How Variable Print Can Increase Sales for Your Franchise or Service Industry

by Tim English - VP Superior Business Solutions on November 18, 2014

How Variable Print Can Increase Sales for Your Franchise or Service IndustryAs a growing franchise with many other concerns on your mind, print marketing might seem like a lesser importance than digital marketing. We live in a digital world, after all, but that’s one reason why print marketing is so essential. It stands out. And thanks in part to methods like variable print, your franchise can stand out without taking near the effort or time it would otherwise.

Direct Mail is one of the most powerful and cost effective ways to generate business leads since personalized communications dramatically increase response rates. Variable printing simply makes personalized print communications that much more…well, simple.

What Is Variable Print?

Variable-data printing is a form of on-demand printing in which elements such as text, graphics, and images can be changed from one printed piece to another without stopping or slowing down the printing process. This gives you the ability to personalize everything from direct mail and business forms to documents. It’s a great way to save lots of time and convert prospects with on demand marketing.

You can see how this is different than just mass-producing a single document with the same, impersonalized message and salutation over and over again. Variable printing gives you and your franchise the ability to customize documents on a massive scale with this digital print technology.

Convert Prospects with Variable Print

For example, if you have a personalized letter with the same basic layout, you can print it with a different name and address on each to reach those individuals of your target audience personally.

The variable printing technique presents a very effective tool for increasing ROI on marketing campaigns. Imagine how your franchise can make use of personalized elements with variable printing to reach your audience successfully. There are so many of opportunities!

Contact us or call us at 800.968.1416 to get more information on how we can help get your franchise off the ground and start making a profit sooner rather than later.

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