Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...
Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Mashable Says QR Codes are “Cool Again” A few years back, some “in the know” techies pronounced QR codes dead. But to paraphrase Mark Twain after he read his own obituary—reports of its demise have been greatly exaggerated. Plenty of recent evidence suggests that QR...
Remember Them with These Promotional Gifts—and They’ll Remember You. It’s not too early to think about how you’re going to recognize your best partners and customers during the holiday season. Think about how important they are to your success. It just makes little...
Here’s a Fresh Crop of Business and Relationship-Builders This week, I’ve been talking about how promotional products can help build a business in different industries. Today, let’s talk about produce marketing. It’s another industry where you are only as good...
Helping Companies in the Floral Industry Grow a Bunch Marketers in the floral industry know that business grows on relationships and being “top of mind”. When a need arises from a current or potential client, your name needs to be the one they think of. One of the...
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
It’s Hard to Eclipse the Value of Promotional Items In case you’ve been stargazing for the last few weeks, I’ve been discussing promotional items quite a bit. It’s one of the easiest, yet most powerful, ways to get your brand in front of your most important...
The Most Effective, Most Appreciated Ad Vehicles: Part 6 of 6 Today we complete our series on promotional items. A recent study by the Promotional Products International Association (PPIA) shows the importance of having them as a part of your marketing mix. It...
Promotional Items Build Loyalty: Part 5 of 6 This week, we’ll wrap up our series on the benefits of advertising with promotional items, A recent Promotional Product Association International (PPIA) consumer survey looked at how promotional items impact your target...
Are Promotional Products a Beneficial Way to Connect Your Brand with Consumers? Part 4 of 6 Welcome back to our series on the benefits of advertising with promotional items. It is based on the results of a survey by the Promotional Product Association International...
Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
Promotional Items Earn Attention and Appreciation Marketing today is a never-ending rush to the latest technology or media channel. To be honest, I understand the obsession. Because as audiences get more and more fragmented, it’s harder to reach them. Thus, it’s...
QR Codes for Sales Enablement? Read (Don’t Scan) This Post. Last week, I published a post about QR codes, and how you can easily create a Google maps QR code for your business. It’s a simple way to help consumers locate your business or office with a simple...
QR Codes Are a Great Sales Enablement Tool for Your Business How many times have you heard that old “location, location, location” mantra? Well, one of the reasons for that is easy: it’s true! For a business, your location is critical. Finding you is a pretty...
Print Does Wonders For Millennials If you think of millennials as “kids with their faces buried in smartphones all day” you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...
Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...
Want to Get Noticed with Corporate Gifts this Holiday Season? Better Get Busy! Most of us love to complain about how early retail stores start their seasonal promotions. It seems like Halloween candy replaces school supplies on about September 1, and the decorations...
Custom IRC Labels and These Three Ideas Will Increase Sales In several recent posts, I’ve mentioned the success businesses are enjoying with instant redeemable coupon labels, also called IRC labels. Basically, these are coupons in the form of adhesive labels that can...
