How Your Business Can Stand Out with Print Marketing

Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...

How to Reach Millennials with Print Marketing

Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...

How Your Business Can Benefit from Diversification in Print Marketing

Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the U.S consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.”...

5 Invaluable Features of Print Marketing

Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...

Facebook Failing You? Print Marketing Won’t

Facebook’s in the Digital Doghouse. Switch to Print Marketing and Succeed You’ve heard an endless stream of stories related to Facebook recently. They range from surprise algorithm changes to the uncomfortable “revelation” that Facebook shares ALL of our...

Are Millennials Impressed with Print Marketing?

Your Business Will Benefit from Knowing The Answer Many people think that millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because the truth is, millennials...

Is Print Finally Dead?

Print Is Not Only Stirring But Stirring Up Sales I almost have to laugh whenever this comes up…but it still comes up! Critics, most working far outside their area of expertise, see all the hype about digital this and digital that. They read another article about...

Print-On-Demand Solution Saves State Agency Nearly $1 Million

Print-on-Demand Turns Creativity into Productivity If you are a regular reader, you know that I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or...

Think Millennials Don’t Like Print? Think Again

Print Does Wonders For Millennials If you think of millennials as  “kids with their faces buried in smartphones all day”  you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...

Print On Demand and Take Control of Your Time in 2017

Protect Your Time in 2017 and Print-On-Demand We’ve spoken here before about our love-hate relationship with technology.  We appreciate the efficiency new developments can bring. But we also feel more and more pressure to keep up – to stay current. As one friend put...

The Power of Print is Back for Marketing

Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...

3 Business Takeaways From New Print On Demand Paris Bookstore

Efficiency Gives Customers the Print-On-Demand Experience They Want Wait, what’s this?  A new bookstore opening?  You’ve all heard the pronouncements that, in one way or another, print is dead. Well, the opening – or actually re-opening – of...

Could Print Newsletters Be Your Secret Marketing Weapon?

3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...

5 Reasons Print Needs to Be Part of Your Content Marketing Mix

Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...

3 Proven Benefits to Students Learning with Print and Paper

Lessons Learned About The Importance of Paper and Print I was alerted to a wonderful column in USA Today recently by Two Sides NA. The article was written by Tal Gross, a faculty member at Columbia University. In it, he shared his strong conviction that, putting it...

Document Security Threats Are On The Rise…Is Your Business Protected?

Gain Knowledge on Document Security Solutions Download Your Free Risk Analysis White Paper On Document Security HERE!  Counterfeiting of sensitive documents is a major problem for many businesses today. The document risks to businesses as well as their consumers...

Visionary Ford Executive Praises Paper

For Ford VP, Progress Begins on Paper It may seem like a recurring theme around here, but my brother Bill passed along another strong piece of evidence to me that even in this e-obsessed world, paper is more important than ever. And it’s time for those who have...

Look Alive! Print Sure Does

Unique Benefits, Creative Uses Mean New Life for Print! If you read all the “print is dead” doom and gloom, you might think it’s a bad time to be in the printing business. Truth is, the self-proclaimed experts who constantly trumpet that fact have a vested interest in promoting that point of view. What they don’t have is all the facts.

4 Ways to Integrate Print and Social Media for Marketing Success

Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...