Direct Mail Is Hot Right Now and Video Makes It Fire!    

Direct Mail Is Hot Right Now and Video Makes It Fire!    

Lights, Camera…SALES Why is direct mail surging in popularity right now? Well, see if this sounds familiar. Your alarm goes off. After the mandatory 15-minute “snooze” you get up, get ready, and go to work. In your home office, that is, or whatever is serving as...
3 Ways Direct Mail Campaigns Give Great ROI To Top Marketers

3 Ways Direct Mail Campaigns Give Great ROI To Top Marketers

With Direct Mail Your Messages Hit Home Right now, with so many of us working from home, there has never been a better time for direct mail campaigns. Receiving a message in the mail is a breath of fresh air, which I think presents an incredible opportunity for direct...

Direct Mail and Millennials. Are You Wasting Your Money?

“Digital Natives” Are Devoted to Direct Mail In the last few posts, I have been talking about direct mail. A recent case study by the United States Post Office contained some helpful information about “advertising mail.” I passed along useful facts about...

The Best Direct Mail Opportunity Your Brand is Missing  

The Hero of Direct Mail In the last few posts, we’ve been talking about direct mail. Research presented by the United States Post Office contained some surprising findings about “advertising mail.” I’ve used it so far to talk about what you might be doing wrong, and...

How to Waste Your Direct Mail Effort

Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.”  There are plenty of direct mail success stories. But there are perhaps even more cases in...

Get Custom Team Uniforms Delivered Fast and Done Right

Great Looks to Dye For Now that summer is getting into full swing, you probably are spending your share of time at games. It’s great to be outside, soaking up the sun and enjoying the friendly camaraderie on the sidelines or in the stands. If you’re a parent,  you are...

Are Millennials Impressed with Print Marketing?

Your Business Will Benefit from Knowing The Answer Many people think that millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because the truth is, millennials...

For Direct Mail Success, Just Add This

    Helpul Tip for Direct Mail:  “Item-ize” It Recently, I came across an interesting blog post. It focused on how to make direct mail more effective. The author was knowledgeable and she made some good suggestions. But she forgot the most proven...

Do Millennials Respond to Direct Mail Campaigns?

When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-“wired” generation) respond to direct...

Catalogs Are Back as Reimagined Sales Enablement Tools

Are Catalogs Dead as Sales Enablement Tools? Are catalogs dead? Some think that. And it may be true if your idea of a catalog is one of those six-inch-thick tomes that weighed a ton and did their best work raising you to the dinner table when you were 5. That kind of...

Think Millennials Don’t Like Print? Think Again

Print Does Wonders For Millennials If you think of millennials as  “kids with their faces buried in smartphones all day”  you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...

6 Sales Enablement Tools for Your Business to Use in 2017

Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...

The Power of Print is Back for Marketing

Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...

Custom IRC Labels and These Three Ideas Will Increase Sales

Custom IRC Labels and These Three Ideas Will Increase Sales In several recent posts, I’ve mentioned the success businesses are enjoying with instant redeemable coupon labels, also called IRC labels. Basically, these are coupons in the form of adhesive labels that can...

Smarter Marketing Through Print Management

Smarter Marketing Through Print Management Means a Better Bottom Line For many people, the “magic” of digital communications is starting to fade. They see that when an entire communications program is entrusted to web, email and social media efforts, there is a great...

Direct Mail With Video? Here’s a Marketing Approach You Have to Watch

Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...

Could Print Newsletters Be Your Secret Marketing Weapon?

3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...