Jan 19, 2021
To Win Big, You’ve Got to Give A Little….Promotional Gift! Are your marketing efforts constantly in flux as you juggle ads, social media, and Google SEO activity? I’m going to cut to the chase today. If promotional items aren’t a big part of those plans,...
Nov 24, 2020
Special Gifts for Special People Well, we’re quickly approaching the end of “what a year!” And, as I’ve mentioned in this space before, it’s a more important year than ever to remember your clients, prospects and key employees with holiday promotional gifts. But what...
Nov 3, 2020
Something You Should Know Before “Ho Ho Ho” The holidays are drawing closer, so lately I’ve been talking about your corporate holiday gifting plans. I’m assuming you are planning to be part of the trend; in recent years, the percentage of companies giving...
Oct 27, 2020
The Right Promotional Gifts Build Team Spirit and Company Success for Remote Workers…Right Away! On Thursday, I kicked off a discussion about onboarding done right, especially with so many new employees working from home. I talked about one important component...
Oct 22, 2020
The Right Welcome Works Wonders…Is Your Company Missing The Mark? You’re hiring, but a good portion of your company is on a work-from-home basis, at least temporarily. (Though more than a few businesses are considering making that status permanent after seeing...
Oct 20, 2020
A Warm and Fuzzy Way to Wrap up Your Corporate Gifting And wrap up those important clients, prospects and employees in warm comfort! You know we offer a nearly endless array of promotional items. But at this time of year, we always offer a special deal–and I...
Oct 15, 2020
It’s A Warehousing, Drop-Shipping, Anything Goes, Kitting Kind of Holiday 2020! You might remember that we talked recently about how promotional items matter more in Q4 2020 than ever before. Today, I’m going to take things a step further. Right now is a GREAT...
Apr 23, 2020
When Rebuilding Your Business, Bring Along This Tool Kit No question – businesses are suffering during the COVID-19 outbreak. But we at Superior haven’t thrived for nearly 100 years by hiding from reality, but rather by helping business through it. We have fully...
Aug 15, 2019
To Sell More, Sell Smarter Sales are hard. I know that might be voted “worst news flash of the day.” But it’s worth reminding yourself that earning a prospect’s business doesn’t come easily, even to the most charming and experienced sales representatives. So today I’d...
May 14, 2019
Stop Wondering About QR Codes and Start Winning Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting....
Sep 4, 2018
Promotional Marketing Turns Good Customers into Better Ones Hope you had a great Labor Day. But it’s time for me to get back to what truly is a “labor of love” – helping make your business more successful. Today we continue our current series on promotional...
Oct 24, 2017
Wondering How to Make Promo Work for Your Brand? I’d imagine after the last week or so, you are pretty well aware of my fondness for promotional items. Their value is hard to question. After all, consumer research tells us that they are the best-received advertising...
Oct 19, 2017
Here’s a Fresh Crop of Business and Relationship-Builders This week, I’ve been talking about how promotional products can help build a business in different industries. Today, let’s talk about produce marketing. It’s another industry where you are only as good...
Aug 24, 2017
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
Apr 6, 2017
Are Catalogs Dead as Sales Enablement Tools? Are catalogs dead? Some think that. And it may be true if your idea of a catalog is one of those six-inch-thick tomes that weighed a ton and did their best work raising you to the dinner table when you were 5. That kind of...
Mar 28, 2017
QR Codes for Sales Enablement? Read (Don’t Scan) This Post. Last week, I published a post about QR codes, and how you can easily create a Google maps QR code for your business. It’s a simple way to help consumers locate your business or office with a simple...
Feb 7, 2017
Sales Enablement Tools That Increase Success for Your Sales Team Sales don’t just happen because you are in the right place at the right time. They happen because smart sales managers and teams see a sale as the successful conclusion to a process, and the start to a...
Jan 26, 2017
Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...
Dec 13, 2016
Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...
Dec 6, 2016
6 Sales Tips to Give Your Business a Head Start in The New Year It’s human nature. Most of us (consciously or unconsciously) “kick back” a little bit in December, enjoying family, the holiday atmosphere, and a more laid-back vibe at the office. A few decorations and...
