Helpful Tip for Direct Mail: “Item-ize” It Recently, I came across an interesting blog post. It focused on how to make direct mail more effective. The author was knowledgeable, and she made some good suggestions. But she forgot the most proven “tactic” of...
Here’s To a Creative and Compelling New Year’s Idea! People love welcoming in the new year. But this New Year’s Eve, the ball-drop may not be the only thing commanding your guests’ attention. When it’s time to hand around those festive bottles of fine...
Great Advice to Tip the (Sales) Scales in Your Favor Here’s a news flash: every business is in business to make money. That includes yours and ours. And the way you do that is by offering great value and service to your customers. That leads to more, and more...
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
For Promotional Items, The “What” and The “Who” Are Both Important In my last post, I emphasized that promotional items still work. Further, they do so more effectively than virtually any other kind of advertising. And that’s not just a...
Spend Less, Get More in Printing and Promotional Items My grandfather started Superior Business Solutions in 1924. After almost 100 years in the print and promotional products business, we know a thing or two about staying ahead of the game. If you own or manage a...
You Won’t Get Their Business If You Don’t Get Their Attention with Promotional Marketing Items! Running an auto dealership is no small undertaking. It requires complex planning and financial acumen, as well as a great understanding of what customers are seeking. But...
Are Catalogs Dead as Sales Enablement Tools? Are catalogs dead? Some think that. And it may be true if your idea of a catalog is one of those six-inch-thick tomes that weighed a ton and did their best work raising you to the dinner table when you were 5. That kind of...
Proud to Join the MiPPA Board! If you’re a regular reader, you know this space is rarely about me. It isn’t today, either, really; it’s about the power of promotional items. But I want to share the news that I’ve joined the Board of Directors of the Michigan...
Print Does Wonders For Millennials If you think of millennials as “kids with their faces buried in smartphones all day” you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...
Sales Enablement Tools That Increase Success for Your Sales Team Sales don’t just happen because you are in the right place at the right time. They happen because smart sales managers and teams see a sale as the successful conclusion to a process, and the start to a...
Give Promotional Items Wisely to Get Great Benefits I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts whether or not they really work. From my experience, the answer to that last question is an easy “yes”—but only...
Turning Consumer Trends into Sales Tips: Communities Contribute to Your Success Today, we offer the final installment in our series of sales tips based upon a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. It...
Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...
Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...
Sales Tips That Solve the Too-Much-Tech Dilemma Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at...
Turn Consumer Trends Into Sales Tips Unless you are in the automotive industry, you might be thinking to yourself that Ford Motor Co. has absolutely nothing to do with sales tips or your business. You would be wrong. Here’s why. Sheryl Connelly, Global Consumer...
Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...
