The Best Sales Enablement Tools to Win MORE Business
To Sell More, Sell Smarter Sales are hard. I know that might be voted “worst news flash of the day.” But it’s worth reminding yourself that earning a prospect’s business doesn’t come easily, even to the most charming and experienced sales representatives. So today I’d...
A Dozen Don’t Miss Blogs for Sales Reps
How Kite Fishing Can Improve Your Sales Results Huh? Let me explain. There are countless blogs for sales reps, but one of the best is authored by Jill Konrath. Why? She has a quirky, but engaging style that draws you in. When I noticed her post titled “Tackling the...
How to Make Money Instead of Mistakes with Promotional Items
Failure to have an effective marketing plan can cost you money and end with missed opportunities. With an effective marketing plan in place for you next event, you can leverage your company’s online store as a resource for how to make the most of any opportunity.
Looking for CHEAP Promotional Items?
STOP! You Could Be Damaging Your Brand. It is understandable that you want to shop wisely for promotional items. In many situations, you are looking for an inexpensive product bearing your name. Then you can pass it out in quantity, building brand awareness among many...
Direct Mail and Millennials. Are You Wasting Your Money?
“Digital Natives” Are Devoted to Direct Mail In the last few posts, I have been talking about direct mail. A recent case study by the United States Post Office contained some helpful information about “advertising mail.” I passed along useful facts about...
Think “Cash is King?” Not For Sales Incentives
Promotional Products Can Be Better Motivators Let’s continue our series on promotional marketing programs that could provide big returns for your business. But today, I’m going to surprise you a little bit. And, just maybe, change your thinking. Successful salespeople...
Are You Ashamed of Your Business?
Is Your Promotional Marketing Hiding Behind Name Brands and Just Plain Hiding YOURS? Today, I’m posting another installment in a series on the valuable promotional marketing programs your business might be missing. And this one starts with a pretty tough question for...
Increasing Loyalty and Sales in Current Customers. How Can It Be Done?
Promotional Marketing Turns Good Customers into Better Ones Hope you had a great Labor Day. But it’s time for me to get back to what truly is a “labor of love”–helping make your business more successful. Today we continue our current series on promotional...
Launch New Products Higher with Promotional Marketing
How Great Ideas Get Carried Away Today, we continue our series on the valuable promotional marketing programs you might be missing out on. But this time I’d like to add something new: your new product. And I’m not only talking about cutting-edge products from the...
The Secret Sauce To Making Your Brand Memorable at Trade Shows
Make YOUR Booth the One They Remember “Hi, nice talking with you. Got a card?” My “tour” of promotional marketing program opportunities visits an old friend today: trade shows. Trade shows can be interesting, but they can also be a bit depressing. You try to meet as...
Promotional Marketing Helps Your Direct Mail DO More
Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
3 Ways Banks Benefit from Printing Services
Printing Services Can Benefit Your Financial Institution by Enhancing Efficiency and Engaging Customers For banks and other financial institutions, the proverbial “price of entry” is clearly accuracy. But beyond that, other things help determine success. I’m...
How to Choose the Best Promotional Umbrellas
Choose Carefully So You Don’t Get Soaked On Tuesday, I shared some research on the value of including umbrellas in your promotional marketing program. To put it simply, consumers love them and hang onto them longer than almost any other promotional marketing...
12 Stand-Out Promotional Marketing Items You’ve Never Thought Of
Choose Promotional Items That Make YOUR Brand Stand Out AND Build Your Business In Tuesday’s post, I gave you a few ideas for your promotional marketing program. I listed some great motivators that take you far beyond the “cheap handouts with your logo on them”...
The Best Ways to Demotivate Your Team
Are Your Workers Inspired—or Indifferent? For the last couple of weeks, I’ve been talking about how to inspire your team. This all started with a fascinating article I read in Forbes. Its key point is that you can’t motivate others; that comes from within. The best...
How to Reach Millennials with Print Marketing
Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...
Facebook Failing You? Print Marketing Won’t
Facebook’s in the Digital Doghouse. Switch to Print Marketing and Succeed You’ve heard an endless stream of stories related to Facebook recently. They range from surprise algorithm changes to the uncomfortable “revelation” that Facebook shares ALL of our...
Are Millennials Impressed with Print Marketing?
Your Business Will Benefit from Knowing The Answer Many people think millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because millennials want all the print...