The Best Print-on-Demand Partner for ANYTHING You Put Ink On!

by Tim English - VP Superior Business Solutions on June 11, 2019

The Best Print-on-Demand Partner for ANYTHING You Put Ink OnMake Quality Connections With Customers and Prospects

In a few recent posts, I have talked about the value of print-on-demand. We’ve been doing it for a long time and have the experience to know what we’re talking about. That’s important, and my topic today. Here’s why.

Lately, many companies have jumped into the “print-on-demand” ring. They’ve learned they can slap a logo or tag line on a T-shirt or golf ball and boast about “print-on-demand” capabilities. So today I’d like to make sure you understand the difference between “imprinters” and true print-on-demand partners.

What True Print-on-Demand Is….and ISN’T

read more…


How To Choose The Best Promotional Kitting and Fulfillment Partner

by Tim English - VP Superior Business Solutions on June 6, 2019

How To Choose The Best Promotional Kitting and Fulfillment PartnerMake Sure You Choose One That DOES

As most of you know, promotional kitting is all about sourcing a group of items, assembling them and distributing them efficiently. We have written about the subject quite often. That’s because it is a critical component in many promotional mailings, website response mechanisms, trade show lead nurturing and many other activities your business may require. It’s not just dealing with one thing, but many.

Thus, it’s quite appropriate that choosing the right partner for your promotional kitting needs isn’t about only one thing, either. It’s about a combination of skill sets and capabilities that can work together to help ensure the best results in your particular situation. read more…


Making Print-On-Demand Work Like Magic

by Tim English - VP Superior Business Solutions on June 4, 2019

making-print-on-demand-work-like-magicNot Hocus-Pocus, But Marketing Focus

Almost any company would agree with this statement: a great salesperson has the ability to quickly determine a prospect’s main areas of interest or concern and address those areas effectively. But that can only happen with a sales call or phone conversation. What can you do on a website? Meet Print on Demand. More specifically, meet the magic to Print-on-Demand…variable Print-on-Demand.

Dynamic, variable Print-on-Demand is like having a salesperson as a part of every online interaction with potential customers. I don’t like clichés, but since it’s baseball season I’ll make an exception. Print-on-demand is a home run for the impact it has on both marketing and on business efficiency. In short, it helps attract and focus the interests of prospects at the top of the marketing funnel. But it also works wonders at helping “close the deal” on a potential sale. read more…


5 Common Print Management Mistakes You Need to Fix TODAY!

by Tim English - VP Superior Business Solutions on May 28, 2019

Has YOUR Business Made One of These Print Management Mistakes?

In today’s ultra-competitive environment, most business people understand that they have to perform their core functions efficiently. But many businesses have yet to apply the same diligence to the area of print management. And that typically leads to the mistakes I’d like to discuss today.

If you are unfamiliar with the term “print management” that’s already an indication you are missing important opportunities. It suggests you haven’t adopted an integrated approach designed to save money on all your print and promotional product efforts and maximize the business results they deliver.

Easy Print Management Mistakes to Make…and Fix

But lets’ look at some of those specific mistakes your company could be making. You may be paying too much, getting too little, or doing unintended damage to your company’s reputation and sales potential. read more…


How Much Does It Cost to Host a Golf Tournament?

by Tim English - VP Superior Business Solutions on May 23, 2019

How Much Does It Cost to Host a Golf TournamentHow much does it cost to host a golf tournament?”

You May Be Asking the Wrong Question!

Is your company considering hosting a golf outing as a fundraising opportunity for a non-profit you support or are you part of a non-profit considering a golf tournament to raise funds? Are you worried about how much it costs to host a golf tournament? What you should really be thinking about is how much money you can raise. Consider this statistic:

“There were over 12 million participants last year in charitable tournaments with over $4.5 billion in sales opportunities.”

Want to know where I got that statement? It is basically the first thing you see in our 2019 Golf Tournament Planning Guide. It’s a publication you are certainly going to want to download immediately. And it contains info that will not only answer your questions but give you very helpful input on what to expect, and what to do to maximize your return on a golf outing investment.

Clearly, there’s plenty involved. But by downloading the guide, you’ll find the details already organized for you, along with tips and schedules to follow. And by working with our on-staff tournament pro, you will become comfortable quickly with what is one of the most profitable fundraising mechanisms around. And you will “ace” (sorry) the two most important factors in a successful tournament or outing. read more…


Want to Keep Your Employees? Don’t Do This!

by Tim English - VP Superior Business Solutions on May 21, 2019

How to keep employeesAre You Sending the Right Message at The Wrong Time?

If you’re a regular reader, you know that I often talk about products, services, and ideas that will save you time in your workday. Usually, it involves promotional items and print management. But I hope you haven’t gotten to the point where you just say “oh, that again” because it sounds like a “generic” benefit. Because it’s not, and today I’ll explain why.

Who wouldn’t want their company to run more efficiently? Time is money, right? But there’s another less-obvious benefit that might be even more important. Saving time in your workday could help both you and your people live better lives. read more…


11 Top Tech Promotional Items for Summer Marketing  

by Tim English - VP Superior Business Solutions on May 16, 2019

Top Tech Promotional Products Outlook Sunny for Tech Promo Items

In decades past, summer vacations meant disconnecting from the TV, the telephone and most other electronic connections to the outside world. Except, of course, for that little “transistor” radio you might take along for the beach. (If you don’t know what that is, ask someone older, you young pup, you.)

But today, things are different. We don’t leave technology behind during summer travels; we bring it along and use it more than ever with that available “free time.” Thus, if your company is smart, you can use that insight to make yourself part of your prospects’ summer plans. How? By using branded promotional items that are technology related. They will be appreciated, valued…and most importantly, seen!

So They Get Noticed – So What?

So, they generate sales, that’s what. If you used only one form of advertising in your marketing plan, it should be promotional items. They are the most valued one, according to consumers responding to a survey by the Advertising Specialty Institute (ASI). The same survey shows that 83% of consumers said they are more likely to do business with brands from whom they receive promotional products.

And we can help you maximize the benefits of tech-related promotional items with a well-designed promotional marketing plan. Done right, promotional items aren’t “giveaways.” They are sales-generators.

Summer Tech is In Session

How about a few examples of the kinds of technology-oriented promotional items you can choose? For a complete list and creative ideas, contact us. But here are some thought-starters. read more…


3 Winning Ways to Use QR Codes

by Tim English - VP Superior Business Solutions on May 14, 2019

3 ways qr codes workStop Wondering About QR Codes and Start Winning

Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting. That’s because marketing creativity has increased QR code effectiveness to the point that they are earning new respect and contributing to more sales than ever.

Just a Bigger, Uglier Bar Code, Right?

Uh, no. Just a bigger, more marketing-friendly opportunity. That odd little square with unusual markings in it can accomplish a great deal for your business. Bar codes are great for tracking products and packages and keeping logistics flowing.

But QR codes go a long way towards encouraging the very sales and generating the orders that those shipments are fulfilling. That’s why smart marketers are “re-embracing” them in today’s marketplace. Let’s look at how and why those QR codes work so well. read more…


9 New Promotional Items for Summer Marketing

by Tim English - VP Superior Business Solutions on May 9, 2019

9 New Promotional Items for Summer Marketing9 of The Newest Promotional Items You Need for Summer Marketing

Summer means activity. And your company can be a part of it with the smart use of promotional items carrying your brand identity. There are plenty of handy items people carry when they’re on the go. And that means the item is seen by even more people when your customers and prospects display it.

Is that important? Very. A survey conducted by the Advertising Specialty Institute shows that nearly 80% of consumers have sought more information about a brand after receiving a promotional product. And it might surprise you that the number rises to 87% for those “distracted” millennials.

Choose the Right Product and the Right Provider

If you want summer activity to lead to sales activity, you’ve got to do a few things right. Like choosing the right promotional items. (We can help with that, and I’ll be showing you a few in a moment.) But you should also make sure it’s part of a well-planned promotional management strategy. We can streamline that for you, and save you time and money along the way.

Many companies have many different departments and facilities with similar promotional product needs. If that’s you, we can even help you set up an online company store where you can pre-select strategically-chosen items. Then designated people across your enterprise can order and distribute them as needed. You control the price and the access to deliver the best results. read more…


Golf Outing Planning Checklist

by Tim English - VP Superior Business Solutions on May 7, 2019

Golf Outing Planning ChecklistFor a Great Golf Outing, Better Get On the Ball!

That pretty much sums up the point of today’s post. Almost every business person I know is fond of golf outings and looks forward to participating in a few every year. Better still, nearly all the organizations whom we have assisted in hosting a golf outing or tournament are glad they did. It has helped build their business, and more importantly, their relationships with clients and prospects.

But many companies are hesitant to host one because the details of doing it can be daunting. Well, there is a lot to consider, and without the right guidance, it can be a challenge. But you’ve GOT the right guidance in Superior’s 2019 Golf Tournament Planning Guide. Let’s look at some of the important areas this FREE golf outing planning checklist will help you with. read more…