Time to Celebrate and Catch Up: Our 2020 Top 10 List!

Time to Celebrate and Catch Up: Our 2020 Top 10 List!

Our Most-read Print and Promo Blog Posts of the Year I’d like to start today’s post with a big THANK YOU! Why? Well, this has been a very challenging but rewarding year. I’m grateful for the fact that even with all the distractions, traffic to this blog nearly doubled...
7 Signage Options to Let the Public Know You’re Back in Business

7 Signage Options to Let the Public Know You’re Back in Business

Your Business Isn’t Back Till Customers Know It The COVID-19 situation isn’t over. So our efforts to help you and your business get through it successfully are continuing, as well. We will continue to help you acquire the PPE items you need to battle...
6 Sales Enablement Tools to Aid Your Business in COVID-19 Recovery

6 Sales Enablement Tools to Aid Your Business in COVID-19 Recovery

When Rebuilding Your Business, Bring Along This Tool Kit No question – businesses are suffering during the COVID-19 outbreak. But we at Superior haven’t thrived for nearly 100 years by hiding from reality, but rather by helping business through it. We have fully...
5 Winning Ways to Use Promotional T-shirts

5 Winning Ways to Use Promotional T-shirts

How Popular Are Promotional T-Shirts? Well, in a 2019 study, we learned that 80% of consumers own promotional t-shirts, 63% of consumers keep them for over a year and 47% keep them for TWO YEARS OR LONGER. That’s a lot of ROI for your marketing dollar and proves how great they are for a promotional gift or giveaway.

THE Latest LUXE List of Promotional Gifts for Your Key Players     

Special Promotional Gifts for Those Special to Your Business We talked about corporate holiday gifts in recent posts. But today I’m going to focus on corporate gifts for the people you want to focus upon most. We shared our list of luxe promotional gifts last year but...

This Tip Creates Business Cards That Sell

Create Business Cards That Work to Avoid the Wastebasket Most business people have a love-hate relationship with business cards. It’s great when they lead to a profitable relationship. But they are more often a “necessary evil” and do little good. As it turns out,...

9 Time-Saving Sales & Marketing Enablement Services

Save Time and Build Business With Sales Enablement; Part 1 of 2 You’re in business for a reason. Even if you love every minute on the job, your primary goal is to make sales. (Or in the case of a non-profit or advocacy group, change opinions or perceptions.) You will...

5 Lessons in Business YOUR Team Can Learn from Football

Pigskin Proverbs Can Be Profitable for You I’m a sports fan and the proud father of a college athlete. With football season coming up, I started thinking about what high school, college and pro football teams are hearing from their coaches right now. And it occurred...

A Dozen Don’t Miss Blogs for Sales Reps: Part Two

You’re Either Learning…or Losing Ground In last Thursday’s post, I shared my picks for the first six of 12 top blogs for sales reps. Today, I want to complete the list. In all, they are a very eclectic group; some are based heavily on stats, others tell...

A Dozen Don’t Miss Blogs for Sales Reps

How Kite Fishing Can Improve Your Sales Results Huh? Let me explain. There are countless blogs for sales reps, but one of the best is authored by Jill Konrath. Why? She has a quirky, but engaging style that draws you in. When I noticed her post titled “Tackling the...

Increasing Loyalty and Sales in Current Customers. How Can It Be Done?

Promotional Marketing Turns Good Customers into Better Ones Hope you had a great Labor Day. But it’s time for me to get back to what truly is a “labor of love” – helping make your business more successful. Today we continue our current series on promotional...

The Best Ways to Demotivate Your Team 

Are Your Workers Inspired – or Indifferent? For the last couple of weeks, I’ve been talking about how to inspire your team. This all started with a fascinating article I read in Forbes. Its key point is that you can’t motivate others; that comes from within. The best...

Try This EASY Tip to Help You Remember Things

Take Note: Handwritten Notes Work Best. Want to Remember It?  Write It, Don’t Type It I find this very interesting, and maybe you will, too. But just this week I noticed still another article talking about the downside of taking notes by computer instead of taking...
Improve Your Sales Process with The Best-Received Advertising Channel

Improve Your Sales Process with The Best-Received Advertising Channel

This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...