from you. That secret lies in similarity in...
Print Works Better with a Partner and a Plan This week, I am sharing six tips that could help your organization get print and promotional products more efficiently and economically. Through the smart use of print management you not only save time and money, but...
Print Management is Really Time and Money Management Are you a CPO or do you hold another position with managerial responsibility for print purchasing and procurement? If so, I hope you didn’t miss last Tuesday’s post, in which I shared some of the top blogs for...
Managed Print Services Will Make a Healthy Difference Healthcare is a big topic of conversation these days. It has seen dramatic growth. Which, of course, is no surprise to you if you own or manage a company somewhere in that sector. In your job, you’ll face...
Time to Take Stock—and Action in Print At the end of the year, we reflect on the past; and “looking back” sounds like some sentimental journey. But it’s a logical time to take a breath and assess, with a year’s worth of perspective, how certain parts of your operation...
Check Out Some Returns You’re Really Going to Like Happy Election Day! I’d like to spend today’s post doing a little campaigning myself—but not for any politician. You may not be running for office, today, but chances are good you’re running an office. Want that...
Don’t Let These Myths Lead You into Business Missteps If you run a business, you face plenty of obstacles: costs, competition, and staffing issues to name a few. And that’s fair; marketplace realities (and how you respond to them) dictate the success of any business....
Their Choice is YOUR Opportunity I thought about giving this post a much simpler title: “Getting Paid.” Because today I’d like to follow up a bit on last week’s post, where I talked about giving customers a choice of receiving invoices and statements digitally or in...
Proof Positive That Print Helps Your Businesses Succeed Thursday I talked about offering customers the choice of printed invoices and statements, rather than a “digital only” system. I shared research from Two Sides North America that proves consumers are less...
Thinking of Going Digital? Your Customers May Not Come Along. The phrase “paper or plastic” has become an iconic cliché of modern society, and the staple of commercials and stand-up comedy routines. Grocery stores normally offer a choice, because different customers...
The Real Disaster is Not Having a Plan: Part 1 of 2 Your business doesn’t just put products or services into the marketplace. It puts food on the table for you, your employees and their families. You work hard every day to increase the success of your business....
How to Avoid Problems with Product Kitting and Fulfillment Services Sometimes a good idea fails because of bad execution. Think of the six neighborhood guys that met to shovel the deep snow off an elderly neighbor’s driveway. When they got there, they discovered they...
Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...
Your Business Will Benefit from Knowing The Answer Many people think millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because millennials want all the print...
Our Customers Have Spoken UPDATE: Superior Business Solutions has earned a three-peat with another Best of Print & Digital win for 2019! Sometimes history repeating itself can be a very good thing. I am proud and humbled to announce that Superior Business...
Print Is Not Only Stirring But Stirring Up Sales I almost have to laugh whenever this comes up…but it still comes up! Critics, most working far outside their area of expertise, see all the hype about digital this and digital that. They read another article about...
Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...
Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Is Vistaprint or Walmart Right for YOUR Promotional Product Needs? Promotional products are excellent marketing tools that offer great ROI and work to build your business. You’ve read my posts singing their praises. After all, they are the most effective forms of...
