How to Make Money Instead of Mistakes with Promo

by Tim English - VP Superior Business Solutions on March 19, 2019

 How to Make Money Instead of Mistakes with Promotional MarketingFailure to Plan Is…(you know the rest)

“Maybe we should come up with something to hand out at the show.”

What’s wrong with the sentence above? Well, grab some coffee and sit down, because there’s plenty wrong with it. The most obvious one is that whoever delivers a line like this obviously has no plan in place for promotional marketing. We see that mistake repeatedly. And it’s a big one because it costs companies a great deal of time and money.

But back to the line. The first issue is “maybe.” An important business decision shouldn’t be based a whim or passing thought. Decisions made with a long-term perspective are better decisions. Good promotional marketing takes forethought. You’re not handing out trinkets, you are moving potential customers toward a sale. “Maybe” you should think about that. A good promotional and print management plan will help you know a good idea from a bad one. (More on that in a minute.)

A Promotional Marketing Plan Will Tell You WHAT

Now we get to the “come up with something” part of that line at the top. There are a variety of occasions and reasons to use promotional products. If it is to serve a real marketing purpose, the choice of which promotional product to select is critical.

It needs to be useful. It needs to be memorable. And it needs to not only carry your branding but also reinforce your marketing message to prospects and customers. That means you should choose something related to your industry, or an item that has been proven popular with the demographic you are targeting.

Here at Superior, for example, we have information that answers those questions. Plus, we have nearly 100 years of experience in helping businesses work more efficiently, so our expertise is invaluable.

Finally, with almost 2,000 quality vendors in our network, we can offer you creative ideas and dependable follow-through. That means your chosen item will be where and when it needs to be and accomplish your objectives.

Promotional Product Management Will Tell You WHEN

Back to the line once more: “to hand out at the show.”  I’ll ignore the fact that this line suggests using your product as a mindless freebie rather than a serious chance to engage prospective customers through promotional marketing. I want to focus on the fact that here, the whole promotional product idea seems to center around participation in a trade show. That’s extremely limiting.

While trade shows and events are certainly good environments for using promotional products, they are far from the only (or even the best) ones at which to utilize promotional marketing.

With a coordinated promotional marketing and print management plan, you will uncover valuable opportunities to enhance your marketing effort.

A coordinated program of direct mail, events, customer appointment materials and more will generate a better return than random, spur-of-the-moment efforts. That’s another place where Superior’s unmatched expertise can make an important difference for your company.

STOP Making These Costly Mistakes with Your Promo Today

If your business is already working with your Superior sales rep and inside customer service rep on your promotional marketing plan, GREAT! Your business is already experiencing the time and money saving benefits of working with us.

But if your business is still purchasing promo on a one-off basis, waiting too long to buy what you need, experiencing difficulties with brand consistency across multiple locations, and basically wasting precious time and money, now is the best time to change that.

After almost 100 years in business, we know a thing or two about running a business efficiently. (More on that next month from our CEO, Bill English.) We’ve earned three consecutive Best of Print and Digital awards, and have ISO certification to make sure every customer benefits from our proven practices.

Reach out right now for a promotional product audit and get the help you need to run your business more efficiently. No “maybe” about it.

Previous post:

Next post: