There are plenty of things that will cause a poor quality or improperly chosen custom label to peel, such as: extreme heat or cold, humidity, handling, moist environment, poor or incorrect adhesive, and age. And custom product label problems create brand problems. A peeling label can cost you directly in lost sales due to products missing a label, or being rejected by buyers for its unsightly appearance quickly causing an image problem for your brand.
Statistics show that the best place to place food and beverage advertising is on the product itself. According to MarketingCharts.com, 76 percent of shoppers make their purchase decisions in the store. That means your custom product label is your last and best chance to encourage them to buy your brand instead of a competitor’s offering. Find out how choosing the right custom label is crucial for its purpose.
In business, custom product labels are important, and that they are critical to your company’s daily functions. But you just might take them for granted and think of them as simply a “commodity.” That could be costly in two ways. Either high costs or getting the wrong label and having it cost you even more. Find out the 6 key questions to ask to design your perfect custom label.
Six Questions the right custom label provider should ask include such things like, duration, approvals, adhesion surfaces and more. Find out ahead of time what you need to know about the right business label and order labels for your critical business needs.