In a survey conducted by MediaPost for “Engage: Affluent,” traditional media came out on top when it came to marketing luxury goods. The survey asked consumers and specifically a subset of those defined as “affluents” (those with incomes of $75,000+) about the...
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...
If you have not yet used personalized URLs to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about the way personalized URLs work. While there...
The economy is bouncing back, but marketing budgets are still tight. Are you tempted to slash your print marketing budget to save a few dollars? If so, you are likely to be counterproductive. Difficult economic times are about survival. The more visible your company...
Guess what? No one wants to buy your product or service. What they really want is an answer to one of their needs, wants, desires and fears. Here’s how you can put this to work for you: You can strengthen your market position by learning how these psychological...
In previous posts we have been over the importance of sales and marketing being on the same page in regards to their roles. In order to increase sales efficiently, they must work together seamlessly. It’s marketers’ job to make sure that they are not only...
We all know how it feels to be in business for a long time and sometimes this means we forgetting “old school” branding rules. We have seen many clients change logos too often or not refresh their email signatures so they look updated. Below are 5 of the...
Businesses often fail with social media because they don’t come up with a plan and stick to it. Often times, they don’t see the results they are expecting immediately and give up. Social media is time consuming, it takes consistency and patience. Many...
Brand management is getting harder with all the online conversations going on 24/7. There are so many platforms and places people can go to share about brands and their experiences. And your brand image is being shaped by these people whom you have no control over....
Have you started a b2b blog lately, but seem to be having trouble with what to write? One of the most challenging things a writer can face is coming up with content ideas that are actually click-worthy. You don’t want to see your products or services because...
Committing to the process of content marketing is often a big hurdle for many B2B companies. While beginning a new content marketing campaign may be a big step for B2B companies and may pose a challenge in getting firm wide buy-in, it is certainly worthwhile and...
Facebook and Twitter are great channels that companies can use to reach new audiences and participate in two-way interactions with consumers. The people who are conversing with you on these platforms are obviously showing they are interested in your products and...
We all know that 2012 is going to be about quality content. There are so many sources on the web for people to get information from that they are getting overwhelmed and not sure which way to turn. By being their partner/service provider it is your duty to deliver...
Buyers are starting to do research online before making purchasing decisions. Therefore it is important for companies to understand that the content that they put out on the web must create value in order to get noticed and win over the prospect. In many cases,...
Are you starting to use videos to help market your business, but not sure exactly what to do? Many times companies have great videos, but because they don’t know what to do with the videos they never get the full benefit from having them. Below are 5 very...
Are you unsure how to make your social media efforts pay off? This is a concern that I see a lot of people writing about. They are great at getting people to engage and then don’t know what to do with the prospects from there. The whole point of social media is...
Have you sent out an email lately, but didn’t get the response rate you were hoping to receive? There can be many reasons why the email didn’t produce results you wanted, such as it got caught in spam, it didn’t have any value for the people...
What is the first thing that comes to mind when you see the image to the right? Apple, is right! They have done a great job with branding. The definition of brand can be very hard to define. If you ask a group of people to define what brand...
The definition of customer loyalty can vary from company to company. That’s why measuring it can be a bit challenging. Many times companies forget that they need to take a step back and figure out what customer loyalty means. Is it someone who only shops with...
Social media is continually growing and it’s very important that you add it into your marketing mix. It’s a great way for people to connect with you through whatever platform they use the most and it helps build relationships. Other benefits of going...
Bob specializes in OEM / Tier 1 label procurement and Sales and Marketing Enablement initiatives for your corporate culture. He helps you benefit from our long standing supplier relationships that aid in driving your costs down. Let him help you streamline the process in which your company procures these related items.
I am all about easing your workload. Our services and supply chain solutions are geared to reduce cost and risk. As full service commodity managers, strategic partners or preferred vendors our technologies allow client/vendor integration for any industry. I have done it before and I can do it for you.
With my many years of experience I have helped my clients with all aspects of this business ranging from printed materials, labels, promotional items, PPE, and logo apparel. My strength is being a single source asset, managing your materials so you can spend your time doing what you do best!
I am here for you 24/7 as a valuable resource and consultant. I will listen and use my years of experience to find the best solution and product that will meet your individual needs. I pride myself in my communication skills and always keeping in touch, updating on relevant topics and important details. This Is my passion and I love what I do and truly enjoy working hard for my clients so that they are happy!
Pat specializes in labels with an emphasis in the Food Services, Automotive & Service Industries.
I find it rewarding to successfully help fulfill a customer’s business needs. I take pride in knowing my customers see me as an asset to them and their company. Striving to be looked upon as a trusted label and print consultant rather than a vendor is what drives me.
Jon specializes in Manufacturing and Corporate accounts.
I help clients employ print supply chain solutions, marketing enablement and sales enablement technologies that increase efficiencies to save money and accelerate sales, while keeping within their corporate branding policies.
I have sales experience in: Commercial / Digital Printing, Checks, Forms & Labels, Packaging, In-Store Marketing, Promotional / Apparel Products and Turnkey Solutions
What drives me are the smiles on my customers’ faces when they realize there’s no stone I’ll leave unturned to deliver exactly what they want and need. I’m proud to be a part of Superior Business Solutions because we bring the best print supply chain solutions, promotional marketing products and innovative ideas to market that are proven to save time and money. Contact me today for a FREE print supply chain audit and promotional product review.
I strive to be a single source asset for clients for all of their print, promo, label and apparel needs. Superior’s long standing supplier relationships provide a wide variety of options and experts so I can provide the best solution that’s cost effective.
Listening to our clients to understand their needs and challenges throughout the supply chain and consulting to solve those problems efficiently.
I treat others the way I’d like to be treated. I pride myself on building strong, successful partnerships with my clients through communication, respect and hard work.
I have been with SBS for 27 years and have seen the climate of printing change. As an account manager I have a great understanding of print and promotional products. Along with my team we can provide you the right products to run your business and promote your name.
Bill specializes in marketing literature, direct mail pieces, financial forms and promotional products.
I enjoy the challenge of working with clients to produce attractive print and mail literature as well as useful promotional items for companies and organizations that enhances their image and increases their sales and profits, as well as repeat business.
John’s industry and product specialties are in labels and labeling solutions.
Manufacturing.
I work to understand my customers’ needs and then choose the appropriate solutions from our robust product and solution offerings to most effectively meet their needs.
I have have experience working with direct mail, commercial print, rigid box, folding cartons, retail packaging/POS, display, signage, corrugated, and more. Knowledgeable about Litho, Flexo and Digital print.
I love what I do! Nothing is more fulfilling than watching my customers grow their business’ through projects we have collaborated on. My knowledge and network allow me to consider budget, timeline and brand standards to make their ideas come to life.
Marshall’s specialties include Full Color Print, Packaging, Labels, Promotional Products, Fulfillment, Print On Demand, and Marketing Services.
I strive to hear my customers, understand their need, and consult with them. And then I work very hard to source the best product or service solution worldwide that meets their unique requirement.
I focus on customer needs, no matter the industry, by providing the best product or service possible.
I’m all about giving our customers the best experience possible. From the start of a project to its completion, I want a customer that is amazed by what we can do.