What is Consumer Recall of Promotional Items?

Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...

Thank You WOOD TV8 eightWest for Having Us On!

West Michigan Business Is Ready For Its Closeup On Monday morning, I appeared as a guest on a popular local morning television show. More specifically, it’s a “magazine” format show called eightWest on WOOD-TV Channel 8, here in West Michigan. Two...

Catalogs Are Back as Reimagined Sales Enablement Tools

Are Catalogs Dead as Sales Enablement Tools? Are catalogs dead? Some think that. And it may be true if your idea of a catalog is one of those six-inch-thick tomes that weighed a ton and did their best work raising you to the dinner table when you were 5. That kind of...

10 Sales Tips From Some of the Most Successful People in History

A Word from the Wise Can Help You Sell More Today I’d like to highlight one sales enablement tool that I think is under-appreciated – great advice. Specifically, let’s look at the words of those who have achieved great things in many different fields. Ask anyone...

Think Millennials Don’t Like Print? Think Again

Print Does Wonders For Millennials If you think of millennials as  “kids with their faces buried in smartphones all day”  you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...

6 Ways to Make Promotional Items Work for Your Brand

Give Promotional Items Wisely to Get Great Benefits I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts as to whether or not they really work.  From my experience, the answer to that last question is an easy “yes” –...

Turning Consumer Trends Into Sales Tips. Part 6 of 6: Community

Turning Consumer Trends into Sales Tips: Communities Contribute to Your Success Today, we offer the final installment in our series of sales tips based upon a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. It...

Turning Consumer Trends Into Sales Tips. Part 5 of 6: Parenting

Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...

Turning Consumer Trends Into Sales Tips. Part 4 of 6: Change

Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...

Turning Consumer Trends Into Sales Tips. Part 3 of 6: Tech

Sales Tips That Solve the Too-Much-Tech Dilemma Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at...

Turning Consumer Trends Into Sales Tips. Part 2 of 6: Too Many Choices

Sales Tips to Turn “Tryers” Faced with Too Many Choices Into Buyers In this series, I look at consumer trends for 2017 identified in a document recently released by Ford Motor Company, that I discussed in a recent post. Sheryl Connelly, Global Consumer Trends and...

Turning Consumer Trends Into Sales Tips. Part 1 of 6: Time

Turn Consumer Trends Into Sales Tips You Can Use Last week, I shared a visionary document released by Ford Motor Company. The article, based on the results of multiple surveys, includes candid discussions of modern trends, and how Ford is responding to those trends. I...

6 Sales Tips for the New Year

6 Sales Tips to Give Your Business a Head Start in The New Year It’s human nature. Most of us (consciously or unconsciously) “kick back” a little bit in December, enjoying family, the holiday atmosphere, and a more laid-back vibe at the office. A few decorations and...

Creating a Stronger Sales Strategy

Selling print is not going to get easier. You can’t change this highly competitive market or the scourge of digital advertising that’s plaguing many printers. What you can control is how you approach your own sales and marketing strategy.  If you feel like you are...