4 Things to Look For When Choosing a Print Management Partner
Here’s How to Hire Proven Print Management Performers Last week, I talked about how you could save a great deal of money and employee time in how you manage your company’s printing needs. Rather than spending your valuable time on it, or putting it on the...
No Time to Manage Your Printing Needs? Here Is Your Answer
Print Management Is a Better Way to Handle Your Printing Owning or managing a business is a snap, right? Ha, I didn’t think so. Today’s competitive environment adds pressure every day. It’s more difficult than ever to keep things running properly and profitably, yet...
Improve Your Sales Process with The Best-Received Advertising Channel
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
The Power of Promotional Items Summed Up in a T-Shirt and Solar Eclipse Glasses
It’s Hard to Eclipse the Value of Promotional Items In case you’ve been stargazing for the last few weeks, I’ve been discussing promotional items quite a bit. It’s one of the easiest, yet most powerful, ways to get your brand in front of your most important...
What is the Relative Value of Promotional Items?
The Most Effective, Most Appreciated Ad Vehicles: Part 6 of 6 Today we complete our series on promotional items. A recent study by the Promotional Products International Association (PPIA) shows the importance of having them as a part of your marketing mix. It...
How Do Consumers React to Promotional Items?
Promotional Items Build Loyalty: Part 5 of 6 This week, we’ll wrap up our series on the benefits of advertising with promotional items, A recent Promotional Product Association International (PPIA) consumer survey looked at how promotional items impact your target...
Will Promotional Items Resonate with Your Customers and Prospects?
Are Promotional Products a Beneficial Way to Connect Your Brand with Consumers? Part 4 of 6 Welcome back to our series on the benefits of advertising with promotional items. It is based on the results of a survey by the Promotional Product Association International...
What is Consumer Recall of Promotional Items?
Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...Does Advertising With Promotional Items Work?
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
Print-On-Demand Solution Saves State Agency Nearly $1 Million
Print-on-Demand Turns Creativity into Productivity If you are a regular reader, you know I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or customize...
How to Be Happy at Work
How to Be Happy at Work? Here Are 12 Ways. “Well, I hope you’re happy.” We’re used to hearing that with a dose of sarcasm, but I really mean it. I hope you’re happy at home and at work. Today, I wanted to take a little break from the print and promotion...
How to Use Custom Product Labels to Increase Sales
Custom Product Labels Increase Sales by Drawing in Customers Most of the time, I talk about how your business can increase efficiency, reduce costs and get more sales. Usually, I talk about technologies like online portals for sourcing and procurement of printing and...
7 Promotional Marketing Products for the Financial Services Industry
Promotional Marketing Ideas Lead to Success for the Financial Services Industry! The term “financial services” covers a lot of ground. The financial services industry includes many companies and organizations involved in the management of money. Among them are...
12 Proven Promotional Marketing Ideas for Custom Pens
Custom Pens and 12 Proven Promotional Marketing Wins; Part 2 of 2 In Tuesday’s post, I shared the first six of 12 great promotional marketing ideas for custom pens. I also introduced you to Hub Pen, one of our top outstanding custom pen suppliers. You’ll...
The Future Is Here…But How Are You Handling Your Printing Needs?
Is Your Business Using Today’s Technology To Meet Your Printing Needs? Most of us probably think of Uber as a forward-thinking company. It not only pioneered a popular ride-sharing service, but has invested heavily into self-driving cars. But Uber is apparently...
6 Productivity Tips from Sleep to Supply Chain Management
6 Ways to Increase Efficiency in the Workplace from Sleep to Supply Chain Management There’s nothing wrong with summer hours and a more casual atmosphere. But summer might be the perfect time to try out a few of these ideas on making the time you do spend at the...
Do Millennials Respond to Direct Mail Campaigns?
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
How to Make Promotional Items Work for Your Brand
For Promotional Items, The “What” and The “Who” Are Both Important In my last post, I emphasized that promotional items still work. Further, they do so more effectively than virtually any other kind of advertising. And that’s not just a...
